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Influencer Marketing<\/strong> is gaining importance through time and it’s becoming nowadays essential to any company that wants to increase their products and services visibility as well as being able to reach a specific public and enter a particular niche. Companies can launch different kinds of strategies using social media and the majority are doing so already.<\/p>\n To proceed in order, we will detail the most used social media platforms where most influencers can be found following their type of activities and the sectors they operate in.<\/p>\n Instagram<\/strong><\/a> is the top of mind. It\u2019s the platform that wins when it comes to influencer Marketing due to the number of profiles it has and being currently the social media tool that offers the best results.<\/p>\n As you probably know already, there are two types of publications in this social media networking platform. Posts in the wall, the ones that remain published, and stories, the ones that last 24 hours.<\/p>\n In instagram we can find all types of influencers and address all kinds of segments but most of all, what is predominant, are the profiles. Lifestyle<\/em>, Fashion<\/em>, Travel<\/em> and Gastro<\/em><\/strong> aside with huge celebrities and famous personalities with very popular profiles due to their fame.<\/p>\n In this platform, many brands collaborate with famous influencers. Due to the amount of followers in their accounts and the influence that they have on them, companies are able to reach a large public and increase visibility. Lately, Micro and nano profiles are gaining importance in Influencer Marketing<\/strong>, since it addresses a smaller audience, the power of influence, most of the times, increases. Others features that make Instagram number 1 is its famous Instagram shopping<\/strong>, from where you can sell directly your products by adding a tag in the publications: An amazing opportunity for brands that operate on e-commerce.<\/p>\n The best example would be the famous Kim Kardashian<\/strong><\/a>, counting more than 147 millions of followers with several collaborations with different brands as we can see in the following image where she has collaborated with the company Skims<\/strong><\/a>.<\/p>\n <\/p>\n https:\/\/www.instagram.com\/p\/B11r-SXg75O\/<\/p>\n <\/p>\n Another example would be Chef Franco Noriega<\/a><\/strong>, known internationally and has more than 823 M followers. Here we can see his collaboration with the brand Jean Paul Gaultier<\/a><\/strong>.<\/p>\n <\/p>\n https:\/\/www.instagram.com\/p\/BzqcpAHnPfo\/<\/p>\n <\/p>\n Another example of travel influencer would be Murad Osmann<\/a><\/strong>, he has at its account more than 4 millions of followers. He went around the world with his girlfriend whom is known for her photographs that go viral due to their originality.\u00a0 He publishes promotional posts like the following one made with Disney<\/a><\/strong>.<\/p>\n <\/p>\n https:\/\/www.instagram.com\/p\/Byfuzsthuht\/<\/p>\n <\/p>\n Another example is the Fashion influencer Chiara Ferragni<\/a><\/strong> with GHD<\/a><\/strong> with a profile that counts more than 17 million followers.<\/p>\n <\/p>\n https:\/\/www.instagram.com\/p\/BziiVP5oVtT\/<\/p>\n The quintessential video platform Youtube is leader in format video content. Many brands try to get their products shown through different types of influencers that record video for this platform. \u201cThink with Google\u201d<\/a><\/strong> study has shown that the ROI of Youtube is higher than ads on conventional TV.<\/p>\n A good example would be the famous Youtuber\/Gamer RubiusOMG<\/a><\/strong>, with a channel that counts more than 25 million subscribers. He has made partnerships with brands such as Sony Picture<\/a><\/strong> to promote some of their launches.<\/p>\n <\/p>\nInstagram<\/h2>\n
Youtube<\/h2>\n