{"id":7248,"date":"2020-01-31T16:25:25","date_gmt":"2020-01-31T14:25:25","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?p=7248"},"modified":"2025-04-22T10:14:00","modified_gmt":"2025-04-22T08:14:00","slug":"do-you-know-san-publicito-this-is-how-our-advertising-saint-was-born","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/do-you-know-san-publicito-this-is-how-our-advertising-saint-was-born\/","title":{"rendered":"Do you know San Publicito? This is how our advertising saint was born"},"content":{"rendered":"<p>Today,<strong> the saint of advertising celebrates his birthday<\/strong>. How we advertise has been evolving over almost three decades. First, we started focusing on the online world, and <strong>this has evolved into the micro-influencer marketing strategies<\/strong>.<\/p>\n<h2>How San Publicito was born<\/h2>\n<p>San Publicito has become a significant date in all advertisers\u2019 calendars, not only because he is their patron saint, but also because many of them get a day off to celebrate this holiday. <strong><a href=\"https:\/\/sanpublicito.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">San Publicito<\/a> is named after the apostle St. Paul<\/strong>, who was commissioned to spread the word of God about 2020 years ago. St. Paul is celebrated on January 25th, the date chosen to celebrate the St. Publicito\u2019s holiday as well.<\/p>\n<p>But\u2026 Why do we celebrate San Publicito this year on the 31st then? This is because, in its origin, the State Collective Bargaining Agreement said it would be held on the last Friday in January. So, it will only coincide with the official date on certain occasions. Spoiler alert: <strong>We\u2019ll have to wait until 2030 for the two events to coincide<\/strong>.<\/p>\n<p>It was the advertising agency <a href=\"https:\/\/peanutsmonkeys.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Penauts&amp;Monkey<\/a> (at that time Bassat Ogilvy &amp; Mather) that <strong>came up with this idea in the early 90s as a joke<\/strong>. It was only a couple of years later that The Grow Agency created the female version of the saint, called <a href=\"https:\/\/www.santapublicita.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Santa Publicita<\/strong><\/a>, with the idea of <strong>highlighting the role of the woman in the sector<\/strong>.<\/p>\n<h2>The evolution of advertising<\/h2>\n<p>Already in the 90s, with the emerge of private TVs, advertising is experiencing a new niche that is exploding. Who hasn\u2019t ever suffered from the advertisements between their favorite tv programs? But with the birth of the internet, everything has changed. Brands have now the opportunities that were unthinkable only a couple of years ago: <strong>to be able to communicate immediately and directly with their audience<\/strong>.<\/p>\n<p>Also, segmentation has reached very specific levels. In traditional media advertising, addressing and reaching a specific audience was very complicated. There are areas in which the audience is very general, and others where basic segmentation is very complicated.<\/p>\n<p>However, the internet changes this paradigm. T<strong>he possibilities of segmentation that companies have nowadays are incredible<\/strong>. It\u2019s already surprising that the audience can be divided by location, sex, age, hobbies, and\/or socioeconomic level. But segmentation, nowadays, eve goes beyond that. <strong>Facebook, for instance, knows everything about our lives<\/strong> (or at least about what we tell them), and can segment on every detail it knows about you.<\/p>\n<h2>Influencer marketing<\/h2>\n<p>Right when we think publicity couldn\u2019t go any further, micro-influencers start turning around the traditional way of advertising.<\/p>\n<p>With <a href=\"https:\/\/socialpubli.com\/es\/blog\/marketing-influencers\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro-influencer marketing<\/a>, the followers do not perceive that the influencer is trying to sell something, but that a reference, whom they trust and whose opinions matter, <strong>is recommending them a product that will be good or useful<\/strong> for their own.<\/p>\n<p>Also, the <a href=\"https:\/\/socialpubli.com\/es\/blog\/estudio-influencers-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SocialPubli Influencers Study<\/strong><\/a>, published in October 2019, reveals that<strong> the best way to make your product look fashionable is to rely on micro-influencers to promote the product,<\/strong> since they are the ones with the greatest prescription power.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, the saint of advertising celebrates his birthday. How we advertise has been evolving over almost three decades. First, we started focusing on the online world, and this has evolved into the micro-influencer marketing strategies. How San Publicito was born San Publicito has become a significant date in all advertisers\u2019 calendars, not only because he [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,13],"tags":[406,405,408,409,407],"class_list":["post-7248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","category-influencers-and-advertisers","tag-advertisement","tag-digital-marketing","tag-san-publicito-2","tag-santa-publicita-2","tag-spanish-advertising-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Know San Publicito? | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"San Publicito, the patron of advertising, celebrates his day. 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