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Influencer marketing is essential for brands.\u00a0 It\u2019s a strategy by which brands become known using influencers:\u00a0 people who are able to persuade their followers and increase brand awareness though their posts on social media or blogs.\u00a0 In some ways they are the link between the brand and its target audience.<\/p>\n
But we believe that an influencer marketing strategy goes even further\u00a0\u00a0 And that\u2019s why we too have gone beyond this.\u00a0 With the advent of \u00a0SocialPubli.com, the micro-influencers have arrived.\u00a0 \u00a0This is a generation of Twitterers, bloggers, Instagrammers, YouTubers,– \u00a0people who have communities of fewer than 5,000 followers on social media who share their same uncertainties and passions on their social networks.\u00a0 They reach a more specific and segmented public.\u00a0 In other words, they are regular people, people who are not famous and don\u2019t have legions of fans.\u00a0 It\u2019s our friends who we trust, who we think of as \u201cif he\/she believes it, then why not?\u201d.\u00a0 But before we go deeper into the revolution which SocialPubi.com proposes, let\u2019s begin at the beginning.<\/p>\n
When did the first influencers appear?<\/strong><\/p>\n Influencers have existed since the beginning of time, and now is the time to take advantage of this.\u00a0 A clear example of an influencer was Isadora Duncan,- the American dancer who reinvented modern dance and became the first \u201cit-girl\u201d, \u00a0whose Greek style became a trend setter.<\/p>\n There were many public personalities who became models to be imitated and who continue to influence us even today.\u00a0 We are talking about John Lennon, Albert Einstein, Marilyn Monroe or Frida Kahlo, among so many others.\u00a0 Even though there was no social media in their times, their ideas and thoughts were, and still are, acclaimed by millions of followers around the word. And in some cases, even their very image has been transformed into an icon.\u00a0 (Who hasn\u2019t seen t-shirts and posters of Einstein sticking his tongue out?)\u00a0 Any one of them, if they were alive today, would certainly have millions of followers and brands would be lining up to include them in their influencer marketing strategy.<\/p>\n <\/p>\n There are three types of influential people within social media advertising.<\/p>\n In first place are the celebrities, who influence simply by being famous and who have the ability to attract the attention of the general public as well as the news media.\u00a0 Cristiano Ronaldo, Rafael Nadal, or Carmen Lomana charge astronomical fees for advertising on their social networks.<\/p>\n After them, comes the influences or opinion leaders who have a strong presence on social media and who can generate reactions and changes of opinion among their followers.\u00a0 This is fundamental and brands keep this in mind for their marketing plans.<\/p>\n And to reach into every last corner, there are the micro influencers,- the latest category of marketing influencers and the ones who SocialPubli.com has used to reach an audience of more than 500 million people.<\/p>\n The differentiating value among these three types resides in the level of trust.\u00a0 As was confirmed by the Nielsen study \u2013 Global Trust in Adverting, 83% of consumers trust completely or partially the recommendations of friends or family.\u00a0 We understand from this study why the use of micro influencers to advertise on social media is so effective.<\/p>\n Additionally, the Mintel study in 2015 on lifestyles reveals that 7 out of 10 people in the United States seek out the opinions of others before making a buying decision, and 72% rely on their contacts on social media.<\/p>\n But this isn\u2019t all.\u00a0 Influencer Marketing is beneficial for both parties:\u00a0 while the influencers earn money on their social networks, the brands win with the audience reach and the repercussion that they generate when they post their messages.<\/p>\n And they solve some of the current problems with digital marketing, such as ad-blockers.\u00a0\u00a0 While a banner ad on a website might not be seen because of these programs, what an influencer says on their social media channel will be seen by their followers, whether they have an ad-blocker or not.<\/p>\n Why is it so important to advertise on social media?<\/strong><\/p>\n Ads on social media are posts which are shared in real time and whose audience reach is also achieved in real time.\u00a0 It arrives in a way that is natural, reaching an already segmented public (interested in fashion, movies, video games, music\u2026).\u00a0 The messages arrive via the influencers and the micro influencers who serve as spokespersons for the brand and who impact a public that is already receptive to their messages:\u00a0 their fans.<\/p>\n But how are influencers useful on social media?\u00a0 Facebook is the main channel to search for product information, prior to making a purchase, followed by YouTube and Twitter. On Instagram, consumers satisfy their appetite for information by seeing, with their own eyes, the product or service which interests them.\u00a0 And, don\u2019t forget that between 16% and 24% of users follow brands on social media, commenting on their purchases and participating in contests.<\/p>\n But there\u2019s still more.<\/p>\n \u00a0<\/strong>Advantages of working with micro influencers<\/strong><\/p>\n Influencer Marketing is necessary for a brand to soar above the rest and become known by consumers.\u00a0 The power of micro influencers offers a series of advantages for the company\u2019s strategy by bringing a value which is different from the rest:<\/p>\n They bring greater trust to the brand, more engagement, greater reach and a major return on their investment.<\/p>\n \u00a0<\/strong>But how to find these micro influencers?<\/strong><\/p>\n This is very easy.\u00a0 The micro influencers are waiting for the brands to contact them so they can do their work, but due to the sheer size of social media and the number of users, it\u2019s important to contact them using a specialized platform which also controls the quality of their posts.\u00a0 And this is where SocialPubli.com comes in.\u00a0 It has over 50,000 micro influencers on its platform, in 20 countries, and has surpassed an audience reach of 500 million.<\/p>\n What are you waiting for?\u00a0 Your brand will win with micro influencers and now you know how to make it happen!<\/p>\n","protected":false},"excerpt":{"rendered":" Influencer marketing is essential for brands.\u00a0 It\u2019s a strategy by which brands become known using influencers:\u00a0 people who are able to persuade their followers and increase brand awareness though their posts on social media or blogs.\u00a0 In some ways they are the link between the brand and its target audience. But we believe that […]<\/p>\n","protected":false},"author":2,"featured_media":2872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[553,253],"tags":[164,256,141,142,248,158,137],"class_list":["post-2869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-us","category-articles-about-influencer-marketing","tag-anunciantes-en","tag-influencer-marketing","tag-marketing-en","tag-marketing-online-en","tag-micro-influencers","tag-online-marketing","tag-social-networks"],"yoast_head":"\nThe different kinds of Influencer Marketing<\/strong><\/h1>\n
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