Being a brand that just manufactures products or sells services, and presenting yourself this way to consumers, simply doesn\u2019t work anymore.\u00a0 Today we are used to feeling the essence of a brand, \u00a0being\u00a0\u00a0 engaged, feeling excited, and connecting with the brand.\u00a0\u00a0 \u00a0Branded content seeks to build loyalty from the consumer and they want their content to go viral.<\/p>\n
There are many ads which have inspired us, using branded content.\u00a0\u00a0 They use creative and original ideas, tell real stories and communicate the values of the brand to the consumer, who feels connected to these stories.<\/p>\n
But brands don\u2019t just use ads to do this.\u00a0 They also use social media and blogs.\u00a0 There are important examples of branded content in blogs, like the case of the international coffee chain Starbucks.\u00a0 The Starbucks blog provides a window into the brand,-\u00a0 they use it to talk about their products, their stories, their beginnings, what\u2019s new, and events. \u00a0\u00a0And their blog lets them generate interaction with their readers.\u00a0 It\u2019s a great way of bringing branded content to the consumer.<\/p>\n
And in the multimedia sector, we know of thousands of examples that are familiar to all of us, but maybe we didn\u2019t pay much attention to them until now.<\/p>\n