{"id":1292,"date":"2016-01-04T14:20:52","date_gmt":"2016-01-04T12:20:52","guid":{"rendered":"https:\/\/socialpubli.com\/news\/en\/?p=1292"},"modified":"2016-04-15T12:14:53","modified_gmt":"2016-04-15T10:14:53","slug":"snapchat-crucial-for-your-company","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/","title":{"rendered":"Snapchat, crucial for your company"},"content":{"rendered":"<p><strong>Snapchat distinguishes itself from other apps\u00a0<\/strong><strong>because their messages vanish<\/strong>. Surely you all know how this works, but have you considered using it your for company?\u00a0The users of this social network send 400 million messages daily&#8230;<\/p>\n<p>We know how it works: we take a picture or record a video, we send it to our contacts and the receiver has\u00a0<strong>between 1 and 10 seconds to watch it<\/strong>.<\/p>\n<p>Although a quick message has many\u00a0<strong>benefits<\/strong>, here are some of them:<\/p>\n<h2>Efficiency<\/h2>\n<p>Time is a key factor. Snapchat allows <strong>quick and private communication<\/strong>.<\/p>\n<p>The user has a few seconds to see the picture, so he or she will focus all of his or her attention, which will make it very effective.<\/p>\n<h2>Boost your creativity<\/h2>\n<p>Snapchat offers the possibility to draw over your pictures and videos, you can add filters and write on the pictures a maximum of 30 characters.<\/p>\n<p>Let your imagination and sense of humour run free, <strong>make something catchy\u00a0<\/strong>and that people can relate to your brand.<\/p>\n<h2>A more dynamic message<\/h2>\n<p>Communication via Snapchat is a lot more active. The receiver opens the message, which will transmit him or her a much closer\u00a0feeling\u00a0about yourself.<\/p>\n<h2>Exclusivity<\/h2>\n<p>We all like to feel special. Snapchat offers very exclusive content that arrives directly to you, to your mobile phone. This is a main difference with the competitors: you do not have to log in on the social network to read the message; the message gets to you.<\/p>\n<p>All these are great, <span style=\"text-decoration: underline;\">but <strong>how do we start?<\/strong><\/span><\/p>\n<h2>Generate expectations<\/h2>\n<p>You can write a story about a product you want to <strong>promote<\/strong>, revealing details that users do not know about or by organizing some sort of competition<b>.<\/b><\/p>\n<p>When creating an event, leak\u00a0details uploading images. Let your users be the first to know the place and time. We will have all of them aware of what you are about to do.<\/p>\n<h2>Discounts<\/h2>\n<p>Everybody loves discounts. Adding up exclusivity and discounts always works. Start <strong>making an image go viral <\/strong>with a code that is easy to remember so that users can benefit when purchasing a product.<\/p>\n<h2>Tell secrets<\/h2>\n<p>We are curious by nature, we love knowing all about everything. Send pictures about those things of\u00a0a product that cannot be seen normally, like the manufacturing process, or the development of an advertising campaign.<\/p>\n<p><strong>Clients<\/strong>\u00a0<strong>will feel a lot more involved in your brand<\/strong>, which will make them prone to your product instead of another.<\/p>\n<h2>Snapchat will make you different<\/h2>\n<p>Not every company uses it, so this can help us look different when developing our communication strategy.<\/p>\n<p>Your messages must use\u00a0<strong>simple language and easy to remember<\/strong>. It has to be very concise and be addressed to our target of interest.<\/p>\n<p>Now that you know all the advantages, what are you waiting for to start a campaign using Snapchat?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat distinguishes itself from other apps\u00a0because their messages vanish. Surely you all know how this works, but have you considered using it your for company?\u00a0The users of this social network send 400 million messages daily&#8230; We know how it works: we take a picture or record a video, we send it to our contacts and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[92,157,156,158],"class_list":["post-1292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networks","tag-apps","tag-images","tag-instant-messaging","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat, crucial for your company | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"Snapchat distinguishes itself from other apps\u00a0because their messages vanish. Surely you all know how this works, but have you considered using it your for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat, crucial for your company | Social Publi Blog\" \/>\n<meta property=\"og:description\" content=\"Snapchat distinguishes itself from other apps\u00a0because their messages vanish. Surely you all know how this works, but have you considered using it your for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-04T12:20:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-15T10:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"Snapchat, crucial for your