{"id":2377,"date":"2017-01-11T09:31:05","date_gmt":"2017-01-11T07:31:05","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2377\/"},"modified":"2018-09-21T13:17:07","modified_gmt":"2018-09-21T11:17:07","slug":"5-bets-social-networks-2017","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/5-bets-social-networks-2017\/","title":{"rendered":"5 BETS ON SOCIAL NETWORKS FOR 2017"},"content":{"rendered":"<p>As we have seen, social networks never stop evolving.\u00a0 In 2016, they went through various phases and we saw the introduction of a number of changes.<\/p>\n<p>But, what will they offer us this year?<\/p>\n<h2><strong>Content with an Expiration Date<\/strong><\/h2>\n<p>A few years ago, Snapchat started the boom of sending photos and texts which disappear within a few seconds. Now, more and more social networks are betting on this format.<\/p>\n<p>If in 2016 Instagram threw itself into this with their Instagram Stories, following the lead of Snapchat, <strong>will another social network join the trend this year<\/strong>?<\/p>\n<p>Brands are increasing their bets on this format to launch their campaigns using these networks.<\/p>\n<h2><strong>Mobile-Friendly Content <\/strong><\/h2>\n<p>We spend most of our time with our smartphone in our hand, so <strong>mobile-friendly versions and optimized apps are the order of the day<\/strong>. Social networks are increasingly betting on versions adapted to mobile where users can easily find the content they are looking for.<\/p>\n<p>Content adapted for mobile will also be a fundamental ranking point for <strong>Google<\/strong>, which is working on an index which will take into account the optimization of pages for mobile.<\/p>\n<h2><strong>More Personalization<\/strong><\/h2>\n<p>Social networks are generating ever more money with ads.\u00a0\u00a0 Their objective?\u00a0 These ads have to <strong>reach a public which is much more segmented<\/strong> and at exactly the right moment to achieve increased sales.<\/p>\n<p>If what we want is to improve our profile and our sales, then content and interactive campaigns are the keys to attracting the attention of consumers.<\/p>\n<h2><strong>A Bet on Chatbots<\/strong><\/h2>\n<p>Everyone has certainly heard of Siri or Cortana, but in 2017 these voice-activated help systems are not going to be limited to just questioning our phones.<\/p>\n<p>The social networks are preparing new <strong>chatbots so we can interact with social networks using only our voice.<\/strong><\/p>\n<h2><strong>More and More in Real Time<\/strong><\/h2>\n<p>We like to know what is happening in real time and from any location.\u00a0 Live broadcasts are the strong point of social networks.\u00a0 Thanks to these, there is a close interaction with the user.<\/p>\n<p>We know that social networks like YouTube are working on direct streaming, but what new things are the other networks going to offer us?<\/p>\n<p>&nbsp;<\/p>\n<p>We still have over 300 days ahead of us to see what the social networks will surprise us with in 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we have seen, social networks never stop evolving.\u00a0 In 2016, they went through various phases and we saw the introduction of a number of changes. But, what will they offer us this year? Content with an Expiration Date A few years ago, Snapchat started the boom of sending photos and texts which disappear within [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697,161],"tags":[137],"class_list":["post-2377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales-2","category-social-networks","tag-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 BETS ON SOCIAL NETWORKS FOR 2017 | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"As we have seen, social networks never stop evolving.\u00a0 In 2016, they went through various phases and we saw the introduction of a number of changes. 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