{"id":16298,"date":"2023-05-26T13:25:17","date_gmt":"2023-05-26T11:25:17","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/geomarketing\/"},"modified":"2023-09-20T11:19:44","modified_gmt":"2023-09-20T09:19:44","slug":"geomarketing","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/geomarketing\/","title":{"rendered":"What is geomarketing, what types exist, and what are its advantages?"},"content":{"rendered":"<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>One of the marketing techniques that has gained great importance in recent years is <strong>geomarketing.<\/strong> This strategy maximizes the efficiency and effectiveness of advertising and marketing campaigns targeted to specific locations.<\/p>\n<p>In this article, we will explain <strong>what geomarketing is, how it is currently used, its advantages, and its most commonly used tools.<\/strong> We will also discuss how it can help businesses identify new market opportunities and establish new points of sale.<\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&#x1f449; This may interest you: <\/span><\/span><a title=\"7 estad\u00edsticas clave sobre Marketing de Influencers\" href=\"https:\/\/socialpubli.com\/es\/blog\/estadisticas-marketing-influencers\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">7 statistics about influencer marketing<\/span><\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h1>What is geomarketing?<\/h1>\n<p><strong>Geomarketing is a marketing strategy that combines geographic information with data analysis technique to identify consumer behavior and preferences.<\/strong> This allows companies to make an in-depth analysis of customer consumption habits and adapt their marketing strategy to the needs of each geographical area.<\/p>\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/IndiesconLara_geomarketing_095cce87-8f23-4232-87ff-585485d9ba7f-1024x591.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15877\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/IndiesconLara_geomarketing_095cce87-8f23-4232-87ff-585485d9ba7f-1024x591.png\" alt=\"\" width=\"695\" height=\"401\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/IndiesconLara_geomarketing_095cce87-8f23-4232-87ff-585485d9ba7f-1024x591.png 1024w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/IndiesconLara_geomarketing_095cce87-8f23-4232-87ff-585485d9ba7f-300x173.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/IndiesconLara_geomarketing_095cce87-8f23-4232-87ff-585485d9ba7f-768x443.png 768w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/IndiesconLara_geomarketing_095cce87-8f23-4232-87ff-585485d9ba7f-1536x886.png 1536w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/IndiesconLara_geomarketing_095cce87-8f23-4232-87ff-585485d9ba7f.png 1664w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/a><\/p>\n<p>In addition, the use of geomarketing has become increasingly important, as the increasing amount of data available in the digital age allows for greater precision in customer segmentation.<\/p>\n<p>On the other hand, the goal of geomarketing is to maximize the efficiency and effectiveness of advertising and marketing campaigns in general. The geographical location of customers and the characteristics of the places where they are located can be very important to understand their consumption preferences. Therefore, it is a technique aimed at designing the appropriate marketing strategy.<\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Types of geomarketing<\/span><\/span><\/h2>\n<p>There are several types of geomarketing, each of them focused on a specific objective and dependent on a different measure:<\/p>\n<ul>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Regional geomarketing:<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> Nearby countries and with similar market characteristics. The analysis can also be simplified in supranational regions. Examples would be Central Europe, Asia, Latin America&#8230;<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Geomarketing of countries or cities<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">: States or population centers such as cities, towns, autonomous communities, provinces, municipalities&#8230;<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Local or microlocal geomarketing<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">: Precise data of specific areas such as streets and neighborhoods. For example, this information can be accessed through the zip code.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Most used tools in geomarketing<\/span><\/span><\/h2>\n<p>There are several geomarketing tools that are very useful for companies when implementing this strategy:<\/p>\n<ul>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Geographic Information System (GIS)<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : Computer programs that allow the visualization and analysis of geographic data.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>Interactive maps: <\/b><\/span><\/span><\/span>Useful tools for businesses that allow you to create custom maps and add customer information.<\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Data analytics<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> : Tools that collect data, process and analyze it to segment the audience. For example,<\/span><span style=\"vertical-align: inherit;\">\u00a0<\/span><\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Google Analytics<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">. At<\/span><span style=\"vertical-align: inherit;\">\u00a0<\/span><\/span><a href=\"https:\/\/socialpubli.com\/es\/blog\/socialpubli-analyzer\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SocialPubli utilizamos Analyzer, <\/span><\/span><\/a>which allows us to analyze various data that includes location and others such as age, gender and interests.<\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Geolocation<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">: GPS technology offers companies the opportunity to know the location of their customers.