{"id":26025,"date":"2025-03-17T11:13:38","date_gmt":"2025-03-17T10:13:38","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=26025"},"modified":"2025-05-16T13:08:27","modified_gmt":"2025-05-16T11:08:27","slug":"ibex-35-social-media-study","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/ibex-35-social-media-study\/","title":{"rendered":"IBEX 35 Social Media Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26025\" class=\"elementor elementor-26025\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e8f16 e-flex e-con-boxed e-con e-parent\" data-id=\"a3e8f16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01db7f1 e-con-full e-flex e-con e-child\" data-id=\"01db7f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d036af0 elementor-widget elementor-widget-heading\" data-id=\"d036af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IBEX 35 Social Media Study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f0f2e0 e-flex e-con-boxed e-con e-parent\" data-id=\"4f0f2e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9394471 elementor-widget elementor-widget-text-editor\" data-id=\"9394471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center; color: #436DF7; font-size: 30px; line-height: 45px; margin-top: 0px;\"><span style=\"font-weight: 400;\"><b>Companies<\/b> that have more than <b>50% of their employees<\/b> on <b>LinkedIn<\/b> have an average of <b>22% more interaction<\/b> on their <b>social networks.<\/b><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52dbe9c e-flex e-con-boxed e-con e-parent\" data-id=\"52dbe9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57528e4 e-con-full e-flex e-con e-child\" data-id=\"57528e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd40f9 elementor-widget elementor-widget-text-editor\" data-id=\"fdd40f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Which companies have did we analyse in this social media study?<\/span><\/h2><p><b>To give value and credibility to this social media study<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">SocialPubli Advocacy<\/span> <span style=\"font-weight: 400;\">analysed the large companies<\/span> <span style=\"font-weight: 400;\">listed on the Madrid Stock Exchange that make up the<\/span> <b>IBEX 35 index.<\/b><\/p><p><span style=\"font-weight: 400;\">Among other important findings, this report reveals opportunities in managing talent, identifying vocation, and personal and professional development through social networks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf75a9f elementor-widget elementor-widget-image\" data-id=\"bf75a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"504\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/12\/ipad_IBEX35_EN-1024x645.png\" class=\"attachment-large size-large wp-image-13479\" alt=\"\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/12\/ipad_IBEX35_EN-1024x645.png 1024w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/12\/ipad_IBEX35_EN-300x189.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/12\/ipad_IBEX35_EN-768x484.png 768w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/12\/ipad_IBEX35_EN-1536x968.png 1536w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/12\/ipad_IBEX35_EN.png 1714w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7510b4 e-con-full e-flex e-con e-child\" data-id=\"a7510b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7efef7b elementor-widget elementor-widget-text-editor\" data-id=\"7efef7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400; margin-top: 0; margin-bottom: 30px;\">Fill in this form and download the Study for free:<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7b7b4 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"0d7b7b4\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_8bea36d elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8bea36d\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone number\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_8bea36d]\" id=\"form-field-field_8bea36d\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone number\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_a2b3be5 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a2b3be5\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_a2b3be5]\" id=\"form-field-field_a2b3be5\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Company\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_5e6a718 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_5e6a718]\" id=\"form-field-field_5e6a718\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_5e6a718\">Accept <a href=\"https:\/\/socialpubli.com\/corp\/advertisers\/privacy\" target=\"blank\" rel=\"nofollow\">Privacy policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_89b007b elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_89b007b]\" id=\"form-field-field_89b007b\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_89b007b\">Accept commercial communication from SocialPubli<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEE STUDY<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01d619f e-flex e-con-boxed e-con e-parent\" data-id=\"01d619f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84dec7d elementor-widget elementor-widget-text-editor\" data-id=\"84dec7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Which social networks have we analysed in the study?<\/span><\/h3><p><span style=\"font-weight: 400;\">The use of social networks such as LinkedIn, Facebook, Twitter, or Instagram by<\/span> <span style=\"font-weight: 400;\">users means that employees and collaborators of any company <\/span> <span style=\"font-weight: 400;\">are also present on these platforms. And this is <\/span><b>a fundamental factor in this study of social networks.<\/b><\/p><p><span style=\"font-weight: 400;\">Luckily, large companies are increasingly aware of the power of social media and have begun to integrate employees into these strategies, using employee advocacy or employer branding programmes that empower employees to spread the company s ethics and policies. <\/span><\/p><p><span style=\"font-weight: 400;\">Do you want to know exactly what companies like AENA, Santander, Bankinter, CaixaBank, Ferrovial, Iberdrola, Mapfre and Repsol are doing to integrate their employees in their social media communication? How are they achieving success?<\/span><\/p><p><span style=\"font-weight: 400;\">Download our<\/span> <b>Social Media by IBEX 35 Companies Study<\/b> <span style=\"font-weight: 400;\">and see what brands are doing to turn employees into their best allies and ambassadors in more detail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda19a2 e-flex e-con-boxed e-con e-parent\" data-id=\"fda19a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba3eaf0 e-con-full e-flex e-con e-child\" data-id=\"ba3eaf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82075ee elementor-widget elementor-widget-text-editor\" data-id=\"82075ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"font-weight: 500; color: #ffffff;\">What is SocialPubli Advocacy?<\/span><\/h3><p style=\"text-align: center;\"><span style=\"font-weight: 500; color: #ffffff;\">SocialPubli Advocacy is a corporate communication tool whereby a company can invite its employees and partners to share the brands communications through their own social networks. The company can generate incentives to encourage these collaborations.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 500; color: #ffffff;\">It is a platform that connects brands and employees to improve both internal and external communication within the company, as well as to increase brand trust and enhance brand values.<\/span><\/p><p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><span style=\"font-weight: 500;\">SocialPubli Advocacy was created in 2016, and currently has a portfolio of top clients such as Iberostar, Mutua Madrile\u00f1a, Mapfre, M\u00e1sM\u00f3vil, among others.<\/span> <span style=\"font-weight: 500;\">Start benefiting from the advantages of SocialPubli Advocacy, find out how<\/span> <a style=\"color: #ffffff;\" href=\"https:\/\/advocacy.socialpubli.com\/\"><span style=\"font-weight: bold;\">here.<\/span><\/a><\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afd7afc e-flex e-con-boxed e-con e-parent\" data-id=\"afd7afc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b90b244 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b90b244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/advocacy.socialpubli.com\/precios\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESCUBRE SOCIALPUBLI ADVOCACY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>IBEX 35 Social Media Study Companies that have more than 50% of their employees on LinkedIn have an average of 22% more interaction on their social networks. Which companies have did we analyse in this social media study? To give value and credibility to this social media study, SocialPubli Advocacy analysed the large companies listed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13493,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-26025","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IBEX 35 Companies Social Networking Study | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Our latest study reveals social media trends from IBEX 35 brands. 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