{"id":10851,"date":"2021-06-10T09:48:01","date_gmt":"2021-06-10T07:48:01","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=10851"},"modified":"2022-08-19T15:21:09","modified_gmt":"2022-08-19T13:21:09","slug":"bcp-in-collaboration-with-yape","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/bcp-in-collaboration-with-yape\/","title":{"rendered":"BCP in collaboration with Yape"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text]<\/p>\n

WHAT DID WE DO?<\/b><\/h2>\n

[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)” css=”.vc_custom_1622623397576{padding-bottom: 30px !important;}”][vc_column_text]In order to help the BCP achieve its objectives, we concentrated all of our experience in the influencer marketing sector and knowledge of social media, to develop a campaign which was 100% adapted to the purpose of the brand. <\/span><\/p>\n

Thus, we decided to launch a<\/span>campaign through Instagram Stories<\/b> under the hashtag #YoMeSumo (#I\u2019mIn). The influencers, through a video, invited their followers to make donations. The Stories format was most appropriate, as it allowed profiles to add a swipe-up to the direct link to the fundraising campaign so that users could get more information and make their donations. <\/span>[\/vc_column_text][qodef_button text=”REQUEST FOR A DEMO” target=”_blank” icon_pack=”” font_weight=”” text_transform=”” link=”https:\/\/meetings.hubspot.com\/fernando-leveratto” color=”#000000″ hover_color=”#ffffff” background_color=”#ffffff” hover_background_color=”#000000″ font_size=”25″ margin=”30px 0 0 0″][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1623058693534{padding-top: 60px !important;padding-left: 20px !important;}”][vc_single_image image=”10833″ img_size=”large” alignment=”center” css_animation=”fadeInUp”][vc_single_image image=”10837″ img_size=”large” alignment=”center” css_animation=”fadeInUp”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1622732396020{margin-top: 60px !important;}”][vc_column][vc_column_text]<\/p>\n

WHAT WERE THE RESULTS?<\/h3>\n

[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)”][\/vc_column][\/vc_row][vc_row gap=”15″ content_placement=”middle” row_content_width=”grid” css=”.vc_custom_1622623014459{padding-top: 4% !important;padding-bottom: 4% !important;}”][vc_column width=”1\/2″ el_class=”box-form-land” css=”.vc_custom_1622622564120{padding-right: 20px !important;padding-left: 20px !important;}”][vc_row_inner css=”.vc_custom_1622627906540{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-store” icon_size=”24″ icon_color=”#adb8ce” title=”Client” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]BCP, Per\u00fa<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-flag” icon_size=”24″ icon_color=”#adb8ce” title=”Engagement Rate” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]4,94 %<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622627916670{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-message” icon_size=”24″ icon_color=”#adb8ce” title=”Hashtag” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]#YoMeSumo<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-graph-pie” icon_size=”24″ icon_color=”#adb8ce” title=”Reach” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]769.679<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622627990181{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-broadcast” icon_size=”24″ icon_color=”#adb8ce” title=”Social Network” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]<\/p>\n

Instagram Stories<\/b><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-heart” icon_size=”24″ icon_color=”#adb8ce” title=”Clicks” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]304<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622628002437{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-user-group” icon_size=”24″ icon_color=”#adb8ce” title=”Influencers” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]13<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-preview” icon_size=”24″ icon_color=”#adb8ce” title=”Views” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]37.701<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text] WHAT DID WE DO? [\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)” css=”.vc_custom_1622623397576{padding-bottom: 30px !important;}”][vc_column_text]In order to help the BCP achieve its objectives, we concentrated all of our experience in the influencer marketing sector and knowledge of social media, to develop a campaign which was 100% adapted to the purpose of the brand. Thus, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10851","page","type-page","status-publish","hentry"],"yoast_head":"\nBCP in collaboration with Yape | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"WHAT DID WE DO? 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