{"id":3842,"date":"2018-08-14T12:45:40","date_gmt":"2018-08-14T10:45:40","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3842"},"modified":"2018-11-29T14:29:44","modified_gmt":"2018-11-29T12:29:44","slug":"how-to-be-trending-topic-on-twitter","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/how-to-be-trending-topic-on-twitter\/","title":{"rendered":"How To Be Trending Topic on Twitter"},"content":{"rendered":"

To be <\/span>trending topic<\/b> you need <\/span>good content<\/b>, influencers\u00a0<\/span>that make your message take off, and a bit of luck. In this article we are going to help you get everything <\/span>prepared<\/b> and ready, so that you only need that little bit of luck to appear in the <\/span>top 10 trends on Twitter<\/b>. <\/span><\/p>\n

What is a Trending Topic?<\/h2>\n

Also called <\/span>TT or trend<\/b>, these are the words, hashtags or phrases that are most repeated at a particular time. In the case of Twitter, 10 stand out and \u00a0these change according to their <\/span>popularity<\/b>.<\/span><\/i><\/p>\n

When users enter those keywords, they will see what people are posting on the topic. So, if you use those words in your posts, your content will have <\/span>more visibility<\/b> (potentially). <\/span><\/p>\n

But what we are interested in today is <\/span>positioning the topic<\/b> you want to trend, so let’s see what Twitter <\/span>officially<\/b> tells us before moving on to see how to achieve it.<\/span><\/p>\n

Official information from Twitter<\/h2>\n

The trends are determined by an <\/span>algorithm<\/b>. It identifies the topics that are <\/span>popular at a given time<\/b>, rather than topics that were popular for a while or daily, in order to help you <\/span>discover the latest topics<\/b> of <\/span>discussion<\/b> that are emerging on Twitter.<\/span><\/p>\n

Trends by location<\/b> identify popular topics among users located in a specific geographical area. Similarly, there are <\/span>personalized <\/b>trends for each user, and these may not match those for each location.<\/span><\/p>\n

The number of Tweets<\/b> related to trends is <\/span>only one of the factors<\/b> that the algorithm takes into account when classifying and determining trends.<\/span><\/p>\n

On the other hand, if there are tendencies and hashtags that are <\/span>related to the same topic, <\/b>the <\/span>algorithm groups them<\/b> together. For example, it is possible that both #MondayMotivation and #MotivationMonday are grouped under #MondayMotivation.<\/span><\/p>\n

How to be Trending Topic on Twitter<\/h2>\n

As Twitter has<\/span> confirmed<\/b>, a word or hashtag does not become a trend because of the volume of use, but because of its <\/span>popularity<\/b> at a given moment. If not, #Trump or #Selfie would be TT all the time. \u00a0They want to <\/span>reinforce the immediacy <\/b>that characterizes them, highlighting the most current topics and thus <\/span>motivate the conversation<\/b>. <\/span><\/p>\n

In addition, the algorithm not only counts the number of mentions, but also <\/span>takes into account the interactions<\/b> generated by the tweets, such as <\/span>RTs (re-tweets) or responses<\/b>. In addition, the trend will be motivated if the company’s account <\/span>monitors and responds to the Twitterers<\/b>. This interaction should make sense and <\/span>add value<\/b>, because Twitter considers emoji responses or “thanks” as being of little value. <\/span><\/p>\n

The <\/span>goal of<\/b> a TT is to stay in the <\/span>TOP 10<\/b> for several hours<\/b>. For this reason, <\/span>a scaling strategy<\/b> is recommended, instead of publishing all the messages at once. <\/span><\/p>\n

For example, to start the trending attempt, you can use <\/span>influencers<\/b> or a <\/span>contest,<\/b> and take advantage of that <\/span>initial push<\/span>\u00a0to expand the message to the other users of the network. From there, the key is that the <\/span>content should be good enough<\/b> for these users to continue participating and contributing. <\/span><\/p>\n

The other key when it comes to achieving a Trending Topic on Twitter is the <\/span>competition<\/b>. Often, the first positions on the lists are occupied by news events such as <\/span>political announcements, events, television programs or leisure options<\/b>, such as a new vacation trailer. <\/span><\/p>\n

Potentially, a campaign would be launched at a time when there are <\/span>not many news events<\/b> expected to have to compete against. \u00a0But, naturally, this can only be <\/span>planned to a certain extent<\/b>. To make sure you don\u2019t arrive when the trends are already established, try to start yours about <\/span>9 am in the morning<\/b>, when there is less competition.<\/span><\/p>\n

What hashtag to use<\/h2>\n

\"hashtag<\/p>\n

The content, and especially the hashtag (if one is used), is the <\/span>determinant factor of success<\/b>. It has to be oriented to be social and organic, which is why Twitter is a SOCIAL network. <\/span><\/p>\n

The hashtag doesn\u2019t have to be about the brand, but it has <\/span>to represent it.<\/b> So, it is much better to use <\/span>#MyBestTrip than # ViajesMart\u00ednezR<\/b>. This way, users will see the hashtag and <\/span>will be more likely to<\/b>\u00a0share your experience<\/b>. When users go in to see the hashtag, your tweet will most likely be among the first. And it will get a lot of <\/span>visibility.<\/b><\/p>\n

About the extension, it\u2019s best to have between 10 and 21 characters. This <\/span>does not affect the algorithm<\/b>, but it does affect the users\u2019 <\/span>reading<\/b> and understanding. <\/span><\/p>\n

In addition to the hashtag, the rest of the message has to motivate users <\/span>to interact<\/b>, especially the <\/span>community <\/b>on the company\u2019s account. They <\/span>are the first ones who will see your message,<\/b> and they are the ones who will make sure that it starts to take off, so keep that in mind. <\/span><\/p>\n

After some time passes, don\u2019t be afraid to <\/span>abandon and replace the hashtag.<\/b> As we have said, although the volume of mentions is maintained, <\/span>Twitter will favor the new conversations<\/b> that emerge. <\/span><\/p>\n

Things not to do<\/h2>\n