{"id":8759,"date":"2020-10-28T10:50:03","date_gmt":"2020-10-28T08:50:03","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=8759"},"modified":"2025-06-11T16:02:48","modified_gmt":"2025-06-11T14:02:48","slug":"2020-influencer-marketing-report-a-marketers-perspective","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/2020-influencer-marketing-report-a-marketers-perspective\/","title":{"rendered":"II Study of Advertisers with Influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8759\" class=\"elementor elementor-8759 elementor-8758\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc8432 e-flex e-con-boxed e-con e-parent\" data-id=\"adc8432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-689f8c0 e-con-full e-flex e-con e-child\" data-id=\"689f8c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-773041c elementor-widget elementor-widget-heading\" data-id=\"773041c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">II Study of Advertisers 2020<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de0e07a e-flex e-con-boxed e-con e-parent\" data-id=\"de0e07a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6840fda e-con-full e-flex e-con e-child\" data-id=\"6840fda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df87e6 elementor-widget elementor-widget-text-editor\" data-id=\"2df87e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"margin-top: 0px;\">Does Influencer Marketing work?<\/h2><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8794 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>For our 2020 Influencer Marketing Report, we surveyed 200 professionals in the fields of marketing, advertising, social media, and public relations from over <strong>15 countries in North America, Latin America and Europe.<\/strong> <\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8800 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>We asked our advertisers their opinions and experiences about influencer marketing. We obtained their conclusions on how effective they <strong>find influencer marketing to be, the ROI (return on investment), the best purposes for using influencers and the biggest challenges of this type of marketing.<\/strong><\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8797 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Advertisers also shared what <strong>they look for in an influencer, the optimal number of followers they want influencers to have and methods of getting in contact<\/strong> with influencers.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8803 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>In this study, we found that 42% of advertisers think <strong>Influencer Marketing provides the best return on investment<\/strong> compared to paid media ads, SEO and email marketing. 89.2% of advertisers find that influencer marketing is highly effective, which is up 5.2% <a href=\"https:\/\/socialpubli.com\/es\/blog\/estudio-anunciantes-influencers-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">fromlast year\u2019s study.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c26833 e-con-full e-flex e-con e-child\" data-id=\"2c26833\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87251c1 elementor-widget elementor-widget-text-editor\" data-id=\"87251c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"margin-top: 0; color: #E02482;\">PDF Download: II Study of Advertisers 2020:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfa9e3 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"9bfa9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form II Study advertiser EN\" aria-label=\"Form II Study advertiser EN\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"8759\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9bfa9e3\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"2020 Influencer Marketing Report: A Marketer\u2019s Perspective - 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For our 2020 Influencer Marketing Report, we surveyed 200 professionals in the fields of marketing, advertising, social media, and public relations from over 15 countries in North America, Latin America and Europe. We asked our advertisers their opinions and experiences about influencer marketing. We obtained their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8759","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2020 Influencer Marketing Report: A Marketer\u2019s Perspective - SocialPubli.com<\/title>\n<meta name=\"description\" content=\"Does Influencer Marketing work? Does influencer marketing really work? Marketers from agencies and brands who have tried it tell you in our Influencer Marketing Report 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/2020-influencer-marketing-report-a-marketers-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2020 Influencer Marketing Report: A Marketer\u2019s Perspective - SocialPubli.com\" \/>\n<meta property=\"og:description\" content=\"Does Influencer Marketing work? Does influencer marketing really work? 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