{"id":11179,"date":"2022-01-17T15:12:49","date_gmt":"2022-01-17T14:12:49","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=11179"},"modified":"2025-06-11T12:18:59","modified_gmt":"2025-06-11T10:18:59","slug":"gaming-study-2022","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/gaming-study-2022\/","title":{"rendered":"Gaming x Influencer Marketing Study 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11179\" class=\"elementor elementor-11179 elementor-11178\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2f247 e-flex e-con-boxed e-con e-parent\" data-id=\"0c2f247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bdf284 e-con-full e-flex e-con e-child\" data-id=\"3bdf284\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d973baa elementor-widget elementor-widget-heading\" data-id=\"d973baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gaming x Influencer Marketing Study 2022<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddfdca9 e-flex e-con-boxed e-con e-parent\" data-id=\"ddfdca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dee102 elementor-widget elementor-widget-text-editor\" data-id=\"8dee102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center; margin-top: 0px;\"><span style=\"font-weight: 400; color: #E02482;\">Given the unstoppable growth of the online gaming industry in recent years, an increasing number of brands are tapping into this captive audience of over 1 billion people*!<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-440b445 e-flex e-con-boxed e-con e-parent\" data-id=\"440b445\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-046f6e3 e-con-full e-flex e-con e-child\" data-id=\"046f6e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbde15 elementor-widget elementor-widget-text-editor\" data-id=\"5fbde15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"list-style\"><li style=\"list-style-type: none;\"><ul class=\"list-style\"><li style=\"font-weight: 400;\" aria-level=\"1\">Gaming culture\u2019s influence on mainstream culture is undeniable, and for marketers looking to reach new and diverse audiences, online gaming presents exciting opportunities to generate massive brand exposure.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">For brands that want to engage with gamers, the first crucial step is understanding who gamers really are and becoming familiar with the industry\u2019s landscape.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">This study shares an overview of the current trends at the heart of the gaming x influencer marketing intersection. It underlines the key motivations, preferences, and behaviors of influencers and content creators in the gaming world.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Key findings include:<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul class=\"list-style\"><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advertising has noticeably increased<\/b><span style=\"font-weight: 400;\">: 82.1% of gamers have seen an increase in the number of brands advertising on gaming platforms in the last year.<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gaming influencer marketing is ripe with opportunity<\/b><span style=\"font-weight: 400;\">: most gaming influencers (59.6%) stated they participate in sponsored campaigns but only a few times per year.\u00a0\u00a0<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Twitch<\/b><b> leads the gaming platform market<\/b><span style=\"font-weight: 400;\">: 56.7% of gamers ranked Twitch as their favorite online gaming platform, followed by YouTube at 32% and Facebook Gaming at 11.3%.\u00a0<\/span><\/li><\/ul><\/li><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>COVID<\/b><b> played a key role in social gaming growth<\/b><span style=\"font-weight: 400;\">: During the pandemic, 59.4% of surveyed creators increased the time they spent gaming.\u00a0<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul><p style=\"text-align: right;\"><span style=\"font-weight: 400; font-size: 11px;\">*<\/span><a href=\"https:\/\/www.statista.com\/topics\/1551\/online-gaming\/#topicHeader__wrapper\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d164c92 e-con-full e-flex e-con e-child\" data-id=\"d164c92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f24e9 elementor-widget elementor-widget-text-editor\" data-id=\"f8f24e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin-top: 0; margin-bottom: 30px;\"><span style=\"font-weight: 400;\">Download the complete report here:<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6654aa7 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"6654aa7\" data-element_type=\"widget\" data-e-type=\"widget\" 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Gaming culture\u2019s influence on mainstream culture is undeniable, and for marketers looking to reach new and diverse audiences, online gaming presents [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11564,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11179","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gaming x Influencer Marketing Study 2022 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Explore key insights from our 2022 study on gaming and influencer marketing. 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