<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Social Networks<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">: Users of digital platforms indicate their geographical profiles.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Geomarketing&#8217;s advantages<\/span><\/span><\/h2>\n<p>Among the advantages offered by geomarketing we find the following:<\/p>\n<ul>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Market knowledge<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">:<\/span><\/span><\/span>Companies obtained accurate and detailed information on consumer characteristics, competition, and market trends. This also makes it easier to identify business opportunities. For example, to position physical points of sale based on the location of the clients.<\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Improved decision making<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">: <\/span><\/span><\/span>Geomarketing provides valuable information that helps companies make more informed decisions.<\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><b>Increases marketing effectiveness <\/b><\/span><\/span><\/span>by segmenting customers and adapting marketing strategies to the particularities of each market. For example, to send advertising to online users in geographic locations close to the business.<\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Costs are reduced<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> and return on investment is improved.<\/span><\/span><\/li>\n<li><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Improves customer loyalty<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">, and their satisfaction increases when they feel their needs and preferences are met.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Complement geomarketing with Influencer marketing<\/span><\/span><\/h2>\n<p><strong>Geomarketing and Influencer Marketing<\/strong> are two techniques that can complement each other very well in a comprehensive strategy. Geomarketing uses geographic information to understand consumer preferences and behaviors, while influencer marketing focuses on using prominent people to promote products or services to a specific audience.<\/p>\n<p>&nbsp;<\/p>\n<p>First of all, the use of influencers in geomarketing can be very effective, since they can help promote products or services in a specific geographical area through their social networks or blogs. For example, a local influencer can help a business reach its target audience in a specific geographic area.<\/p>\n<p>Second, influencers can be especially useful for promoting products or services in geographic areas where the company does not have a physical presence.<\/p>\n<p><a href=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/influencer_gif.gif\"><img decoding=\"async\" class=\"aligncenter wp-image-15873\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/04\/influencer_gif.gif\" alt=\"\" width=\"652\" height=\"339\" \/><\/a><\/p>\n<p>Third and finally, influencers can help businesses make a more authentic connection with their audience. Consumers are generally more attracted to a product or service if it is promoted by someone they trust and who lives in the same region.<\/p>\n<p>It is important to note that the right influencers for a marketing campaign can vary by geographic area. Therefore, it is essential to carry out a detailed analysis of geographic information to identify the most relevant influencers in each area.<\/p>\n<p>In conclusion, geomarketing is a very useful marketing technique to adapt the company&#8217;s strategy to the needs of each geographical area and maximize the efficiency of advertising and marketing campaigns. Its use is constantly growing and is expected to continue to evolve in the coming years.<\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&#x1f449; We recommend you to read: <\/span><\/span><a title=\"M\u00e1rcate un mano a mano ideal con influencers este verano\" href=\"https:\/\/socialpubli.com\/es\/blog\/trabajar-con-influencers-verano\/\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Use influencers this summer!<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the marketing techniques that has gained great importance in recent years is geomarketing. This strategy maximizes the efficiency and effectiveness of advertising and marketing campaigns targeted to specific locations. In this article, we will explain what geomarketing is, how it is currently used, its advantages, and its most commonly used tools. We will [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697,340],"tags":[],"class_list":["post-16298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales-2","category-social-networks-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Geomarketing? | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"Discover what Geomarketing is, why it is important and what types exist. In the next post we tell you everything in detail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/geomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Geomarketing? | Social Publi Blog\" \/>\n<meta property=\"og:description\" content=\"Discover what Geomarketing is, why it is important and what types exist. In the next post we tell you everything in detail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/geomarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-26T11:25:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T09:19:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1067\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Contenidos SocialPubli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contenidos SocialPubli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/\"},\"author\":{\"name\":\"Contenidos SocialPubli\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/3503a1e36cdf7ae10de5ed9cd93e58a6\"},\"headline\":\"What is geomarketing, what types exist, and what are its advantages?