{"id":3971,"date":"2018-10-02T10:39:01","date_gmt":"2018-10-02T08:39:01","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3971"},"modified":"2025-05-16T13:14:02","modified_gmt":"2025-05-16T11:14:02","slug":"influencer-marketing-instagram-stories-reign","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/","title":{"rendered":"Influencer Marketing: Instagram Stories Reign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">400 million<\/span><span style=\"font-weight: 400;\"> active users per month, <\/span><b>Instagram Stories<\/b><span style=\"font-weight: 400;\"> have become the <\/span><b>protagonists of influencer marketing<\/b><span style=\"font-weight: 400;\">. Do you want to see how this went in our first campaigns?<\/span><\/p>\n<h2><b>Instagram Stories are here to stay<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing has many tools available to communicate and reach users effectively, and Instagram stories are proving to be one of the most <\/span><b>effective at present<\/b><span style=\"font-weight: 400;\">. Besides being part of the social network for fashion, it has <\/span><b>two very important advantages<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h3>Advantages of IG Stories<\/h3>\n<ul>\n<li><b>Visibility <\/b><span style=\"font-weight: 400;\">-There are more and more company accounts that are struggling to stand out and reach a wider audience. But users have a <\/span><b>limit <\/b><span style=\"font-weight: 400;\">when it comes to how many accounts they can follow, in order to avoid being overloaded. In addition, Instagram has an <\/span><b>algorithm<\/b><span style=\"font-weight: 400;\"> to order these publications, which is something that has <\/span><b>hurt<\/b><span style=\"font-weight: 400;\"> companies. Stories have appeared as the solution to that <\/span><b>loss of visibility<\/b><span style=\"font-weight: 400;\">, in addition to allowing for fresher content.<\/span><\/li>\n<li><b>Traffic<\/b><span style=\"font-weight: 400;\"> &#8211; With the <\/span><b>drop in traffic from Facebook<\/b><span style=\"font-weight: 400;\">, influencers with <\/span><b>more than 10,000 followers<\/b><span style=\"font-weight: 400;\"> and the possibility of including links in their Stories appear as a very appealing source for companies to get high quality traffic.<\/span><\/li>\n<\/ul>\n<h2>Instagram Stories on SocialPubli.com<\/h2>\n<p><span style=\"font-weight: 400;\">This summer we added Instagram Stories to our <\/span><b>automated<\/b><span style=\"font-weight: 400;\"> platform, and we\u2019ve achieved very positive results in various campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the <\/span><b>cover image<\/b><span style=\"font-weight: 400;\"> shows, with <\/span><b>10 influencers<\/b><span style=\"font-weight: 400;\"> it was possible to reach <\/span><b>29,975 users<\/b><span style=\"font-weight: 400;\">, which totaled <\/span><b>1,303 clicks<\/b><span style=\"font-weight: 400;\"> (to the advertiser\u2019s profile or to the link). These are <\/span><b>real data<\/b><span style=\"font-weight: 400;\">, provided by the influencers themselves, and which show a very positive <\/span><b>CPC<\/b><span style=\"font-weight: 400;\">, which adds to <\/span><b>the authenticity and credibility<\/b><span style=\"font-weight: 400;\"> they already offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The influencers were chosen for their <\/span><b>communities<\/b><span style=\"font-weight: 400;\">, their <\/span><b>relationship to the advertised product or service<\/b><span style=\"font-weight: 400;\">. This was transformed into quality traffic, with many opportunitites for conversions.<\/span><\/p>\n<p><b>SEM<\/b><span style=\"font-weight: 400;\"> campaigns or <\/span><b>ads on social networks<\/b><span style=\"font-weight: 400;\"> can also offer <\/span><b>segmentation and interest,<\/b><span style=\"font-weight: 400;\"> but don\u2019t have the recommendation of a person that users trust. In addition, followers see Stories <\/span><b>voluntarily<\/b><span style=\"font-weight: 400;\">, unlike the rest of the ads on the Internet. <\/span><a href=\"https:\/\/socialpubli.com\/\" target=\"_blank\" rel=\"noopener\"><b>Influencer marketing<\/b><\/a><span style=\"font-weight: 400;\"> can be the key to getting the best possible <\/span><b>ROI.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With 400 million active users per month, Instagram Stories have become the protagonists of influencer marketing. Do you want to see how this went in our first campaigns? Instagram Stories are here to stay Influencer marketing has many tools available to communicate and reach users effectively, and Instagram stories are proving to be one of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,340],"tags":[164,149,264],"class_list":["post-3971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","category-social-networks-campaigns","tag-anunciantes-en","tag-consejos-instagram-en","tag-instagram-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer Marketing: Instagram Stories Reign | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Instagram Stories dominate influencer campaigns. Learn how this format became a marketing essential and how to master it on SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing: Instagram Stories Reign | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Instagram Stories dominate influencer campaigns. Learn how this format became a marketing essential and how to master it on SocialPubli Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-02T08:39:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T11:14:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/09\/campan\u0303a_is_sp-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"Influencer Marketing: Instagram Stories Reign\",\"datePublished\":\"2018-10-02T08:39:01+00:00\",\"dateModified\":\"2025-05-16T11:14:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/\"},\"wordCount\":348,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/09\/campan\u0303a_is_sp-EN.jpg\",\"keywords\":[\"Anunciantes\",\"Consejos Instagram\",\"instagram stories\"],\"articleSection\":[\"Influencer Marketing\",\"Social Networks Campaigns\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/\",\"name\":\"Influencer Marketing: Instagram Stories Reign | SocialPubli Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/influencer-marketing-instagram-stories-reign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/09\/campan\u0303a_is_sp-EN.jpg\",\"datePublished\":\"2018-10-02T08:39:01+00:00\",\"dateModified\":\"2025-05-16T11:14:02+00:00\",\"description\":\"Instagram Stories dominate influencer campaigns. 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