{"id":3271,"date":"2018-03-22T17:18:23","date_gmt":"2018-03-22T15:18:23","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3271"},"modified":"2025-04-15T12:15:42","modified_gmt":"2025-04-15T10:15:42","slug":"5-influencer-campaigns-that-nailed-it","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/5-influencer-campaigns-that-nailed-it\/","title":{"rendered":"Five influencer campaigns that really nailed it"},"content":{"rendered":"

Influencer<\/b> campaigns <\/b>have emerged as one of the <\/span>most effective<\/b> strategies in marketing. New audiences are reached, the brand\u2019s image is improved, traffic and interaction are achieved … Many brands obtain good results, but very few have known how to really take advantage of the <\/span>potential<\/b> of influencer campaigns like these companies have. Shall we take a look? <\/span><\/p>\n

1 – Daniel Wellington<\/b><\/h2>\n

This watch company bases its marketing strategy <\/span>solely<\/b> on campaigns with influencers. In a sector where differentiation is difficult, how can they stand out from the rest of the brands? They do it through the <\/span>unique<\/b> touch that influencers bring to a message. <\/span><\/p>\n

Despite using the influencers\u2019 voice,<\/span> the team makes sure they faithfully <\/span>transmit<\/b> the <\/span>essence<\/b> of the company and that they <\/span>present<\/b> the lifestyle that the watch represents. <\/span><\/p>\n

On their <\/span>Instagram<\/b> page<\/span> you can see how well this works and how they have achieved a <\/span>simple and homogeneous<\/b> style, despite the disparity of sources.<\/span><\/p>\n

It sounds very nice, but what about the <\/span>ROI<\/b>? Although this data is from a couple of years ago, in 2015 this startup with $15,000 achieved an income of <\/span>$220<\/b> million dollars. <\/span><\/p>\n

In addition to this, they have managed to create so much trending that, although they continue running campaigns with influencers, many <\/span>users<\/b> have joined the hashtag #DanielWellington on their own, which now has more than <\/span>1,700,000<\/b> posts on Instagram.<\/span><\/p>\n

2 – Whiskey Lagavulin<\/b><\/h2>\n

Sometimes a very nice phenomenon will occur: <\/span>an influencer embodies the essence of a brand.<\/b> \u00a0This is what shampoo brands try to do with actresses who have beautiful hair, for example.<\/span><\/p>\n

In the case of the Lagavulin Whiskey, they found their personification in Nick Offerman, known for playing the <\/span>stoic<\/b> and masculine Ron Swanson in the series Parks and Recreation.<\/span><\/p>\n

Thanks to his presence in a <\/span>45-minute<\/b> video, in which he was sitting by the fire drinking whiskey, they managed to reach a <\/span>niche<\/b> audience that made the video go viral.<\/span><\/p>\n