It\u2019s been several years now since Black Friday arrived in Spain and its popularity just continues to grow.\u00a0 The tradition of Black Friday comes from the U.S. and is held the day after Thanksgiving.\u00a0 Black Friday is the last Friday in November and the day when Christmas shopping officially begins.\u00a0 Brands take advantage Black Friday to launch huge sales on their products.<\/p>\n
During the weeks leading up to the big day, shoppers create their \u201cwish lists\u201d, waiting for Black Friday to arrive.\u00a0 Many brands take advantage of this and begin to offer sale prices even before Black Friday.\u00a0\u00a0 There are signs in store windows, ads on TV, banner ads on the Internet, and of course, there\u2019s influencer marketing.<\/p>\n
Influencers and micro-influencers are the new accomplices in this celebration.\u00a0 Companies take advantage of their popularity in order to share discounts with their followers and reach their target audience. \u00a0The loyalty which these influences have with their followers means that brands can reach a larger audience, generating engagement and credibility.<\/p>\n
That\u2019s why here at SocialPubli.com we\u2019re analyzing what brands are doing on the social media platform during Black Friday, and what the response is of the influencers and their followers.<\/p>\n
Just as Ismael El Qudsi, CEO of SocialPubli.com, said in his interview on TVE (Television de Espana), \u201cFrom Black Friday to Christmas is when we see the greatest amount of work and the greatest number of influencer advertising campaigns, because that\u2019s when all the brands turn to the Internet\u201d.\u00a0\u00a0\u00a0 And just in the week prior to Black Friday, campaigns on this social media platform have increased 25%, with more than 20 active campaigns built around the day and 590 influencer messages talking about Black Friday.<\/p>\n
Even though the most sought-after products on Black Friday tend to be in technology and home appliances, the other sectors are not far behind. Fashion and beauty are special favorites of influencers when it comes time to participate in Black Friday campaigns.<\/p>\n
In one fashion campaign alone, there were over 7,000 interactions and a 110,000 audience reach in just one day.\u00a0 And on Instagram, for example, there\u2019s more than 7% engagement per campaign, showing that Black Friday campaigns increase engagement with the brands.<\/p>\n
The first thing we need to do is be very clear about the target audience we\u2019re trying to reach and, from there, select the influencers and micro-influencers that best fit the campaign.<\/p>\n
They can be divided by category and by age, according to the public that we want to reach.<\/p>\n
It\u2019s best to show the influencers actually using the product and\/or service rather than showing an ad or video about the brand.\u00a0 This shows the product to their followers in a much more natural manner.<\/p>\n
Doing a number of campaigns leading up to Black Friday about the same product will make the anticipation start to grow.<\/p>\n