{"id":1487,"date":"2015-11-18T12:47:35","date_gmt":"2015-11-18T10:47:35","guid":{"rendered":"https:\/\/socialpubli.com\/news\/en\/?p=1487"},"modified":"2025-04-22T10:08:13","modified_gmt":"2025-04-22T08:08:13","slug":"colours-and-their-meaning-on-social-media","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/","title":{"rendered":"Colours and their meaning on social media"},"content":{"rendered":"<p>Colours have meanings, we all know this. Depending on it they cause different reactions, and this is something brands make use of as they integrate colours on their strategies: they transmit an image, a personality and a message. In social networks especially,\u00a0<strong>colours are an efficient tool to reach users, arouse feelings and make them go emotional<\/strong>.\u00a0What are social media brands trying to transmit with their colours, logo and image? How does it affect branding? Today we reveal the truth about colours and their meaning on social media.<\/p>\n<p>To explain it we share with you this interesting infography from the blog\u00a0<a href=\"https:\/\/apasionadadelasredessociales.wordpress.com\/\" target=\"_blank\" rel=\"noopener\">Apasionada de las Redes Sociales<\/a>\u00a0(in Spanish). It is an amusing analysis of the different social networks and the meaning of the colours they use in their logos, enjoy it!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1000 aligncenter\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/Colores-en-Social-Media-infograf%C3%ADa.png\" alt=\"Colores en Social Media infograf\u00eda\" width=\"535\" height=\"672\" \/><\/p>\n<p><strong>Red<\/strong>: it represents attention, energy, vitality and speed. Now you understand why Pinterest has a red logo, are we not right?<\/p>\n<p><strong>Blue<\/strong>: it transmits safety, reliability, confidence and transparency. This is why most social networks are bluish! Facebook, Twitter, LinkedIn, Tuenti\u2026<\/p>\n<p><strong>Orange<\/strong>: modern, inocent, innovative and especially\u00a0HAPPY AND FUNNY. Social networks are for joy ?.<\/p>\n<p><strong>Green<\/strong>: symbolizes the natural, hope, coolness and relaxation. Is there anything more natural than Whatsapp?<\/p>\n<p><strong>Yellow<\/strong>: it represents optimism and joy. People also say that it stimulates creativity and compassion. Yellow features the logos of Google+ and\u00a0Instagram, but it is not very characteristic of any social network given its bright tonality.<\/p>\n<p><strong>Brown<\/strong>: for durability and stability. It is associated especially with Instagram. Moments you capture forever!<\/p>\n<p><strong>Pink<\/strong>: romantic, tender, nice and soft. Flickr has it on its image, although it is not predominant. We all have a romantic picture. Or not?<\/p>\n<p><strong>Purple<\/strong>: it represents luxury, mystery, reality and sensuality. What can be more mysterious than the random check ins on Foursquare?<\/p>\n<p><strong>White<\/strong>: purity, cleanness, peace and innocence. It is hard to see, so it is always used in combination with other colours. Almost all networks use it\u2026 Go have a look!<\/p>\n<p><strong>Black<\/strong>: elegant, sophisticated, simple and sober. Just like with white, it does not work very well on its own: it is too dark and serious. MySpace tried it, but we can see that it did not work very well.<\/p>\n<p>Now you know, add colour to life ?. Do it wisely, but do it the way you like!<\/p>\n<p>Visit our <a href=\"https:\/\/socialpubli.com\/influencers-agency\">influencer marketing agency in New York<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colours have meanings, we all know this. Depending on it they cause different reactions, and this is something brands make use of as they integrate colours on their strategies: they transmit an image, a personality and a message. In social networks especially,\u00a0colours are an efficient tool to reach users, arouse feelings and make them go [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697,161],"tags":[],"class_list":["post-1487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales-2","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colors and Their Meaning on Social Media | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Colors influence emotion and branding. Learn how brands use color psychology to drive engagement in campaigns on SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colors and Their Meaning on Social Media | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Colors influence emotion and branding. Learn how brands use color psychology to drive engagement in campaigns on SocialPubli Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-18T10:47:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T08:08:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/Colores-en-social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"Colours and their meaning on social media\",\"datePublished\":\"2015-11-18T10:47:35+00:00\",\"dateModified\":\"2025-04-22T08:08:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/\"},\"wordCount\":400,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/Colores-en-social-media.jpg\",\"articleSection\":[\"Redes Sociales\",\"Social Networks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/\",\"name\":\"Colors and Their Meaning on Social Media | SocialPubli Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/colours-and-their-meaning-on-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2015\/11\/Colores-en-social-media.jpg\",\"datePublished\":\"2015-11-18T10:47:35+00:00\",\"dateModified\":\"2025-04-22T08:08:13+00:00\",\"description\":\"Colors influence emotion and branding. 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