company\",\"datePublished\":\"2016-01-04T12:20:52+00:00\",\"dateModified\":\"2016-04-15T10:14:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/\"},\"wordCount\":475,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg\",\"keywords\":[\"apps\",\"images\",\"Instant messaging\",\"online marketing\"],\"articleSection\":[\"Social Networks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/\",\"name\":\"Snapchat, crucial for your company | Social Publi Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg\",\"datePublished\":\"2016-01-04T12:20:52+00:00\",\"dateModified\":\"2016-04-15T10:14:53+00:00\",\"description\":\"Snapchat distinguishes itself from other apps\u00a0because their messages vanish. Surely you all know how this works, but have you considered using it your for\",\"breadcrumb\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg\",\"width\":1025,\"height\":611,\"caption\":\"snapchat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/socialpubli.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat, crucial for your company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"name\":\"Social Publi Blog\",\"description\":\"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.\",\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialpubli.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\",\"name\":\"SocialPubli\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"width\":284,\"height\":53,\"caption\":\"SocialPubli\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\",\"name\":\"Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n\"},\"url\":\"https:\/\/socialpubli.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snapchat, crucial for your company | Social Publi Blog","description":"Snapchat distinguishes itself from other apps\u00a0because their messages vanish. Surely you all know how this works, but have you considered using it your for","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/","og_locale":"en_US","og_type":"article","og_title":"Snapchat, crucial for your company | Social Publi Blog","og_description":"Snapchat distinguishes itself from other apps\u00a0because their messages vanish. Surely you all know how this works, but have you considered using it your for","og_url":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/","og_site_name":"Social Publi Blog","article_published_time":"2016-01-04T12:20:52+00:00","article_modified_time":"2016-04-15T10:14:53+00:00","og_image":[{"width":1025,"height":611,"url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redacci\u00f3n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#article","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63"},"headline":"Snapchat, crucial for your company","datePublished":"2016-01-04T12:20:52+00:00","dateModified":"2016-04-15T10:14:53+00:00","mainEntityOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/"},"wordCount":475,"commentCount":0,"publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg","keywords":["apps","images","Instant messaging","online marketing"],"articleSection":["Social Networks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/","url":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/","name":"Snapchat, crucial for your company | Social Publi Blog","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg","datePublished":"2016-01-04T12:20:52+00:00","dateModified":"2016-04-15T10:14:53+00:00","description":"Snapchat distinguishes itself from other apps\u00a0because their messages vanish. Surely you all know how this works, but have you considered using it your for","breadcrumb":{"@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#primaryimage","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2016\/01\/snapchat.jpg","width":1025,"height":611,"caption":"snapchat"},{"@type":"BreadcrumbList","@id":"https:\/\/socialpubli.com\/blog\/snapchat-crucial-for-your-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/socialpubli.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Snapchat, crucial for your company"}]},{"@type":"WebSite","@id":"https:\/\/socialpubli.com\/blog\/#website","url":"https:\/\/socialpubli.com\/blog\/","name":"Social Publi Blog","description":"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.","publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialpubli.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/socialpubli.com\/blog\/#organization","name":"SocialPubli","url":"https:\/\/socialpubli.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","width":284,"height":53,"caption":"SocialPubli"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63","name":"Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","caption":"Redacci\u00f3n"},"url":"https:\/\/socialpubli.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":12,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":1533,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions\/1533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media\/1152"}],"wp:attachment":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}