{"id":12930,"date":"2022-09-27T11:10:37","date_gmt":"2022-09-27T09:10:37","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=12930"},"modified":"2022-09-27T15:44:17","modified_gmt":"2022-09-27T13:44:17","slug":"the-latina-influence","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/the-latina-influence\/","title":{"rendered":"The Latina Influence"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p style='text-align: center; font-size: 24px; line-height: 36px;'><span style='font-weight: 400;'>At the forefront of today's multicultural influencer movement, <\/span><b>Latina influencers <\/b><span style='font-weight: 400;'>reach audiences across digital platforms and geographic boundaries.\u00a0<\/span><\/p>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1664273329322{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<b>Their day-to-day work is shaping digital storytelling and culture as we know it, <\/b><span style='font-weight: 400;'>but very little is known about this vibrant and diverse community of influencers.<\/span><\/p>\n<p><span style='font-weight: 400;'>With this in mind, <\/span><b>SocialPubli set out to survey how Latina influencers view the current state of the influencer marketing industry and their work in one of today's most fast-paced and competitive industries.\u00a0\u00a0<\/b><\/p>\n<p><span style='font-weight: 400;'>The data sheds light on different aspects such as the top challenges they're currently facing as influencers, their opinions about sponsored content compensation, the representation of minorities in the influencer space, and their business aspirations.\u00a0\u00a0<\/span><\/p>\n<p><b>Latina digital content creators are part of the United States' second <\/b><a href='https:\/\/www.mckinsey.com\/about-us\/new-at-mckinsey-blog\/what-makes-the-us-latino-population-an-engine-for-growth'><b>fastest-growing<\/b><\/a> <b>minority group. <\/b><span style='font-weight: 400;'>An <\/span><a href='https:\/\/www.mckinsey.com\/about-us\/new-at-mckinsey-blog\/what-makes-the-us-latino-population-an-engine-for-growth'><span style='font-weight: 400;'>economic engine<\/span><\/a> <span style='font-weight: 400;'>for the U.S., Latinos boast the highest rate of entrepreneurship of any race, <\/span><b>with 12.5% business growth over the past five years.<\/b>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1664286216389{padding-top: 20px !important;}&#8221;]<\/p>\n<h3 style='text-align: left;'><b>Key findings include:<\/b><b><\/b><\/h3>\n<ul class='list-style' style='text-align: left;'>\n<li aria-level='1'><b>Influencer marketing and digital content creation as a career path: <\/b><span style='font-weight: 400;'>Close to 60 percent of Latina influencers surveyed are full-time content creators and almost 20 percent are earning $50,000+ from their influencer marketing work.<\/span><\/li>\n<li style='font-weight: 400;' aria-level='1'><b>Compensation is a challenge:<\/b><span style='font-weight: 400;'> Over half of Latina influencers (53.4 percent) do not think they are paid fairly for their influencer work. 60.7 percent of Latina influencers believe their ethnicity affects the rates they're offered for influencer campaigns.<\/span><\/li>\n<li style='text-align: left;'><b>Commitment to diversity and inclusion: <\/b><span style='font-weight: 400;'>64.4 percent rank diversity and inclusion as a 'very important' differentiator when deciding to partner with a brand.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1663581642294{padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h3 style='margin-top: 0; margin-bottom: 30px;'><span style='font-weight: 400; margin-top: 0;'>Download the complete report here:<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class='box-form-land'><div class=\"wpcf7 no-js\" id=\"wpcf7-f13015-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"13015\">\n<div class=\"screen-reader-response\">\n<p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul>\n<\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/pages\/12930\/#wpcf7-f13015-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"13015\"><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\"><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\"><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13015-o1\"><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\"><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\"><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\">\n<\/fieldset>\n<p><label>Name (required)<br>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\"><\/span> <\/label>\n<\/p>\n<p><label>Email (required)<br>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\"><\/span> <\/label>\n<\/p>\n<p><label>Phone number<br>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-705\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-705\"><\/span> <\/label>\n<\/p>\n<p><label>Company (required)<br>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"text-354\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"text-354\"><\/span><br>\n<\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-919\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-919\" value=\"1\" aria-invalid=\"false\"><\/span><\/span><\/span> Accept <a href=\"https:\/\/socialpubli.com\/corp\/advertisers\/privacy\" target=\"blank\" rel=\"nofollow\">Privacy policy<\/a>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-431\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-431\" value=\"1\" aria-invalid=\"false\"><\/span><\/span><\/span> Accept commercial communication from SocialPubli\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Download\">\n<\/p>\n<p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&Delta;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"231\"><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p>\n<label class=\"ebd_input\"><input type=\"hidden\" name=\"ebd_downloads[]\" value=\"13011|The Latina Influence\"> <\/label><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"title|The Latina Influence\"><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"delivered_as|inline link\"><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"hide_form|no\"><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"radio|no\"><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"link_format|_blank\"><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"file_thumbnail|no\"><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"item_id|66\"><input type=\"hidden\" class=\"ebd_setting\" name=\"ebd_settings[]\" value=\"form_id|wpcf7-f13015-o1\"><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8221;13021&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1664286157005{padding-top: 30px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] At the forefront of today\u2019s multicultural influencer movement, Latina influencers reach audiences across digital platforms and geographic boundaries.\u00a0 [\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1664273329322{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Their day-to-day work is shaping digital storytelling and culture as we know it, but very little is known about this vibrant and diverse community of influencers. With this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13036,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12930","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Latina Influence | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"At the forefront of today\u2019s multicultural influencer movement, Latina influencers reach audiences across digital platforms and geographic boundaries.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/the-latina-influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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