{"id":1467,"date":"2015-11-25T10:53:07","date_gmt":"2015-11-25T08:53:07","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=1467"},"modified":"2025-06-20T11:16:28","modified_gmt":"2025-06-20T09:16:28","slug":"word-mouth-marketing-important-social-network","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/","title":{"rendered":"Word-of-mouth marketing, the most important social network"},"content":{"rendered":"<div><\/div>\n<p>The oldest advertising strategy known to mankind is\u00a0<strong>word-of-mouth<\/strong>, and it has always been the most efficient way to attract new customers.<\/p>\n<p>Why is it so? Very simple:\u00a0<strong>the recommendation of a person that is close to you makes you feel reassured<\/strong>, it gives the product a different perspective and we do not risk trying it and feeling disappointed, because someone we trust in has told us that the product is worth it.<\/p>\n<p>This is as natural as necessary for brands, which always bear this in mind. In line with the different planned marketing strategies, marketing through recommendation has\u00a0also evolved.<\/p>\n<p>This is where <strong>WOMM<\/strong> (Word of Mouth Marketing) comes from. Its efficiency has been tried, and brands should focus on this strategy, especially if <a href=\"http:\/\/www.forbes.com\/sites\/kimberlywhitler\/2014\/07\/17\/why-word-of-mouth-marketing-is-the-most-important-social-media\/#1ceb6a707a77\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> magazine recognises it as the most important social network. Now there&#8217;s no excuse to say no.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1029 size-large\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-1024x682.jpg\" alt=\"Marketing boca a boca\" width=\"1024\" height=\"682\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-1024x682.jpg 1024w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-200x133.jpg 200w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-300x200.jpg 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-860x573.jpg 860w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-680x453.jpg 680w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-400x267.jpg 400w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701-50x33.jpg 50w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto24469701.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Advantages<\/h2>\n<p><strong>Reliable and efficient<\/strong>\u00a0from the start. Word-of-mouth is based on consumers&#8217; trust, so when a friend or relative recommends a product, it becomes 100% reliable.<\/p>\n<p><strong>Create a positive brand image<\/strong>. One of the main goals of brands is that their users talk nicely about them, so word-of-mouth is the final test for reputation.<\/p>\n<p><strong>The brand or product can go viral<\/strong>\u00a0thanks to word-of-mouth marketing. The more people talks about it, the better for the brand.<\/p>\n<p><strong>It is cheap.\u00a0<\/strong>It is not necessary\u00a0to spend all the budget in word-of-mouth marketing. You have to make a product that the clients like and which makes them go through a positive experience.<\/p>\n<p>To sum up: if you learn about what others have tried you can ensure yourself success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The oldest advertising strategy known to mankind is\u00a0word-of-mouth, and it has always been the most efficient way to attract new customers. Why is it so? Very simple:\u00a0the recommendation of a person that is close to you makes you feel reassured, it gives the product a different perspective and we do not risk trying it and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163,340],"tags":[147,789],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-social-networks-campaigns","tag-internet-en","tag-redes-sociales-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Word-of-Mouth Marketing: Strongest Social Network | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Word-of-mouth remains powerful. Learn how modern brands still use this ancient strategy to build trust and loyalty on SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Word-of-Mouth Marketing: Strongest Social Network | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Word-of-mouth remains powerful. Learn how modern brands still use this ancient strategy to build trust and loyalty on SocialPubli Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-25T08:53:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T09:16:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"Word-of-mouth marketing, the most important social network\",\"datePublished\":\"2015-11-25T08:53:07+00:00\",\"dateModified\":\"2025-06-20T09:16:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/\"},\"wordCount\":277,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg\",\"keywords\":[\"Internet\",\"Redes Sociales\"],\"articleSection\":[\"Marketing strategies\",\"Social Networks Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/\",\"name\":\"Word-of-Mouth Marketing: Strongest Social Network | SocialPubli Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg\",\"datePublished\":\"2015-11-25T08:53:07+00:00\",\"dateModified\":\"2025-06-20T09:16:28+00:00\",\"description\":\"Word-of-mouth remains powerful. Learn how modern brands still use this ancient strategy to build trust and loyalty on SocialPubli Blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/socialpubli.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Word-of-mouth marketing, the most important social network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"name\":\"Social Publi Blog\",\"description\":\"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.\",\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialpubli.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\",\"name\":\"SocialPubli\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"width\":284,\"height\":53,\"caption\":\"SocialPubli\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\",\"name\":\"Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n\"},\"url\":\"https:\/\/socialpubli.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Word-of-Mouth Marketing: Strongest Social Network | SocialPubli Blog","description":"Word-of-mouth remains powerful. Learn how modern brands still use this ancient strategy to build trust and loyalty on SocialPubli Blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/","og_locale":"en_US","og_type":"article","og_title":"Word-of-Mouth Marketing: Strongest Social Network | SocialPubli Blog","og_description":"Word-of-mouth remains powerful. Learn how modern brands still use this ancient strategy to build trust and loyalty on SocialPubli Blog.","og_url":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/","og_site_name":"Social Publi Blog","article_published_time":"2015-11-25T08:53:07+00:00","article_modified_time":"2025-06-20T09:16:28+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redacci\u00f3n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#article","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63"},"headline":"Word-of-mouth marketing, the most important social network","datePublished":"2015-11-25T08:53:07+00:00","dateModified":"2025-06-20T09:16:28+00:00","mainEntityOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/"},"wordCount":277,"publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg","keywords":["Internet","Redes Sociales"],"articleSection":["Marketing strategies","Social Networks Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/","url":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/","name":"Word-of-Mouth Marketing: Strongest Social Network | SocialPubli Blog","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg","datePublished":"2015-11-25T08:53:07+00:00","dateModified":"2025-06-20T09:16:28+00:00","description":"Word-of-mouth remains powerful. Learn how modern brands still use this ancient strategy to build trust and loyalty on SocialPubli Blog.","breadcrumb":{"@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#primaryimage","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/canstockphoto7212099.jpg","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/socialpubli.com\/blog\/word-mouth-marketing-important-social-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/socialpubli.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Word-of-mouth marketing, the most important social network"}]},{"@type":"WebSite","@id":"https:\/\/socialpubli.com\/blog\/#website","url":"https:\/\/socialpubli.com\/blog\/","name":"Social Publi Blog","description":"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.","publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialpubli.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/socialpubli.com\/blog\/#organization","name":"SocialPubli","url":"https:\/\/socialpubli.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","width":284,"height":53,"caption":"SocialPubli"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63","name":"Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","caption":"Redacci\u00f3n"},"url":"https:\/\/socialpubli.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/1467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/comments?post=1467"}],"version-history":[{"count":4,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/1467\/revisions"}],"predecessor-version":[{"id":27069,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/1467\/revisions\/27069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media\/4177"}],"wp:attachment":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media?parent=1467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/categories?post=1467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/tags?post=1467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}