{"id":1334,"date":"2015-12-15T12:27:14","date_gmt":"2015-12-15T10:27:14","guid":{"rendered":"https:\/\/socialpubli.com\/news\/en\/?p=1334"},"modified":"2016-04-18T12:22:47","modified_gmt":"2016-04-18T10:22:47","slug":"marketing-strategies-for-children","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/marketing-strategies-for-children\/","title":{"rendered":"Marketing strategies for children"},"content":{"rendered":"<blockquote><p>Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children&#8217;s mind has become key in marketing.<\/p><\/blockquote>\n<p>The first thing to do is analyse what age range we want to target. For example, <strong>children of ages between 3 and 8 are more exposed to<\/strong> <strong>television<\/strong>, so focusing our campaign on them will be a great idea.<\/p>\n<h2>How to get to children<\/h2>\n<ul>\n<li>Use children cartoons. Children will feel <strong>more attracted to a product that is related to their favourite character<\/strong>. Use them when creating your campaign!<\/li>\n<\/ul>\n<ul>\n<li>\u00a0<strong>Do not forget the<\/strong>\u00a0<strong>wrapping<\/strong>. Children are not always rational and they choose what is more visually attractive, so using bright colours and drawings will be great.<\/li>\n<\/ul>\n<ul>\n<li>Children love presents, so if you include one in your product you will more easily attract them. This is what many food chains do, <strong>including collectable presents on their children meals<\/strong><strong>.<\/strong><\/li>\n<\/ul>\n<p>&#8211; Word-of-mouth is also very important for children. They want what other children have, so you could for example show in your website or store how your product works.<\/p>\n<h2>Internet to get their attention<\/h2>\n<p>Children\u00a0are increasingly more attracted on the Internet. Although social networks like Facebook do not allow opening a profile before you turn 13, children&#8217;s exposure to the network is very high.<\/p>\n<p>According to a study by Smarty Pants the favourite brand of children between 6 and 12 is Apple, overtaking even Disney, Toys R Us or McDonald\u2019s. We must make use of this in our advertising campaigns. But how?<\/p>\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-682x1024.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1104 size-large\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-682x1024.jpg\" alt=\"Captar la atenci\u00f3n de los ni\u00f1os por internet\" width=\"682\" height=\"1024\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-682x1024.jpg 682w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-200x300.jpg 200w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-860x1291.jpg 860w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-680x1021.jpg 680w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-400x600.jpg 400w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433-50x75.jpg 50w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/12\/canstockphoto3345433.jpg 1066w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/p>\n<ul>\n<li>Use TV advertisements to encourage children to participate in your product. A good example of this was Tosta Rica, which asked children to send drawings that the company would include on their next biscuits. This made children feel the main protagonists of the product.<\/li>\n<\/ul>\n<ul>\n<li>Make a design competition for your next campaign. <strong>Ask children to make designs or drawings\u00a0<\/strong>and mention the winner in your next advertisement.<\/li>\n<\/ul>\n<ul>\n<li>Create a specific site on your website <strong>for videogames where children can be in touch with your brand\u00a0<\/strong>at the same time that they have fun.<\/li>\n<\/ul>\n<ul>\n<li><strong>Create funny videos<\/strong>\u00a0that children can watch\u00a0through YouTube Kids channel and explain how the product works.<\/li>\n<\/ul>\n<p>Although the final decision will go for the parents, taking children into account when designing your campaign will mean a great success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children&#8217;s mind has become key in marketing. The first thing to do is analyse what age range we want to target. For example, children of ages between 3 and 8 are more exposed to television, so [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163,340],"tags":[147,151,141,142,158],"class_list":["post-1334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-social-networks-campaigns","tag-internet-en","tag-marca-en","tag-marketing-en","tag-marketing-online-en","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing strategies for children | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"Many parents become influenced by their children preferences when buying the product of one brand or another. Conquering the children&#039;s mind has become\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/marketing-strategies-for-children\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing strategies for children | Social Publi Blog\" \/>\n<meta property=\"og:description\" content=\"Many parents become influenced by their children preferences when buying the product of one brand or another. 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