{"id":16079,"date":"2023-05-26T12:09:42","date_gmt":"2023-05-26T10:09:42","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=16079"},"modified":"2025-06-19T16:26:52","modified_gmt":"2025-06-19T14:26:52","slug":"tiktok-study-2023","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/tiktok-study-2023\/","title":{"rendered":"TikTok Study 2023:"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16079\" class=\"elementor elementor-16079 elementor-16078\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3e823 e-flex e-con-boxed e-con e-parent\" data-id=\"3c3e823\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b3aa98 e-con-full e-flex e-con e-child\" data-id=\"6b3aa98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49539d4 elementor-widget elementor-widget-heading\" data-id=\"49539d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">TikTok Study 2023:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5625d92 e-flex e-con-boxed e-con e-parent\" data-id=\"5625d92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3585b8 e-con-full e-flex e-con e-child\" data-id=\"c3585b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0b0aa elementor-widget elementor-widget-text-editor\" data-id=\"9c0b0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that there are brands that are investing more than 50% of their advertising budgets on TikTok? \ud83d\ude32<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb4666 elementor-widget elementor-widget-text-editor\" data-id=\"8fb4666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But it has left us speechless that there are also advertisers who are leaving <strong>all their advertising investment in this platform.<\/strong> We tell you how much is the percentage!<\/p><p>For the TikTok 2023 Study, in SocialPubli:<i style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\"> \ud83d\udc47<\/i><\/p><ul><li>We surveyed influencers, from various countries, with whom we work.<\/li><li>We consult with clients who collaborate with influencers on a regular basis.<\/li><\/ul><p>\u00a0<\/p><p>\ud83d\udc49 The findings are surprising and come as a sharp turnaround in the way <strong>Brands are planning their Digital Marketing strategies on TikTok for 2023<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fd6f1b e-con-full e-flex e-con e-child\" data-id=\"4fd6f1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-119bc62 elementor-widget elementor-widget-text-editor\" data-id=\"119bc62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Download the Study for free here!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c44579 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"1c44579\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Study tiktok 2023 EN\" aria-label=\"Study tiktok 2023 EN\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"16079\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"1c44579\"\/>\n\t\t\t<input 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pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[message]\" id=\"form-field-message\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_4279e99 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div 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class=\"elementor-element elementor-element-41006e1 e-con-full e-flex e-con e-child\" data-id=\"41006e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31fb18 elementor-widget elementor-widget-image\" data-id=\"d31fb18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"747\" height=\"624\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/tiktok-23_img2-3.png\" class=\"attachment-large size-large wp-image-16120\" alt=\"\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/tiktok-23_img2-3.png 747w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/tiktok-23_img2-3-300x251.png 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3432fb6 e-con-full e-flex e-con e-child\" data-id=\"3432fb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea4b65 elementor-widget elementor-widget-text-editor\" data-id=\"3ea4b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do brands consider TikTok campaigns to be effective? What makes them choose TikTok over other platforms? Do they plan to invest more? We investigated all this and we break it down for you in <strong>the most revealing TikTok Study of the moment<\/strong>.<\/p><p>\ud83d\udc49 In the other line, we came across <strong>a significant percentage of Influencers who claim to be able to live only on economic income from TikTok<\/strong> and tell us what they are doing to achieve it. What kind of content are they making and how do brands contact them?<\/p><p>We delve into these and other amazing facts that you will discover in detail in our <strong>TikTok 2023 Study. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] \u00bfSab\u00edas que hay marcas que est\u00e1n invirtiendo m\u00e1s del 50% de sus presupuestos para publicidad en TikTok? [\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;5&#8243; css=&#8221;.vc_custom_1683732027545{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1683732968256{padding-bottom: 40px !important;}&#8221;]Pero nos ha dejado boquiabiertos que tambi\u00e9n haya anunciantes que est\u00e1n dejando toda su inversi\u00f3n publicitaria en esta plataforma \u00a1Te contamos cu\u00e1nto es el porcentaje! [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16387,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16079","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Study 2023 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Our 2023 TikTok study reveals strategies to grow your brand. Become a content leader by mastering creator tools and trends on SocialPubli Blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/tiktok-study-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Study 2023 | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Our 2023 TikTok study reveals strategies to grow your brand. 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