{"id":10912,"date":"2021-06-10T17:11:30","date_gmt":"2021-06-10T15:11:30","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/loreal-mass-market-portugal-on-twitch-live-streaming\/"},"modified":"2022-08-22T19:15:54","modified_gmt":"2022-08-22T17:15:54","slug":"loreal-portugal-on-twitch","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/loreal-portugal-on-twitch\/","title":{"rendered":"L’Or\u00e9al Mass Market Portugal on Twitch live streaming"},"content":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1623056400211{margin-bottom: 60px !important;}”][vc_column width=”2\/3″][vc_column_text]<\/p>\n

WHAT DID WE DO?<\/b><\/h2>\n

[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)” css=”.vc_custom_1622623397576{padding-bottom: 30px !important;}”][vc_column_text]In order to develop this campaign,<\/span>25 influencers<\/b> with more than half a million followers in total, participated in the promotion of Garnier Pure Active 3 in 1 and Garnier Pure Active Carv\u00e3o,<\/span>showing the products and talking about them during their streams.<\/b><\/p>\n

The average duration of the promotion was<\/span> 2 minutes<\/b>, or rather, three times the usual duration of these types of actions,<\/span> which usually last around 30-45 seconds per video, resulting in an impact of more than 50 minutes<\/b> to the audience of the influencers.<\/span>[\/vc_column_text][qodef_button text=”REQUEST FOR A DEMO” target=”_self” icon_pack=”” font_weight=”” text_transform=”” link=”https:\/\/meetings.hubspot.com\/fernando-leveratto” color=”#000000″ hover_color=”#ffffff” background_color=”#ffffff” hover_background_color=”#000000″ font_size=”25″ margin=”30px 0 0 0″][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”10816″ img_size=”large” alignment=”center” css_animation=”fadeInUp” css=”.vc_custom_1623056634377{margin-top: 60px !important;margin-left: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

WHAT WERE THE RESULTS?<\/h3>\n

[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”10″ el_width=”20″ css_animation=”fadeInLeft” accent_color=”rgba(246,168,1,0.5)” css=”.vc_custom_1622623397576{padding-bottom: 30px !important;}”][vc_column_text]The novel campaign had obtained excellent results,<\/span> succeeding in impacting 51,337 unique viewers.<\/b>. It also succeeded in doubling the number of total followers that was projected in the proposal (240,000), thanks to the negotiation with the influencers, reaching a total of <\/span>569,673 followers.<\/b><\/p>\n

Mentions within the influencers’ channels during the live chats have been very successful,<\/span> with the large number of positive comments towards the brand in the live chats being particularly noteworthy.<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”15″ content_placement=”middle” row_content_width=”grid” css=”.vc_custom_1622623014459{padding-top: 4% !important;padding-bottom: 4% !important;}”][vc_column width=”1\/2″ el_class=”box-form-land” css=”.vc_custom_1622622564120{padding-right: 20px !important;padding-left: 20px !important;}”][vc_row_inner css=”.vc_custom_1622627906540{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-store” icon_size=”24″ icon_color=”#adb8ce” title=”Client” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]L\u2019Or\u00e9al, Portugal<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-user” icon_size=”24″ icon_color=”#adb8ce” title=”Influencers” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]25<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622627916670{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-broadcast” icon_size=”24″ icon_color=”#adb8ce” title=”Social Network” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]Twitch<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-user-group” icon_size=”24″ icon_color=”#adb8ce” title=”Followers” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]569.673<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622627990181{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-clock” icon_size=”24″ icon_color=”#adb8ce” title=”Duration” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]+50min<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-preview” icon_size=”24″ icon_color=”#adb8ce” title=”Unique viewers” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]51.337<\/b><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1622628002437{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column_inner width=”1\/2″][qodef_icon_list_item icon_pack=”dripicons” dripicon=”dripicons-meter” icon_size=”24″ icon_color=”#adb8ce” title=”Average viewers” title_size=”18″ title_padding=”30″ custom_class=”icon-text-data” title_color=”#adb8ce” item_margin=”0px”][vc_column_text]+2.900<\/b><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1623056400211{margin-bottom: 60px !important;}”][vc_column width=”2\/3″][vc_column_text] WHAT DID WE DO? 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