{"id":13979,"date":"2023-01-11T09:51:31","date_gmt":"2023-01-11T08:51:31","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/bereal-que-es-y-como-funciona\/"},"modified":"2025-04-15T12:46:40","modified_gmt":"2025-04-15T10:46:40","slug":"bereal-what-is-it-and-how-does-it-work","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/bereal-what-is-it-and-how-does-it-work\/","title":{"rendered":"BeReal: What is it and how does the app of the moment work?"},"content":{"rendered":"<p>BeReal, what it is and how the current app works. If you haven&#8217;t downloaded it yet, it&#8217;s time to pay attention. This French social network has arrived as a surprise, being the most downloaded application in the App Store since October 2022, so experts suggest that it <a href=\"https:\/\/socialpubli.com\/blog\/trends-social-network\/\">will rule social media in 2023<\/a>.<\/p>\n<p>From photos of sleeping cats, feet on the sofa, girls without makeup, a laptop, a dog doing mischief or products from a supermarket, even a blurry selfie; All that is what you see in the new app that has hooked the Z generation.<\/p>\n<p>Its spontaneity in the content has been the key to the success of this social network, which seeks to give us a breather in the face of so much &#8220;perfection&#8221; that we find on social networks such as <a href=\"https:\/\/socialpubli.com\/es\/instagram-influencers\">Instagram<\/a> or <a href=\"https:\/\/socialpubli.com\/es\/blog\/tiktok-influencers\/\">TikTok.<\/a><\/p>\n<blockquote><p>BeReal <strong>was created in 2020<\/strong> by developer Alexis Barreyat. After a rather low profile first two years, it began to gain popularity very quickly in 2022.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/8fhL.gif\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13803\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/8fhL.gif\" alt=\"\" width=\"577\" height=\"325\" \/><\/a><\/p>\n<h2>How does BeReal work?<\/h2>\n<p>Every day, the application issues an alert at random times for the user to upload their photos of what they do in a period of two minutes. The camera captures a front and rear photo at the same time, to show your face and what&#8217;s around you. Once the photo is posted, the user can access the content of his followers. Each post has a duration of 24 hours.<\/p>\n<ol>\n<li>First of all you read in the notification is the message: Time to Be real.<\/li>\n<li>Once you click on it, you enter the app and with the camera on, you have a maximum of 2 minutes to take a photo of exactly what you are doing at the moment or where you are.<\/li>\n<li>No filters, no edits, and no chance to access your camera roll to choose a prettier one you&#8217;ve taken throughout the day. That&#8217;s what BeReal is all about.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/FVZP.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-13811\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/FVZP.gif\" alt=\"\" width=\"627\" height=\"291\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The most curious thing about the app is that, when you take the photo, <strong>it is done with the 2 mobile cameras simultaneously, the front and the rear,<\/strong> and it lets you know how many times you had to repeat the photo before publishing it.<\/p>\n<ul>\n<li>BeReal&#8217;s posts disappear the next day and the only old photos you&#8217;ll see are yours (in BeReal they call it Memories).<\/li>\n<li>In the tab called Discovery, <strong>the rest of the user&#8217;s publications are displayed<\/strong>, to which you can <strong>react<\/strong> with what the app calls a <strong>RealMoji<\/strong>, that is, a selfie in real time.<\/li>\n<li>Of course, to be able to access to Discovery you have to have published your photo before, otherwise, you will not be able to see the images of others.<\/li>\n<\/ul>\n<figure class=\"IframeEmbedWrapper-sc-fgWOvX eREZtK iframe-embed\" data-testid=\"IframeEmbed\" data-event-boundary=\"click\" data-event-click=\"{&quot;pattern&quot;:&quot;IframeEmbed&quot;}\" data-in-view=\"{&quot;pattern&quot;:&quot;IframeEmbed&quot;}\" data-include-experiments=\"true\">\n<div class=\"IframeEmbedContainer-hMQyLy fsUjhS\" data-testid=\"IframeEmbedContainer\"><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/bereal1.png\"><br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-13815\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/bereal1.png\" alt=\"BeReal, qu\u00e9 es y c\u00f3mo funciona\" width=\"989\" height=\"507\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/bereal1.png 989w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/bereal1-300x154.