\",\"datePublished\":\"2023-05-26T11:25:17+00:00\",\"dateModified\":\"2023-09-20T09:19:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/\"},\"wordCount\":816,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png\",\"articleSection\":[\"Redes Sociales\",\"Social Networks Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/\",\"name\":\"What is Geomarketing? | Social Publi Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png\",\"datePublished\":\"2023-05-26T11:25:17+00:00\",\"dateModified\":\"2023-09-20T09:19:44+00:00\",\"description\":\"Discover what Geomarketing is, why it is important and what types exist. In the next post we tell you everything in detail.\",\"breadcrumb\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialpubli.com\/blog\/geomarketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png\",\"width\":1067,\"height\":556},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialpubli.com\/blog\/geomarketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/socialpubli.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is geomarketing, what types exist, and what are its advantages?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"name\":\"Social Publi Blog\",\"description\":\"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.\",\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialpubli.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\",\"name\":\"SocialPubli\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"width\":284,\"height\":53,\"caption\":\"SocialPubli\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/3503a1e36cdf7ae10de5ed9cd93e58a6\",\"name\":\"Contenidos SocialPubli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6500bcb0c09a6cc2eb3046eb2a3105074865958285edf4dd34a48718c081c4a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6500bcb0c09a6cc2eb3046eb2a3105074865958285edf4dd34a48718c081c4a4?s=96&d=mm&r=g\",\"caption\":\"Contenidos SocialPubli\"},\"url\":\"https:\/\/socialpubli.com\/blog\/author\/contenidos\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Geomarketing? | Social Publi Blog","description":"Discover what Geomarketing is, why it is important and what types exist. In the next post we tell you everything in detail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialpubli.com\/blog\/geomarketing\/","og_locale":"en_US","og_type":"article","og_title":"What is Geomarketing? | Social Publi Blog","og_description":"Discover what Geomarketing is, why it is important and what types exist. In the next post we tell you everything in detail.","og_url":"https:\/\/socialpubli.com\/blog\/geomarketing\/","og_site_name":"Social Publi Blog","article_published_time":"2023-05-26T11:25:17+00:00","article_modified_time":"2023-09-20T09:19:44+00:00","og_image":[{"width":1067,"height":556,"url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png","type":"image\/png"}],"author":"Contenidos SocialPubli","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Contenidos SocialPubli","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/#article","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/"},"author":{"name":"Contenidos SocialPubli","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/3503a1e36cdf7ae10de5ed9cd93e58a6"},"headline":"What is geomarketing, what types exist, and what are its advantages?","datePublished":"2023-05-26T11:25:17+00:00","dateModified":"2023-09-20T09:19:44+00:00","mainEntityOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/"},"wordCount":816,"publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png","articleSection":["Redes Sociales","Social Networks Campaigns"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/","url":"https:\/\/socialpubli.com\/blog\/geomarketing\/","name":"What is Geomarketing? | Social Publi Blog","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png","datePublished":"2023-05-26T11:25:17+00:00","dateModified":"2023-09-20T09:19:44+00:00","description":"Discover what Geomarketing is, why it is important and what types exist. In the next post we tell you everything in detail.","breadcrumb":{"@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialpubli.com\/blog\/geomarketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/#primaryimage","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2023\/05\/EN_Geomarketing.png","width":1067,"height":556},{"@type":"BreadcrumbList","@id":"https:\/\/socialpubli.com\/blog\/geomarketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/socialpubli.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is geomarketing, what types exist, and what are its advantages?"}]},{"@type":"WebSite","@id":"https:\/\/socialpubli.com\/blog\/#website","url":"https:\/\/socialpubli.com\/blog\/","name":"Social Publi Blog","description":"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.","publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialpubli.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/socialpubli.com\/blog\/#organization","name":"SocialPubli","url":"https:\/\/socialpubli.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","width":284,"height":53,"caption":"SocialPubli"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/3503a1e36cdf7ae10de5ed9cd93e58a6","name":"Contenidos SocialPubli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6500bcb0c09a6cc2eb3046eb2a3105074865958285edf4dd34a48718c081c4a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6500bcb0c09a6cc2eb3046eb2a3105074865958285edf4dd34a48718c081c4a4?s=96&d=mm&r=g","caption":"Contenidos SocialPubli"},"url":"https:\/\/socialpubli.com\/blog\/author\/contenidos\/"}]}},"_links":{"self":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/16298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/comments?post=16298"}],"version-history":[{"count":3,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/16298\/revisions"}],"predecessor-version":[{"id":16299,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/16298\/revisions\/16299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media\/16306"}],"wp:attachment":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media?parent=16298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/categories?post=16298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/tags?post=16298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}