{"id":4746,"date":"2018-10-03T00:01:22","date_gmt":"2018-10-02T22:01:22","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?page_id=4746"},"modified":"2025-06-19T11:30:27","modified_gmt":"2025-06-19T09:30:27","slug":"micro-influencer-study","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/micro-influencer-study\/","title":{"rendered":"2018 Global Micro-Influencer Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4746\" class=\"elementor elementor-4746\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e7c494 e-flex e-con-boxed e-con e-parent\" data-id=\"6e7c494\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ead72a e-con-full e-flex e-con e-child\" data-id=\"5ead72a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628be6c elementor-widget elementor-widget-heading\" data-id=\"628be6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">2018 Global Micro-Influencer Study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f19376 e-flex e-con-boxed e-con e-parent\" data-id=\"4f19376\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b37401f e-con-full e-flex e-con e-child\" data-id=\"b37401f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd912d elementor-widget elementor-widget-text-editor\" data-id=\"4dd912d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">At\u00a0<a href=\"https:\/\/socialpubli.com\/\">SocialPubli<\/a>\u00a0<b>we are celebrating 100,000 registered influencers <\/b>by\u00a0<span style=\"font-weight: 400;\">getting an inside look at their perceptions, preferences, and behaviors surrounding social media and influencer marketing.<\/span>\u00a0<b>\u00a0\u00a0<\/b><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">\u00a0It\u2019s a <\/span><b>global<\/b> <b>study<\/b><span style=\"font-weight: 400;\"> where we surveyed 1,000 micro-influencers from 22 countries, including, <\/span><b>Spain<\/b><span style=\"font-weight: 400;\">, <\/span><b>United States<\/b><span style=\"font-weight: 400;\">, <\/span><b>Mexico<\/b><span style=\"font-weight: 400;\">, <\/span><b>Colombia<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Venezuela<\/b><span style=\"font-weight: 400;\">, among many others.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We\u2019ve defined the term \u201cmicro-influencer\u201d as social media users with less than 10,000 followers, which currently make up 80% of the vetted influencers in our platform.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our <\/span><b>micro-influencers<\/b><span style=\"font-weight: 400;\"> are authentic and their connections are real. They are today\u2019s indisputable leaders of the most basic and effective type of marketing since the beginning of time: word of mouth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac7ad8a e-con-full e-flex e-con e-child\" data-id=\"ac7ad8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48e0236 elementor-widget elementor-widget-text-editor\" data-id=\"48e0236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Complete this form to download the study:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e8b7b elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"74e8b7b\" data-element_type=\"widget\" data-e-type=\"widget\" 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We\u2019ve defined the term \u201cmicro-influencer\u201d as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3996,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4746","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Micro-Influencer Study 2018 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"The 2018 Global Study showed how micro-influencers change marketing. 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