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/bereal1-768x394.png 768w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/a><\/div>\n<div data-testid=\"IframeEmbedContainer\"><\/div>\n<h2 style=\"text-align: left;\" data-testid=\"IframeEmbedContainer\">What makes BeReal unique?<\/h2>\n<p>We remember 2010, when Facebook posts were more real and spontaneous, and this is precisely what generation Z wants, who have decided to leave behind the posturing to which we have gradually become accustomed in typical social networks. With<a href=\"https:\/\/bere.al\/en\">\u00a0BeReal<\/a> we take a break from the &#8220;perfect world&#8221;.<\/p>\n<div class=\"GridItem-bwmuQH fQwjVg grid--item grid-layout__content\">\n<div class=\"BodyWrapper-csjEHZ frRZpH body body__container article__body\" data-journey-hook=\"client-content\" data-testid=\"BodyWrapper\">\n<div class=\"body__inner-container\">\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/Wpvk.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13819 alignleft\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/Wpvk.gif\" alt=\"\" width=\"330\" height=\"400\" \/><\/a><\/p>\n<p>It is likely that precisely allowing us to show ourselves just as we are, <strong>in what could sometimes seem like the worst moments of the day,<\/strong> is what is making this new application gain new users quickly.<\/p>\n<p>A sense of freedom without the need to be pretentious and not trying to impress anyone who is a game changer.<\/p>\n<p>Also, BeReal is ad-free at the moment, which for its mostly female users is part of its success.<\/p>\n<p>Each BeReal member can have a maximum of 500 friends, which is not attractive for a business marketing strategy, keeping it a fun place to be.<\/p>\n<\/div>\n<h2>BeReal: Recommendations for use<\/h2>\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/EOs3.gif\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13834 alignright\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/01\/EOs3.gif\" alt=\"\" width=\"269\" height=\"269\" \/><\/a><\/p>\n<p>Although the application may change over time, for now we give you some recommendations so that your experience is the best when using it:<\/p>\n<\/div>\n<\/div>\n<div class=\"GridItem-bwmuQH jXFfTn grid--item grid-layout__aside\">\n<div class=\"StickyBoxWrapper-etJPVb imHDqI sticky-box\">\n<div class=\"StickyBoxPrimary-fEEpFg hNPbqz sticky-box__primary\">\n<div class=\"Container-inuIHp suLzc\" data-event-boundary=\"click\" data-event-click=\"{&quot;pattern&quot;:&quot;CNEInterludeEmbed&quot;}\" data-in-view=\"{&quot;pattern&quot;:&quot;CNEInterludeEmbed&quot;}\" data-include-experiments=\"true\">\n<ul>\n<li>Create a profile and familiarize yourself with the platform.<\/li>\n<li>Experience the dual camera.<\/li>\n<li>Avoid sharing geolocation on BeReal for security.<\/li>\n<li>Be careful not to reveal anything you don&#8217;t want to show, share sensitive information or invade people&#8217;s privacy.<\/li>\n<\/ul>\n<p><strong>Don&#8217;t leave without first reading:<a href=\"https:\/\/socialpubli.com\/blog\/trends-social-network\/\"> The 7 Social Network trends for 2023\u00a0<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>BeReal, what it is and how the current app works. If you haven&#8217;t downloaded it yet, it&#8217;s time to pay attention. This French social network has arrived as a surprise, being the most downloaded application in the App Store since October 2022, so experts suggest that it will rule social media in 2023. From photos [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697],"tags":[],"class_list":["post-13979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BeReal: What Is It and How Does It Work? | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"BeReal is revolutionizing Gen Z\u2019s online habits. Understand its success and what it means for brands trying to stay authentic via SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/bereal-what-is-it-and-how-does-it-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BeReal: What Is It and How Does It Work? | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"BeReal is revolutionizing Gen Z\u2019s online habits. 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