When content goes viral, it creates a phenomenon with tremendous impact.\u00a0 The content propagates by itself on social media and this means it reaches a much larger number of people.\u00a0 The key is to create quality content which attracts the user\u2019s attention and which leads to their interaction with the content.<\/p>\n
When this happens, it is a triumph for the brand,- \u00a0the message is carried much further because everyone is talking about it.<\/p>\n
There are several essential factors which help create this phenomenon.\u00a0 It is important to keep these in mind and apply them to the brand\u2019s strategy.<\/p>\n
A picture is worth more than a thousand words.\u00a0 When we publish content using only text, it doesn\u2019t attract our attention as much as when it is accompanied by an image or a video.\u00a0 On social networks, information is being updated every second, publishing content from other users.\u00a0 By using an image, we can awaken the user\u2019s curiosity and this invites them to take an interest in our message.<\/p>\n
You should begin with the reader, by being nearby and being real.\u00a0\u00a0 If the user feels he can identify with the content, this adds value.\u00a0 It contributes to the user interacting with the content and bringing his own point of view or experience to the discussion.\u00a0 Another important factor is that the content must be current, in addition to being nearby, fresh and having quality.<\/p>\n
Creating content which directly invites people to participate is a great hook.\u00a0 Ask a question, talk about an experience, ask directly for their opinion on a topic.\u00a0 These are ways of generating \u00a0engagement because the user will want to be part of this.<\/p>\n
Taking advantage of live video adds value in going viral.\u00a0 Sharing an event or happening attracts interested users and quickly makes the content more dynamic.<\/p>\n
Timing of your publication is very important.\u00a0 Each community has its own public.\u00a0 It is the job of the community manager to say up to date on what are the best times to share content, studying when during the day the most engagement is generated and when they can capture the most number of users.<\/p>\n
We can also use influencers.\u00a0 And motivate the employees of the company and related users of the brand to make the content more dynamic.\u00a0 The more number of interactions, the better for the brand and its visualization.<\/p>\n","protected":false},"excerpt":{"rendered":"
When content goes viral, it creates a phenomenon with tremendous impact.\u00a0 The content propagates by itself on social media and this means it reaches a much larger number of people.\u00a0 The key is to create quality content which attracts the user\u2019s attention and which leads to their interaction with the content. When this happens, it […]<\/p>\n","protected":false},"author":2,"featured_media":4334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[552,697,2],"tags":[220,151,141,158,789,616],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microinfluencers-influencers-2","category-redes-sociales-2","category-uncategorized","tag-content","tag-marca-en","tag-marketing-en","tag-online-marketing","tag-redes-sociales-2","tag-viral-2"],"yoast_head":"\n