What began as a tool for personal use has quickly become an essential strategy for brands and corporations.\u00a0 So much so that job openings have began to appear to professionalize its use.<\/p>\n
We\u2019re talking about social networks, and we can\u2019t remember what it was like to live without them. We use them all the time now, both for work and in our personal lives.<\/p>\n
It\u2019s important to keep them separate when we\u2019re using use them however, so we don\u2019t end up being the protagonists in a major example of putting our foot in our mouth.\u00a0\u00a0 So, pay attention:<\/p>\n
Make Sure You Are on the Correct Social Network<\/strong><\/p>\n If you have professional networks on your device, make sure you know which account you\u2019re connected to when you leave the office.\u00a0 We\u2019ve already seen cases where something was published on a corporate profile, which was really meant for your private profile.\u00a0 This can easily end up going viral, depending on how bad the mistake was.<\/p>\n Tone<\/strong><\/p>\n Don\u2019t forget that when you\u2019re on your professional profile, these publications are not going to your friends. So be careful with the tone that you use and also with the images.\u00a0 It\u2019s always important to know which audience you\u2019re talking to.<\/p>\n \u00a0<\/strong>Who to Follow and Who To Add<\/strong><\/p>\n You should differentiate your preferences on your personal and professional networks.\u00a0 In other words, on your professional profile, don\u2019t follow users who you find interesting if they have nothing in common with your brand\u2019s sector.<\/p>\n Be Careful With \u201cLikes\u201d<\/strong><\/p>\n Just as in the previous recommendation, don\u2019t forget that you are using your company\u2019s profile when you hit \u201clike\u201d, or when you comment on something which someone else published.\u00a0 And, of course, the same is true in the case of retweeting and\/or sharing.<\/p>\n It is important to keep in mind that friends and followers can see your reactions to other publications.<\/p>\n Registering in Apps<\/strong><\/p>\n Today you can register on pages and applications using your social media accounts.\u00a0 Pay attention to which social network you are connected to when you register.\u00a0 You don\u2019t want to use your company\u2019s Twitter account to open an account in applications of a personal nature, such as apps for contacts, for example.<\/p>\n These are just a few small tips so that you don\u2019t lose control over what you publish and where you do it.\u00a0 Nobody can escape the power of social media. And no matter how much you erase, you never know who might be watching.\u00a0 And in these cases, what happens on social media, stays on the internet.<\/p>\n","protected":false},"excerpt":{"rendered":" What began as a tool for personal use has quickly become an essential strategy for brands and corporations.\u00a0 So much so that job openings have began to appear to professionalize its use. We\u2019re talking about social networks, and we can\u2019t remember what it was like to live without them. We use them all the time […]<\/p>\n","protected":false},"author":2,"featured_media":2399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[141,142,158,137],"class_list":["post-2414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-networks","tag-marketing-en","tag-marketing-online-en","tag-online-marketing","tag-social-networks"],"yoast_head":"\n