{"id":10314,"date":"2021-05-27T16:50:44","date_gmt":"2021-05-27T14:50:44","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=10314"},"modified":"2025-06-19T16:25:31","modified_gmt":"2025-06-19T14:25:31","slug":"tiktok-study-2021","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/tiktok-study-2021\/","title":{"rendered":"TikTok Study 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10314\" class=\"elementor elementor-10314 elementor-10313\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc228ac e-flex e-con-boxed e-con e-parent\" data-id=\"fc228ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9b6ff3 e-con-full e-flex e-con e-child\" data-id=\"d9b6ff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b53527f elementor-widget elementor-widget-heading\" data-id=\"b53527f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">TikTok Study 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9510715 e-flex e-con-boxed e-con e-parent\" data-id=\"9510715\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1de0a elementor-widget elementor-widget-text-editor\" data-id=\"ef1de0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"font-weight: 400; color: #E02482;\">What vision do advertisers and influencers have for influencer marketing on TikTok?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b707ca3 e-flex e-con-boxed e-con e-parent\" data-id=\"b707ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d8d7845 e-con-full e-flex e-con e-child\" data-id=\"d8d7845\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49da6ef elementor-widget elementor-widget-text-editor\" data-id=\"49da6ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list-style\"><li style=\"font-weight: 400;\" aria-level=\"1\">For SocialPubli\u2019s TikTok 2021 Marketing Study with Influencers, we surveyed a total of <strong>1,865 people, among them advertisers and TikTokers from over 15 countries.<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">After asking our advertisers and influencers about their opinions and experiences, we have obtained conclusions on the effectiveness, budgets, usage times, as well as future forecasts and <strong>challenges of marketing with influencers on TikTok.<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Through this Study we have found out <strong>that 61.5% of advertisers surveyed think TikTok will become a leading platform for influencers.<\/strong><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">It is also worth noting <strong>that 67.9% of influencers<\/strong>surveyed declare <strong>that they have bought a product after seeing a publication by someone they follow on TikTok<\/strong>, which shows the effectiveness of campaigns with influencers on this platform.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fccec33 elementor-widget elementor-widget-image\" data-id=\"fccec33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"611\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2021\/04\/mock-estudio-tiktok-1.png\" class=\"attachment-large size-large wp-image-10372\" alt=\"\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2021\/04\/mock-estudio-tiktok-1.png 913w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2021\/04\/mock-estudio-tiktok-1-300x229.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2021\/04\/mock-estudio-tiktok-1-768x586.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3c3ed9 e-con-full e-flex e-con e-child\" data-id=\"a3c3ed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6656f06 elementor-widget elementor-widget-text-editor\" data-id=\"6656f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin-top: 0; margin-bottom: 30px;\"><span style=\"font-weight: 400;\">Download the Study of Influencer Marketing on TikTok 2021 on PDF<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e9122 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"38e9122\" data-element_type=\"widget\" data-e-type=\"widget\" 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For SocialPubli\u2019s TikTok 2021 Marketing Study with Influencers, we surveyed a total of 1,865 people, among them advertisers and TikTokers from over 15 countries. After asking our advertisers and influencers about their opinions and experiences, we have obtained conclusions on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10793,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-10314","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of TikTok Influencer Marketing 2021 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Explore 2021\u2019s most impactful TikTok marketing trends. Learn how influencers shaped brand narratives and drove sales on SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/tiktok-study-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"State of TikTok Influencer Marketing 2021 | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Explore 2021\u2019s most impactful TikTok marketing trends. 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