{"id":3279,"date":"2018-03-16T10:50:07","date_gmt":"2018-03-16T08:50:07","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3279"},"modified":"2025-04-22T11:16:39","modified_gmt":"2025-04-22T09:16:39","slug":"engagement-is-now-the-key-to-participating-in-campaigns","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/engagement-is-now-the-key-to-participating-in-campaigns\/","title":{"rendered":"Engagement is now the key to participating in campaigns"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At SocialPubli.com, we have always said that <\/span><b>#WeAreAllInfluencers<\/b><span style=\"font-weight: 400;\">, because it\u2019s not the number of followers that makes someone an influencer. We know that Cristiano Ronaldo&#8217;s posts have an audience reach of millions, but our bet is on the<\/span><b> authenticity<\/b><span style=\"font-weight: 400;\"> and <\/span><b>interaction <\/b><span style=\"font-weight: 400;\">of the<\/span> <span style=\"font-weight: 400;\">micro-influencers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we want to give the <\/span><b>engagement <\/b><span style=\"font-weight: 400;\">rate the importance that it deserves. \u00a0The engagement rate is obtained by dividing the<\/span><b> interaction<\/b><span style=\"font-weight: 400;\"> of the posts (likes, comments, retweets, etc.) by the number of followers. In the case of <\/span><b>YouTube,<\/b><span style=\"font-weight: 400;\"> the relationship will be by the number of the views and number of followers, so the figure will be higher<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<blockquote><p>(engagement\/followers)*100<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Now influencers are able to see on their own SocialPubli.com profile the actual engagement rate for the last campaigns they\u2019ve participated in. Keep in mind that only the <\/span><b>last three campaigns<\/b><span style=\"font-weight: 400;\"> are taken into account to calculate this percentage. So, if you had a low ratio before, and your interaction has now improved, you can leave that other ratio behind you. <\/span><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">We want to <\/span><b>reward<\/b><span style=\"font-weight: 400;\"> those influencers who, although they don\u2019t have many followers, have a <\/span><b>loyal audience<\/b><span style=\"font-weight: 400;\"> that trusts what they say and<\/span><b> interacts<\/b><span style=\"font-weight: 400;\"> with their posts.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">How will this affect the influencers<\/span><\/h2>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Although we\u2019ve already checked the influencers one by one to see if they bought followers or used some other similar technique, we hope that this change will now recognize those users who focus on offering <\/span><b>valuable content<\/b><span style=\"font-weight: 400;\"> on their social media.<\/span><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">This ratio will be based solely on the SocialPubli.com campaigns in which you\u2019ve participated, and <\/span><b>advertisers will not be able to see it<\/b><span style=\"font-weight: 400;\">. We hope that with this change your campaigns will have <\/span><b>better results<\/b><span style=\"font-weight: 400;\"> and that the <\/span><b>influencers<\/b><span style=\"font-weight: 400;\"> with the best content and following will be better rewarded.<\/span><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">This does not mean that if you have a low engagement rate that you cannot participate in campaigns. <\/span><b>The price will continue to be calculated<\/b> <b>according to your number of followers<\/b><span style=\"font-weight: 400;\">, but the campaigns will reach those influencers with the highest engagement rates first. So, if your percentage on Twitter was 0.17%, you would receive an email notifying you of the campaign <\/span><b>a few minutes sooner<\/b><span style=\"font-weight: 400;\"> than if it were 0.15%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Do you have any questions? Leave us a comment or send us an email to info@socialpubli.com and we will be happy to help you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At SocialPubli.com, we have always said that #WeAreAllInfluencers, because it\u2019s not the number of followers that makes someone an influencer. We know that Cristiano Ronaldo&#8217;s posts have an audience reach of millions, but our bet is on the authenticity and interaction of the micro-influencers. That\u2019s why we want to give the engagement rate the importance [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[553,340],"tags":[248],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-us","category-social-networks-campaigns","tag-micro-influencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement: The Key to Campaign Success | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"#WeAreAllInfluencers is more than a motto. 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