{"id":3378,"date":"2018-04-20T15:43:49","date_gmt":"2018-04-20T13:43:49","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3378"},"modified":"2025-04-29T13:29:30","modified_gmt":"2025-04-29T11:29:30","slug":"how-to-be-influencer-social-media","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/","title":{"rendered":"How To Be An Influencer and Create A Community on Social Media"},"content":{"rendered":"

To be influencer you <\/span>don\u2019t need a community with thousands of followers<\/b>. Influence doesn\u2019t depend on the number of followers, but rather on the trust people place in you and what you say. That\u2019s why micro-influencers often have much <\/span>more engagement and authenticity<\/b> than people who are \u201csuper\u201d influencers. So now you know, #WeAreAllInfluencers.<\/span><\/p>\n

C\u00f3mo ser influencer<\/h2>\n

As we\u2019ve said before, at SocialPubli.com we are defenders of <\/span>quality over quantity.<\/b> If the content is valuable, the numbers will follow (be patient).<\/span><\/p>\n

Before starting your foray into the world of influencers, you have to be clear about what you want and <\/span>what you can contribute<\/b>. Do you think you have something unique to offer? <\/span>Exploit this.<\/b> For better or for worse, social media is very transparent, so you always have to <\/span>be yourself<\/b>.<\/span><\/p>\n

But of course, at the same time, you also have to introduce yourself (and sell yourself) to the world by using a <\/span>strategy.<\/b> Being an influencer requires effort, hard work and alot of brainstorming.<\/span><\/p>\n

Once the image that you are going to present to the world is clear, you need to <\/span>investigate<\/b> what other people are doing. Just like a company will do market research, you too should take a look at your “<\/span>competitors”.<\/b> See what works and what doesn\u2019t, what\u2019s being done, how it could be improved, how each social media network is used … Before you start publishing without giving it any thought, you need to study and reflect.<\/span><\/p>\n

Like the influencer Abraham Lincoln said, “Give me six hours to cut down a tree and I’ll spend the first four hours sharpening the ax.” If you need more metaphors, think of an iceberg. The content you post is just the tip of the iceberg, but there\u2019s much more work behind it that isn\u2019t visible to the public.<\/span><\/p>\n

First steps as influencer<\/h2>\n

 <\/p>\n

Okay, you’ve already researched and triple researched the subject. <\/span>Now it’s time to publish<\/b> and make your social media channels and your community grow.<\/span><\/p>\n

The reason why influencers are successful as advertising vehicles comes down to one thing? their authenticity. That authenticity is based on having <\/span>real and honest<\/b> connections with their community. Therefore, the key here is to <\/span>connect <\/b>with people. Social networks are platforms that allow and facilitate connections. So, as an influencer, you have to actively use these channels, not only to publish your own content but <\/span>also as an escape to see what else is going on. [como escaparate (escaparte) y desentenderte]– ? as a showroom where you can see how you measure up.<\/span><\/p>\n

And who better to give you <\/span>advice<\/b> on how to be influencer than <\/span>our own influencers?<\/b><\/p>\n

This is what they told us:<\/p>\n

Francisco J. Tapia @FranJ_KM<\/span><\/p>\n

Hard work and patience<\/span><\/p><\/blockquote>\n

Ana Hidalgo @AnaHid46<\/span><\/p>\n

Don\u2019t be in a hurry, choose your work carefully and don\u2019t be discouraged when, sometimes, you don\u2019t see your desired results … Be an #Influencer who is tenacious and persistent.<\/span><\/p><\/blockquote>\n

Losdoscontamos @Linuxi<\/span><\/p>\n

Work, work and more work. That\u2019s not as easy as it sounds. And don\u2019t let yourself get carried away with the numbers, but rather by the quality of your work!<\/span><\/p><\/blockquote>\n

DJ KLINKER @ValentinCaslop<\/span><\/p>\n

When you write, do it thoughtfully. You can\u2019t imagine the power your words will have.\u00a0<\/span><\/p><\/blockquote>\n

Now you\u2019re ready to make the leap into the world of <\/span>influencers<\/b><\/a>! We can help you by <\/span>sending you campaigns<\/b> that fit your profile. How about it? Do you want to join our community of more than 60,000 influencers?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

