{"id":4970,"date":"2018-11-22T12:56:53","date_gmt":"2018-11-22T10:56:53","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=4970"},"modified":"2025-06-19T16:29:13","modified_gmt":"2025-06-19T14:29:13","slug":"tinder-influencer-marketing","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/tinder-influencer-marketing\/","title":{"rendered":"What Tinder teaches us about Influencer Marketing"},"content":{"rendered":"

What does Tinder have to do with Influencer Marketing? More than you think … just use a little imagination. First, it has <\/span>replaced <\/b>other <\/span>traditional media<\/b>, and often ends up working better than they do, the same way that <\/span>influencer marketing<\/b><\/a> does. But it\u2019s not only that, because Tinder can also teach us marketing lessons that can be useful for advertisers.<\/span><\/p>\n

A good first impression is very important<\/h2>\n

Users decide in a <\/span>matter of seconds<\/b> if they like an advertisement (or a \u00a0potential partner). That’s how long you have to make an <\/span>impression<\/b> and surprise your audience with a good picture and an original description, or with a marketing campaign that hooks them from the beginning.<\/span><\/p>\n

Before you do anything else, you have to be clear about your <\/span>target audience.<\/b> Who are you looking for? Someone who\u2019s a movie buff? A Harry Potter fan? \u00a0Include a reference to your favorite movie, or say you’re Gryffindor, or what a good Gryffindor would do. Some people may not be attracted to this first impression, but surely there will be someone in your target audience who will <\/span>press the green heart,<\/b> which is what you really want.<\/span><\/p>\n

You have to be different from the rest<\/h2>\n

There\u2019s a lot of <\/span>competition<\/b> from people and companies running ads. You have to be <\/span>different <\/b>to <\/span>capture the public’s attention<\/b> and convince them to bet on your product.<\/span><\/p>\n

That means that a “Hello” is better than no message at all but, honestly, your brand needs to look exceptionally good to sell something with a message like that. Add a touch of creativity. Leave the standard questions for later. Make the users <\/span>interact<\/b>, take an <\/span>active<\/b> role. Even typical phrases like “What would your superpower be?” \u00a0fall short. Add a GIF to the message! <\/span><\/p>\n

\"\"<\/p>\n

What do you know about your audience?<\/b> Do you know if they like to travel? If they collect snails? This is where you can <\/span>adapt your message<\/b> so you\u2019ll be more successful, asking about the next country they want to visit, or … undoing the match if they like snails so much that they put it in their description. Unless, of course, this is a niche target that you\u2019re going after. We\u2019re not judging. Well, maybe a little.<\/span><\/p>\n

In terms of influencer marketing, if you know the audience you want to reach, you can <\/span>choose the right influencers<\/b> so that the message communicates effectively and reaches your target audience. <\/span><\/p>\n

But don\u2019t focus solely on the audience, because <\/span>you have to be true to yourself<\/b>. If your product is a scooter, don\u2019t do a campaign on LinkedIn for directors. If you would prefer a thousand times to watch a series on TV \u00a0rather than go to the gym, then don\u2019t use the hashtag #fitness. You won\u2019t get a good <\/span>ROI<\/b>.<\/span><\/p>\n

Storytelling<\/h2>\n

As we mentioned before, <\/span>engagement is the key<\/b> in both cases.<\/span><\/p>\n

In an age of passive advertising wherever you look, getting a user to interact with your message is what makes the difference. That’s why we work with<\/span> micro-influencers<\/b>, because their communities are usually made up of people who know them <\/span>personally<\/b> and <\/span>trust what they say<\/b>.<\/span><\/p>\n

The interaction that advertisers’ messages get through micro-influencers \u00a0cannot be compared to a banner ad on a website that is ignored automatically.<\/span><\/p>\n

Tinder also seeks to create that connection, creating a story starting from zero between two people. This story begins developing with the first message, and the <\/span>storytellers<\/b> need to make an effort to make it<\/span> flow<\/b> and to continue to develop. The “do you go to school or do you work” is the most common story ever told. It’s time to skip it and create a story that excites and grabs people, so you can end up \u201cliving happily ever after.\u201d <\/span><\/p>\n

Oh, and as a last tip, <\/span>don\u2019t be annoying<\/span> with<\/span> retargeting<\/b> \/ talking on Instagram.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What does Tinder have to do with Influencer Marketing? More than you think … just use a little imagination. First, it has replaced other traditional media, and often ends up working better than they do, the same way that influencer marketing does. But it\u2019s not only that, because Tinder can also teach us marketing lessons […]<\/p>\n","protected":false},"author":2,"featured_media":4658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,161],"tags":[141],"class_list":["post-4970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","category-social-networks","tag-marketing-en"],"yoast_head":"\nWhat Tinder Teaches Us About Influencer Marketing | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Does Tinder connect with influencer marketing? It does more than you think! 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