{"id":3208,"date":"2018-03-01T18:36:04","date_gmt":"2018-03-01T16:36:04","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3208"},"modified":"2020-12-15T23:18:12","modified_gmt":"2020-12-15T21:18:12","slug":"how-to-do-marketing-on-instagram-in-2018","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/","title":{"rendered":"How to Do Marketing on Instagram in 2018"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram reigned in 2017, bringing in more than 800,000 active users every month. With this audience size and its visual impact, it\u2019s to be expected that brands will want their campaigns to be present on Instagram. With the continual <\/span><b>updates<\/b><span style=\"font-weight: 400;\"> \u00a0coming out, the recommended marketing practices continue to change and evolve. Just because something worked in 2017 doesn\u2019t mean it will work in 2018. So, we&#8217;ve selected <\/span><b>the trends for 2018<\/b><span style=\"font-weight: 400;\"> that you\u2019ll need to use in order for your Instagram marketing campaigns to be successful.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Organic visibility<\/h2>\n<p><span style=\"font-weight: 400;\">Instagram marketing is visual. <\/span><span style=\"font-weight: 400;\">If your brand is fashion or lifestyle, you\u2019re in luck, although not every industry is so attractive visually.<\/span><span style=\"font-weight: 400;\"> Before starting any strategy or campaign, take time to stop and think. Investigate what others are doing, add this knowledge to your goals, and then establish a plan. <\/span><b>Never stop measuring<\/b><span style=\"font-weight: 400;\"> and trying new things in your plan, because that\u2019s what will make a difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike Facebook and its <\/span><a href=\"https:\/\/socialpubli.com\/news\/en\/brands-will-have-even-less-visibility-on-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>&#8220;anti-brand&#8221; algorithm<\/b><\/a><span style=\"font-weight: 400;\">, if you follow something on Instagram, it will be displayed. Unless you stop sliding the screen. And that is the biggest problem for 2018. <\/span><b>There are too many publications<\/b><span style=\"font-weight: 400;\"> that end up exhausting their followers. Each account is different, so you need to keep close track of the number of posts and their success.<\/span><\/p>\n<p><b>One solution is stories<\/b><span style=\"font-weight: 400;\">. First of all, if you have a new publication, you can communicate it in a story so it will go through your profile. <\/span><span style=\"font-weight: 400;\">Depending on the number of followers, you can also add <\/span><b>links<\/b><span style=\"font-weight: 400;\"> in your stories, converting them into a powerful tool, since the only other place where you can leave a link is in the bio on your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use your <\/span><b>surveys<\/b><span style=\"font-weight: 400;\"> to do informal market studies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally, because of their ephemeral nature (although you can save them in your profile), stories allow you to communicate more personally and be more open. These stories vanish in 24 hours, which is an added attraction because people will need to follow you more actively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Paid visibility<\/h2>\n<p><span style=\"font-weight: 400;\">2018 is going to become a fight for organic reach. If you see that your reach is limited, you can try paid <\/span><b>Ads<\/b><span style=\"font-weight: 400;\"> to expand your community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another option is to use to<\/span><b> micro-influencers<\/b><span style=\"font-weight: 400;\">. They can amplify your message and vision with new audiences who have similar tastes. In addition to their credibility, they differ from other \u201ctop\u201d influencers in their rate of interaction. The engagement rate for an influencer with fewer than 1,000 followers is around <\/span><b>8%,<\/b><span style=\"font-weight: 400;\"> compared with 2% for people with thousands of followers. \u00a0This difference can also be seen in the ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each brand is a world unto itself, so if you have any questions on how to take full advantage of Instagram\u2019s potential, we will be pleased to provide you with personalized advice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is waiting for you!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram reigned in 2017, bringing in more than 800,000 active users every month. With this audience size and its visual impact, it\u2019s to be expected that brands will want their campaigns to be present on Instagram. With the continual updates \u00a0coming out, the recommended marketing practices continue to change and evolve. Just because something worked [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,340],"tags":[149],"class_list":["post-3208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","category-social-networks-campaigns","tag-consejos-instagram-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Do Marketing on Instagram in 2018 | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"Instagram reigned in 2017, bringing in more than 800,000 active users every month. With this audience size and its visual impact, it\u2019s to be expected that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do Marketing on Instagram in 2018 | Social Publi Blog\" \/>\n<meta property=\"og:description\" content=\"Instagram reigned in 2017, bringing in more than 800,000 active users every month. With this audience size and its visual impact, it\u2019s to be expected that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-01T16:36:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-15T21:18:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-instagram-2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"How to Do Marketing on Instagram in 2018\",\"datePublished\":\"2018-03-01T16:36:04+00:00\",\"dateModified\":\"2020-12-15T21:18:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-instagram-2018.jpg\",\"keywords\":[\"Consejos Instagram\"],\"articleSection\":[\"Influencer Marketing\",\"Social Networks Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/\",\"name\":\"How to Do Marketing on Instagram in 2018 | Social Publi Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-instagram-2018.jpg\",\"datePublished\":\"2018-03-01T16:36:04+00:00\",\"dateModified\":\"2020-12-15T21:18:12+00:00\",\"description\":\"Instagram reigned in 2017, bringing in more than 800,000 active users every month. 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