{"id":2998,"date":"2017-12-05T13:29:13","date_gmt":"2017-12-05T11:29:13","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2998"},"modified":"2025-06-20T11:05:42","modified_gmt":"2025-06-20T09:05:42","slug":"whats-the-difference-between-celebrities-influencers-and-micro-influencers","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/whats-the-difference-between-celebrities-influencers-and-micro-influencers\/","title":{"rendered":"What\u2019s the Difference Between Celebrities, Influencers and Micro-Influencers?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Influencer marketing is the top strategy used by brands today. \u00a0It\u2019s impact on users is very attractive for companies and it brings results in terms of engagement and consumer loyalty. \u00a0\u00a0And, of course, when it comes time to make a buying decision, 83% of consumers prefer to listen to the opinions of friends or someone they know, rather than advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The effectiveness of influencer marketing has evolved along with the positive results they bring. \u00a0To the point where there are now three different kinds of \u201cinfluencers\u201d within the concept of influencer marketing. \u00a0\u00a0\u00a0Each group is focused on a different strategy.<\/span><\/p>\n<h2>Celebrities<\/h2>\n<p><span style=\"font-weight: 400;\">A celebrity is someone who is already famous and who influences others because of their popularity. \u00a0Everybody, or almost everybody, follows the profile of at least one or more celebrities who at one time or another has inspired us. \u00a0Either with a hair style, a certain look, or even a recipe. \u00a0This was how the impact of people on social media first began to be noticed.<\/span><\/p>\n<h2>Influencers<\/h2>\n<p><span style=\"font-weight: 400;\">An influencer, or thought leader, has a lot of power on social media, just as their name implies. \u00a0They influence the decisions of their followers, brands love them, and consumers trust them. \u00a0They are people who are experts in one or several categories, who bring tremendous potential to social media because of their credibility and their faithful community of followers. \u00a0They can cause the opinions of their followers to change when they speak on a certain topic and they cause reactions.<\/span><\/p>\n<h2>Micro-influencers<\/h2>\n<p><span style=\"font-weight: 400;\">The newest generation who are popular on social media and blogs has now arrived. \u00a0\u00a0They share their passions on their profiles and have become relevant, creating a community with the same interests as they have. \u00a0They don\u2019t need to have a large number of followers. \u00a0In fact, they usually have fewer than 5,000. \u00a0But their followers are loyal, they tend to share the same preferences and, as a result, there\u2019s real interest in what a micro-influencer has to say. \u00a0These micro-influencers are very attractive to brands when the brand needs to segment the audiences in their campaigns, because these are profiles with specific interests. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All three of these groups share one thing in common: \u00a0Trust. \u00a0It\u2019s one of the most important values which they bring to brands, and it\u2019s a necessary and vital component for any brand that wants to earn the trust of their consumers. \u00a0And trust is the one factor that all of these influencers can bring to a brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is the top strategy used by brands today. \u00a0It\u2019s impact on users is very attractive for companies and it brings results in terms of engagement and consumer loyalty. \u00a0\u00a0And, of course, when it comes time to make a buying decision, 83% of consumers prefer to listen to the opinions of friends or someone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253],"tags":[223,151,142,248],"class_list":["post-2998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","tag-influencer-strategy","tag-marca-en","tag-marketing-online-en","tag-micro-influencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celebrities, Influencers &amp; Micro-Influencers | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Influencer marketing is now essential. 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