{"id":7640,"date":"2020-04-17T12:12:39","date_gmt":"2020-04-17T10:12:39","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?p=7640"},"modified":"2025-05-16T13:12:42","modified_gmt":"2025-05-16T11:12:42","slug":"influencer-marketing-how-to-work-to-influence-in-a-worldwide-crisis","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/influencer-marketing-how-to-work-to-influence-in-a-worldwide-crisis\/","title":{"rendered":"Influencer marketing: How to work to influence in a worldwide crisis?"},"content":{"rendered":"<p style=\"margin: 0cm; margin-bottom: .0001pt;\"><span style=\"color: #0e101a;\">Influencers are the new faces of <b>businesses<\/b> around the world since they have the power to get their <strong>audiences engaged and aware of what they are promoting.<\/strong> And as it may sound easy, being an influencer it&#8217;s a huge challenge.<\/span><\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\"><span style=\"color: #0e101a;\">Right now, brands face a new obstacle, to communicate their messages while a worldwide\u00a0<strong>lockdown<\/strong>\u00a0is present. While influencers have a new <b>opportunity<\/b> to start and keep working with brands.\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\"><span style=\"color: #0e101a;\">Traditional advertisement has become less effective in tracking leads while consumers like to feel confident about the product or service they are buying. <strong>Influencers, <\/strong>on the other hand<strong>, make you feel like you are talking to an old friend that you trust<\/strong>. Around <strong>40%<\/strong> of people reported that they <strong>purchased a product online after watching a review of an influencer.\u00a0<\/strong><\/span><\/p>\n<h2 class=\"p1\">What is the panorama for brands that want to influence their consumers while everything is shut down?<\/h2>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\"><span style=\"color: #0e101a;\">At the moment, as the COVID-19 sweeps the globe,\u00a0<strong>brands are working with influencers<\/strong>\u00a0to keep creating content. With agencies temporarily shut down, brands look for different tools to keep their communications going. And\u00a0<strong>Social media<\/strong>\u00a0has been the\u00a0<strong>ally<\/strong>\u00a0for brands during this world crisis.\u00a0\u00a0<\/span><\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\"><span style=\"color: #0e101a;\">Brands that did not use to work with influencers before, are working now with them, and they are starting to feel pleased with the short-term results they are getting.\u00a0<strong>Influencers<\/strong>\u00a0are\u00a0<strong>content creators<\/strong>\u00a0and businesses are figuring out not only how\u00a0<strong>creative<\/strong>\u00a0is the advertisement created by influencers, but also the\u00a0<strong>high-quality content<\/strong>\u00a0they can create with <strong>little budget.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7636\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/04\/influencers-at-home.jpeg\" alt=\"Influencer marketing: How to work to influence in a worldwide crisis?\" width=\"563\" height=\"750\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/04\/influencers-at-home.jpeg 563w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/04\/influencers-at-home-225x300.jpeg 225w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Influencer marketing is an investment. However, it is not as expensive as other types of advertisements. Luckily, the impact of this type of marketing has been measured; and statistics prove that influencer marketing is a worthwhile monetary and time investment. For businesses that want to\u00a0<strong>know how to work to influence<\/strong>, they must start thinking in working hand to hand with the\u00a0<strong>influencer community<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Marketing and content creators are adjusting to the fast changes\u2019 markets are experimenting, and they are adapting in the best way. This transition is changing the communication as we know it, showing us that <strong>content created by influencers engage consumers more organically and naturally.<\/strong> During the COVID-19 pandemic marketing agencies have been able to see how influencers are changing their communications in a more consumer-direct way.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Influencers do not only increase <strong>brand awareness<\/strong>, but also build a large and strong <strong>community<\/strong> and <strong>brand reputation<\/strong> in the particular target your brand is connecting with. In <a href=\"https:\/\/socialpubli.com\/es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SocialPubli<\/strong><\/a> we see this type of communication as one of the most effective in the market now and we encourage businesses around the world to implement it to start seeing <strong>amazing<\/strong> results.<\/span><\/p>\n<p><span style=\"color: #000000;\">If you feel interested in finding more information regarding opportunities for your brand through influencer marketing at this moment, you should check out our online Webinar available in this <a href=\"https:\/\/www.youtube.com\/watch?v=o4nRR05_C5Y&amp;list=LL05wjGzBaQbiuxnmpzH72gQ&amp;index=2&amp;t=968s\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>link.<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers are the new faces of businesses around the world since they have the power to get their audiences engaged and aware of what they are promoting. And as it may sound easy, being an influencer it&#8217;s a huge challenge. Right now, brands face a new obstacle, to communicate their messages while a worldwide\u00a0lockdown\u00a0is present. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,13],"tags":[221,485,487,486,489,425,223,379,490,488],"class_list":["post-7640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-about-influencer-marketing","category-influencers-and-advertisers","tag-brand-awareness","tag-brands","tag-content-creator","tag-creative","tag-engagement-2","tag-influencer-campaigns","tag-influencer-strategy","tag-marketing-influencers","tag-social-media-2","tag-work-to-influence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Influence During a Global Crisis | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Influencers now lead brand awareness globally. Learn how they engage audiences and drive sales in ways traditional ads can&#039;t on SocialPubli Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/influencer-marketing-how-to-work-to-influence-in-a-worldwide-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Influence During a Global Crisis | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Influencers now lead brand awareness globally. 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