{"id":10931,"date":"2021-06-11T14:06:13","date_gmt":"2021-06-11T12:06:13","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/loreal-mass-market-di-live-streaming-twitch\/"},"modified":"2022-08-22T19:26:52","modified_gmt":"2022-08-22T17:26:52","slug":"loreal-mass-market-di-live-streaming-twitch","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/it\/loreal-mass-market-di-live-streaming-twitch\/","title":{"rendered":"L’Or\u00e9al Mass Market di live streaming, Twitch"},"content":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1623056400211{margin-bottom: 60px !important;}”][vc_column width=”2\/3″][vc_column_text]<\/p>\n

COSA ABBIAMO FATTO?<\/b><\/h2>\n

[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)” css=”.vc_custom_1622623397576{padding-bottom: 30px !important;}”][vc_column_text]Per sviluppare questa campagna,<\/span> 25 influencer<\/b>con pi\u00f9 di mezzo milione di follower in totale, hanno partecipato alla promozione di Garnier Pure Active 3 in 1 e Garnier Pure Active Carv\u00e3o,<\/span> mostrando i prodotti e parlando di loro durante i loro flussi.<\/b><\/p>\n

La durata media della promozione \u00e8 stata di<\/span> 2 minuti<\/b>, cio\u00e8 tre volte pi\u00f9 lunga del solito in questo tipo di azione,<\/span> che di solito si aggira intorno ai 30-45 secondi per video, riuscendo a colpire il pubblico degli influencer in pi\u00f9 di 50 minuti<\/b>.<\/span>[\/vc_column_text][qodef_button text=”CHIEDERE UNA DEMO” target=”_blank” icon_pack=”” font_weight=”” text_transform=”” link=”https:\/\/meetings.hubspot.com\/simone-zagarese” color=”#000000″ hover_color=”#ffffff” background_color=”#ffffff” hover_background_color=”#000000″ font_size=”25″ margin=”30px 0 0 0″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”10816″ img_size=”large” alignment=”center” css_animation=”fadeInUp” css=”.vc_custom_1623056634377{margin-top: 60px !important;margin-left: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

QUALI SONO STATI I RISULTATI?<\/h3>\n

[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)” css=”.vc_custom_1622623397576{padding-bottom: 30px !important;}”][vc_column_text]L’innovativa campagna ha ottenuto ottimi risultati,<\/span>raggiungendo 51.337 spettatori unici.<\/b>. \u00c8 anche riuscito a raddoppiare il numero totale di seguaci dei profili che sono stati stabiliti nella proposta (240.000), grazie alla negoziazione con gli influencer, raggiungendo un totale di <\/span>569.673 seguaci.<\/b><\/p>\n

Le menzioni all’interno dei canali degli influencer durante le live chat hanno avuto molto successo, evidenziando soprattutto<\/span> il gran numero di commenti positivi verso il marchio nelle live chat.<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”15″ content_placement=”middle” row_content_width=”grid” css=”.vc_custom_1622623014459{padding-top: 4% !important;padding-bottom: 4% !important;}”][vc_column width=”1\/2″ el_class=”box-form-land” css=”.vc_custom_1622622564120{padding-right: 20px !important;padding-left: 20px !important;}”][vc_row_inner css=”.vc_custom_1622627906540{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-store” icon_size=”24″ icon_color=”#adb8ce” title=”Cliente” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]L\u2019Or\u00e9al, Portugal<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-user” icon_size=”24″ icon_color=”#adb8ce” title=”Influencers” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]25<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622627916670{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-broadcast” icon_size=”24″ icon_color=”#adb8ce” title=”Rete Social” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]Twitch<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-user-group” icon_size=”24″ icon_color=”#adb8ce” title=”Seguaci” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]569.673<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622627990181{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-clock” icon_size=”24″ icon_color=”#adb8ce” title=”Durata” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]+50min<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-preview” icon_size=”24″ icon_color=”#adb8ce” title=”Spettatori unici” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]51.337<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622628002437{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-meter” icon_size=”24″ icon_color=”#adb8ce” title=”Numero medio di spettatori” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]+2.900<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][qodef_button text=”PROVALO ADESSO!” target=”_self” icon_pack=”” font_weight=”” text_transform=”” link=”https:\/\/socialpubli.com\/it#advertiser_signup” color=”#000000″ hover_color=”#ffffff” background_color=”#ffffff” hover_background_color=”#000000″ font_size=”25″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1623056400211{margin-bottom: 60px !important;}”][vc_column width=”2\/3″][vc_column_text] COSA ABBIAMO FATTO? [\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)” css=”.vc_custom_1622623397576{padding-bottom: 30px !important;}”][vc_column_text]Per sviluppare questa campagna, 25 influencercon pi\u00f9 di mezzo milione di follower in totale, hanno partecipato alla promozione di Garnier Pure Active 3 in 1 e Garnier Pure Active Carv\u00e3o, mostrando i prodotti e parlando di […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10931","page","type-page","status-publish","hentry"],"yoast_head":"\nL'Or\u00e9al Mass Market di live streaming, Twitch | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"COSA ABBIAMO FATTO? 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