{"id":2984,"date":"2017-11-29T11:13:48","date_gmt":"2017-11-29T09:13:48","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2984"},"modified":"2025-06-19T11:41:45","modified_gmt":"2025-06-19T09:41:45","slug":"myths-about-influencers","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/myths-about-influencers\/","title":{"rendered":"Myths About Influencers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are a lot of myths surrounding influencers and what they do. \u00a0Some people might imagine them as having perfect lives, no problems at all, and looking at the world through rose-colored glasses. \u00a0But they would be wrong! \u00a0Influencers are normal people, just like us. \u00a0That\u2019s why we like them and why we believe what they say. \u00a0If you continue \u00a0reading, we\u2019ll dispel these and other urban legends about influencers. \u00a0Because influencers are real people and, as consumers, we like them. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>They\u2019ll work for any brand that gives them money.<\/b><span style=\"font-weight: 400;\"> \u00a0\u00a0A good influencer will always act in accordance with their own criteria when given the opportunity to collaborate with a brand. \u00a0They\u2019re faithful to their values and they try to participate in campaigns that bring something of value to their community of fans.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They always look fantastic 24&#215;7.<\/b><span style=\"font-weight: 400;\"> \u00a0Even though they look divine in their Instagram photos, influencers are mortals like us. \u00a0They wake up with sleep in their eyes and go to bed wearing flannel pajamas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They\u2019re part of a perfect couple.<\/b><span style=\"font-weight: 400;\"> \u00a0People think that their partners are also perfect, their pictures together are beautiful, they share big dreams and they never argue. Nothing could be further from the truth. \u00a0Influencers get hurt in love just like us, and need to mend their broken hearts. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They never wear the same clothes twice.<\/b><span style=\"font-weight: 400;\"> \u00a0It\u2019s normal for influencers to show off their best looks on social media and show off clothes they\u2019re wearing for the first time. \u00a0But in their daily lives, they wear the same clothes more than once, just like everybody else.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They always eat in restaurants.<\/b><span style=\"font-weight: 400;\"> \u00a0\u00a0From their pictures, it looks like influencers never eat at home. \u00a0\u00a0\u00a0The best thing about this is that we discover great new places to dine.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They eat healthy breakfasts.<\/b><span style=\"font-weight: 400;\"> \u00a0\u00a0Avocado, chia seeds, kale. \u00a0These are essential, photogenic foods for the influencer breakfast. \u00a0\u00a0\u00a0Because they\u2019re definitely not going to post a picture of burnt toast on social media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They only have friends who are also influences.<\/b><span style=\"font-weight: 400;\"> \u00a0\u00a0While they have a lot in common with other influencers, they also have friends from childhood, friends from work, friends from college. \u00a0These friends are also important to them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>They don\u2019t have a second job.<\/b><span style=\"font-weight: 400;\"> \u00a0Creating an online community, generating quality content, being consistent and having other people interested in what you have to say is hard work. \u00a0But very few influencers can do this as their only job. \u00a0Most influencers have another job and they use their free time to invest in developing their personal brand online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What they do is easy.<\/b><span style=\"font-weight: 400;\"> Every message posted on social media by an influencer is weighed, thought about and curated. \u00a0Being an influencer involves hours of work and a lot of experience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Being an influencer means you have a lot of followers.<\/b><span style=\"font-weight: 400;\"> \u00a0The quality of the influencer\u2019s content is what\u2019s really most important, more important than their number of followers. \u00a0A true influencer needs to focus on having a strong engagement rate on their social media channels. \u00a0Because that\u2019s the real indicator of the influence they have with their audience. \u00a0\u00a0\u00a0Brands become suspicious when there\u2019s a gap between the number of followers and the number of interactions on an account, because it\u2019s clear that the influencer bought their followers. \u00a0It\u2019s much better to create a faithful community of followers than have a lot of \u201cfake followers\u201d who aren\u2019t interested in your content. \u00a0Their community is what makes micro-influencers so valuable. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, having dispelled some of these urban legends, what becomes clear is that influencers are just normal people who take great care with their image on social media and who\u2019ve developed a community of faithful followers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a lot of myths surrounding influencers and what they do. \u00a0Some people might imagine them as having perfect lives, no problems at all, and looking at the world through rose-colored glasses. \u00a0But they would be wrong! \u00a0Influencers are normal people, just like us. \u00a0That\u2019s why we like them and why we believe what [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[312,141,142,137],"class_list":["post-2984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","tag-instagram-2","tag-marketing-en","tag-marketing-online-en","tag-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Myths About Influencers You Should Ignore | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"There are many myths about influencers. 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