{"id":3348,"date":"2018-04-12T12:29:52","date_gmt":"2018-04-12T10:29:52","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3348"},"modified":"2025-05-16T13:24:53","modified_gmt":"2025-05-16T11:24:53","slug":"instagram-stories-in-your-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/","title":{"rendered":"Why You Should Incorporate Instagram Stories in Your Digital Marketing Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram Stories can revolutionize your digital marketing strategy. Chey an change the way you relate to your followers and let you achieve all of your business goals. Would you like to know how to make the most of this potential?<\/span><\/p>\n<h2><b>Visibility of stories<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the latest data from October of 2017, Stories had <\/span><b>300 million<\/b><span style=\"font-weight: 400;\"> active users daily. Compared to the <\/span><b>800 million<\/b><span style=\"font-weight: 400;\"> that used Instagram every day back then, it&#8217;s not a bad number. If we add <\/span><b>Snapchat <\/b><span style=\"font-weight: 400;\">to the mix, Instagram stories would have four times more visibility than its competitor. All this data shows us one thing: you can\u2019t ignore this resource when developing your digital marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The normal publications on <\/span><b>Instagram are being hurt today by their very large numbers, as well as by changes in the algorithm.<\/b><span style=\"font-weight: 400;\"> This makes it more challenging to reach new audiences. Fortunately, we recently talked about how to overcome these difficulties and achieve success with your <\/span><b>Instagram<\/b> <b>marketing <\/b><span style=\"font-weight: 400;\">strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on the latest data from October of 2017, Stories had <\/span><b>300 million<\/b><span style=\"font-weight: 400;\"> active users daily. Compared to the <\/span><b>800 million<\/b><span style=\"font-weight: 400;\"> that used Instagram every day back then, it&#8217;s not a bad number. If we add <\/span><b>Snapchat <\/b><span style=\"font-weight: 400;\">to the mix, Instagram stories would have four times more visibility than its competitor. All this data shows us one thing: you can\u2019t ignore this resource when developing your digital marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The normal publications on <\/span><b>Instagram are being hurt today by their very large numbers, as well as by changes in the algorithm.<\/b><span style=\"font-weight: 400;\"> This makes it more challenging to reach new audiences. Fortunately, we recently talked about how to overcome these difficulties and achieve success with your <\/span><a href=\"https:\/\/socialpubli.com\/blog\/how-to-do-marketing-on-instagram-in-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Instagram<\/b> <b>marketing <\/b><\/a><span style=\"font-weight: 400;\">strategy.<\/span><\/p>\n<h2><b>What should you publish in Stories <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Stories offer some unique communication opportunities: after 24 hours, the publication will now disappear. Before, it lasted forever. And now, accounts can <\/span><b>save them in their profile<\/b><span style=\"font-weight: 400;\"> so that users can see them at any time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>ephemeral nature<\/b><span style=\"font-weight: 400;\"> of Stories uses <\/span><b>FOMO <\/b><span style=\"font-weight: 400;\">(Fear of Missing Out) so that users will <\/span><b>actively<\/b><span style=\"font-weight: 400;\"> continue to look for certain content. Stories can be the key to whether a user follows a brand or not. For example, users won\u2019t want to miss the Stories in case the brand publishes a discount coupon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as is always the case with Social Media, you don\u2019t have to publish just to publish. The content must always be <\/span><b>quality content <\/b><span style=\"font-weight: 400;\">and provide value. The more interest it awakens in each user, the sooner it will appear among their stories. All this is especially relevant because if the user stops following your stories, then your stories will no longer <\/span><span style=\"font-weight: 400;\">appear in their feed.<\/span><span style=\"font-weight: 400;\"> You will have lost your opportunity for this extra visibility. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stories can help your digital marketing strategy by humanizing your brand through photos and videos which offer a glimpse into the behind-the-scenes activity at your company. And you can also do quick <\/span><b>surveys<\/b><span style=\"font-weight: 400;\"> with your followers. Even though these may not be overly formal, they can still bring you closer to understanding the tastes and preferences of your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what we like most about Stories is that they allow you to <\/span><b>add links<\/b><span style=\"font-weight: 400;\">. Before, you could only have one link, and it was in the profile. <\/span><span style=\"font-weight: 400;\">Stories are the best resource to drive traffic to your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add links, accounts must have more than <\/span><b>10,000 followers and be a<\/b> <b>company profile<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><b>Instagram Stories on SocialPubli.com <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve seen the full potential of Stories, we are pleased to announce that you will <\/span><b>soon <\/b><span style=\"font-weight: 400;\">be able to run your <\/span><b>campaigns <\/b><span style=\"font-weight: 400;\">with Instagram Stories using our platform. We hope this will increase the traffic and visibility of your brand <\/span><span style=\"font-weight: 400;\">with the influencers\u2019 audience niches<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3349 size-medium aligncenter\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-300x167.png\" alt=\"influencer stories\" width=\"300\" height=\"167\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-300x167.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-200x111.png 200w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-768x428.png 768w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-1024x571.png 1024w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-860x479.png 860w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-680x379.png 680w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-400x223.png 400w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories-50x28.png 50w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/campaigns-with-stories.png 1545w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram Stories can revolutionize your digital marketing strategy. Chey an change the way you relate to your followers and let you achieve all of your business goals. Would you like to know how to make the most of this potential? Visibility of stories Based on the latest data from October of 2017, Stories had 300 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,340],"tags":[264,142],"class_list":["post-3348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","category-social-networks-campaigns","tag-instagram-stories","tag-marketing-online-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Use Instagram Stories for Digital Marketing? | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Instagram Stories can transform your marketing strategy. Learn how to build deeper connections and drive conversions effectively via SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Use Instagram Stories for Digital Marketing? | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Instagram Stories can transform your marketing strategy. Learn how to build deeper connections and drive conversions effectively via SocialPubli Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-12T10:29:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T11:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/instagram-stories-marketing-strategy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"Why You Should Incorporate Instagram Stories in Your Digital Marketing Strategy\",\"datePublished\":\"2018-04-12T10:29:52+00:00\",\"dateModified\":\"2025-05-16T11:24:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/\"},\"wordCount\":625,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/instagram-stories-marketing-strategy.png\",\"keywords\":[\"instagram stories\",\"marketing online\"],\"articleSection\":[\"Influencer Marketing\",\"Social Networks Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/\",\"name\":\"Why Use Instagram Stories for Digital Marketing? | SocialPubli Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/instagram-stories-in-your-digital-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/instagram-stories-marketing-strategy.png\",\"datePublished\":\"2018-04-12T10:29:52+00:00\",\"dateModified\":\"2025-05-16T11:24:53+00:00\",\"description\":\"Instagram Stories can transform your marketing strategy. 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