Author: Ana Mena

Being a brand that just manufactures products or sells services, and presenting yourself this way to consumers, simply doesn’t work anymore.  Today we are used to feeling the essence of a brand,  being   engaged, feeling excited, and connecting with the brand.    Branded content seeks to build loyalty from the consumer

  Influencer marketing is essential for brands.  It’s a strategy by which brands become known using influencers:  people who are able to persuade their followers and increase brand awareness though their posts on social media or blogs.  In some ways they are the link between the brand and its target audience. But