{"id":2663,"date":"2017-09-22T15:28:22","date_gmt":"2017-09-22T13:28:22","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2663"},"modified":"2025-04-22T10:07:08","modified_gmt":"2025-04-22T08:07:08","slug":"collaborative-intelligence-future","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/collaborative-intelligence-future\/","title":{"rendered":"Collaborative Intelligence and the Future"},"content":{"rendered":"

Collaborative intelligence developed in the digital environment, without any physical limitations and giving everyone a voice. \u00a0Users act autonomously, contributing their ideas and individual experiences in order to create something or solve a problem.<\/span><\/p>\n

Wikipedia was the start of this, although with certain differences. \u00a0In their case, it could be called collective intelligence because although the results are the fruit of the sum of individual minds, the users are not particularly involved and don\u2019t interact with each other.<\/span><\/p>\n

It\u2019s a perfect example of when we each bring our own little grain of sand, no matter how small, great things can happen. \u00a0As Pablo Freire said, \u201cnobody knows everything, but we all know something\u201d. <\/span><\/p>\n

The \u201cmagic\u201d of the internet arises from seeing the results of this exchange and union of knowledge among users. \u00a0It\u2019s true that they may not all be that important, like memes, but we have to admit they are entertaining.<\/span><\/p>\n

 <\/p>\n

Examples of Collaborative Intelligence<\/b><\/h2>\n

\"MicroInfluencers\"<\/p>\n

The application Waze exploits the concept of collaborative intelligence. \u00a0It is a collaborative GPS based on traffic information supplied by users. \u00a0The users share information in the cloud about traffic jams, accidents, ice on the road.\u2026. \u00a0\u00a0\u00a0And Waze learns from your trips, so that it can advise you about the best route to take in real time.<\/span><\/p>\n

It\u2019s on platforms of this type where another concept comes in: \u00a0the collaborative economy. \u00a0In this case, we get in contact other individual users in search of products and services. \u00a0EBay began this trend and now it\u2019s become part of other platforms like AirBNB, Wallapop, BlaBlaCar or Uber. \u00a0You get the idea, right?<\/span><\/p>\n

Even TripAdvisor is based on this. In an era of advertising everywhere, we no longer know who to trust. \u00a0Therefore, the opinions of other users and the people around us have a significant influence in our decisions. \u00a0The same thing happens with microinfluencers. \u00a0They don\u2019t have as many followers as Shakira or Antonio Banderas, but their level of interaction and credibility is very high. \u00a0Add these levels together and you can find yourself with a campaign which is very successful.<\/span><\/p>\n

But be careful, because we can also get this wrong and it can end up being Collaborative Stupidity. \u00a0This is what happened with Reddit in 2013, with the attack during the Boston Marathon. \u00a0The police asked for photographs of the race before the attack in order to gather evidence and Reddit jumped in to help. \u00a0The problem is that their users analyzed the content and incorrectly identified the suspects. \u00a0These rushed conclusions ended up in the news and blamed innocent people. \u00a0We are stronger together, but be careful. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Collaborative intelligence developed in the digital environment, without any physical limitations and giving everyone a voice. \u00a0Users act autonomously, contributing their ideas and individual experiences in order to create something or solve a problem. Wikipedia was the start of this, although with certain differences. \u00a0In their case, it could be called collective intelligence because although […]<\/p>\n","protected":false},"author":2,"featured_media":4379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[697,191],"tags":[147],"class_list":["post-2663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales-2","category-social-media-news","tag-internet-en"],"yoast_head":"\nCollaborative Intelligence and the Future | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Digital collaborative intelligence gives voice to users and empowers participation without borders. 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