To be influencer you don\u2019t need a community with thousands of followers. Influence doesn\u2019t depend on the number of followers, but rather on the trust people place in you and what you say. That\u2019s why micro-influencers often have much more engagement and authenticity than people who are \u201csuper\u201d influencers. So now you know, #WeAreAllInfluencers. C\u00f3mo […]<\/p>\n","protected":false},"author":2,"featured_media":4520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,552],"tags":[248],"class_list":["post-3378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","category-microinfluencers-influencers-2","tag-micro-influencers"],"yoast_head":"\nHow to Be an Influencer and Build a Community | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Being an influencer is not about follower count. Learn how trust and credibility build powerful communities and brand results on SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Be an Influencer and Build a Community | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Being an influencer is not about follower count. Learn how trust and credibility build powerful communities and brand results on SocialPubli Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-20T13:43:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T11:29:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"How To Be An Influencer and Create A Community on Social Media\",\"datePublished\":\"2018-04-20T13:43:49+00:00\",\"dateModified\":\"2025-04-29T11:29:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/\"},\"wordCount\":606,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg\",\"keywords\":[\"Micro-influencers\"],\"articleSection\":[\"Influencer Marketing\",\"Microinfluencers and influencers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/\",\"name\":\"How to Be an Influencer and Build a Community | SocialPubli Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg\",\"datePublished\":\"2018-04-20T13:43:49+00:00\",\"dateModified\":\"2025-04-29T11:29:30+00:00\",\"description\":\"Being an influencer is not about follower count. Learn how trust and credibility build powerful communities and brand results on SocialPubli Blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg\",\"width\":\"800\",\"height\":\"534\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/socialpubli.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Be An Influencer and Create A Community on Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"name\":\"Social Publi Blog\",\"description\":\"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.\",\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialpubli.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\",\"name\":\"SocialPubli\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"width\":284,\"height\":53,\"caption\":\"SocialPubli\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\",\"name\":\"Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n\"},\"url\":\"https:\/\/socialpubli.com\/blog\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Be an Influencer and Build a Community | SocialPubli Blog","description":"Being an influencer is not about follower count. Learn how trust and credibility build powerful communities and brand results on SocialPubli Blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/","og_locale":"en_US","og_type":"article","og_title":"How to Be an Influencer and Build a Community | SocialPubli Blog","og_description":"Being an influencer is not about follower count. Learn how trust and credibility build powerful communities and brand results on SocialPubli Blog.","og_url":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/","og_site_name":"Social Publi Blog","article_published_time":"2018-04-20T13:43:49+00:00","article_modified_time":"2025-04-29T11:29:30+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redacci\u00f3n","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#article","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63"},"headline":"How To Be An Influencer and Create A Community on Social Media","datePublished":"2018-04-20T13:43:49+00:00","dateModified":"2025-04-29T11:29:30+00:00","mainEntityOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/"},"wordCount":606,"publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg","keywords":["Micro-influencers"],"articleSection":["Influencer Marketing","Microinfluencers and influencers"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/","url":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/","name":"How to Be an Influencer and Build a Community | SocialPubli Blog","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg","datePublished":"2018-04-20T13:43:49+00:00","dateModified":"2025-04-29T11:29:30+00:00","description":"Being an influencer is not about follower count. Learn how trust and credibility build powerful communities and brand results on SocialPubli Blog.","breadcrumb":{"@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#primaryimage","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/como-ser-influencer.jpg","width":"800","height":"534"},{"@type":"BreadcrumbList","@id":"https:\/\/socialpubli.com\/blog\/how-to-be-influencer-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/socialpubli.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Be An Influencer and Create A Community on Social Media"}]},{"@type":"WebSite","@id":"https:\/\/socialpubli.com\/blog\/#website","url":"https:\/\/socialpubli.com\/blog\/","name":"Social Publi Blog","description":"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.","publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialpubli.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/socialpubli.com\/blog\/#organization","name":"SocialPubli","url":"https:\/\/socialpubli.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","width":284,"height":53,"caption":"SocialPubli"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63","name":"Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","caption":"Redacci\u00f3n"},"url":"https:\/\/socialpubli.com\/blog\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/3378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/comments?post=3378"}],"version-history":[{"count":6,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/3378\/revisions"}],"predecessor-version":[{"id":3403,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/posts\/3378\/revisions\/3403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media\/4520"}],"wp:attachment":[{"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/media?parent=3378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/categories?post=3378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/wp-json\/wp\/v2\/tags?post=3378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}