{"id":11655,"date":"2022-04-20T14:51:49","date_gmt":"2022-04-20T12:51:49","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=11655"},"modified":"2025-09-15T11:27:04","modified_gmt":"2025-09-15T09:27:04","slug":"estudio-influencers-2021","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/es\/estudio-influencers-2021\/","title":{"rendered":"III Estudio de Influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11655\" class=\"elementor elementor-11655\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4239b7e e-flex e-con-boxed e-con e-parent\" data-id=\"4239b7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a416d32 e-con-full e-flex e-con e-child\" data-id=\"a416d32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba33832 elementor-widget elementor-widget-heading\" data-id=\"ba33832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">III Estudio de Influencers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d9fef7 e-flex e-con-boxed e-con e-parent\" data-id=\"4d9fef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92f35e4 elementor-widget elementor-widget-text-editor\" data-id=\"92f35e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"font-weight: 400; color: #E02482;\">\u00bfQu\u00e9 tienen en cuenta los y las influencers a la hora de colaborar con una marca?<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d94129 e-flex e-con-boxed e-con e-parent\" data-id=\"2d94129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d57274 e-con-full e-flex e-con e-child\" data-id=\"7d57274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd941d4 elementor-widget elementor-widget-text-editor\" data-id=\"bd941d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Highlights del estudio<\/h2><ul class=\"list-style\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instagram sigue siendo la red social favorita para los influencers <\/b><span style=\"font-weight: 400;\">por tercer a\u00f1o consecutivo. <\/span><b>TikTok se posiciona en tercer lugar <\/b><span style=\"font-weight: 400;\">y <\/span><b>Facebook sigue siendo una de las plataformas m\u00e1s utilizadas. <\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>El pago por publicaci\u00f3n es la forma de remuneraci\u00f3n m\u00e1s popular <\/b><span style=\"font-weight: 400;\">entre los encuestados y la mayor\u00eda prefiere <\/span><b>que se mida el \u00e9xito de las campa\u00f1as o colaboraciones <\/b><span style=\"font-weight: 400;\">con marcas <\/span><b>mediante las visitas y el alcance<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Otro dato revelando en este estudio de influencers es que a<b style=\"font-weight: 400;\">umenta el reconocimiento del trabajo de los influenciadores <\/b><span style=\"font-weight: 400;\">con respecto al a\u00f1o pasado: casi la mitad de los encuestados, el <\/span><b style=\"font-weight: 400;\">44,5%<\/b><span style=\"font-weight: 400;\">, afirma que su trabajo s\u00ed est\u00e1 reconocido de forma positiva.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En cuanto al <\/span><b>etiquetado de las publicaciones de car\u00e1cter publicitario<\/b><span style=\"font-weight: 400;\"> con el hashtag <\/span><b>#Ad<\/b><span style=\"font-weight: 400;\">, un <\/span><b>82,4% de los encuestados lo considera importante<\/b><span style=\"font-weight: 400;\">. Sin embargo, cabe destacar que <\/span><b>un 77,2% declara que el hecho de utilizar esta etiqueta puede influir en el resultado de las campa\u00f1as<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p>Par tener una visi\u00f3n m\u00e1s completa de c\u00f3mo ha avanzado este mundo en constante evoluci\u00f3n, tambi\u00e9n puedes consultar <a href=\"https:\/\/socialpubli.com\/es\/blog\/estudio-influencers-2019\/\">nuestro anterior estudio de influencers<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba859bf elementor-widget elementor-widget-image\" data-id=\"ba859bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"611\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/06\/mock-estudio-influ-IT.png\" class=\"attachment-large size-large wp-image-12055\" alt=\"\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/06\/mock-estudio-influ-IT.png 913w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/06\/mock-estudio-influ-IT-300x229.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2022\/06\/mock-estudio-influ-IT-768x586.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-811a37a e-con-full e-flex e-con e-child\" data-id=\"811a37a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0d735 elementor-widget elementor-widget-text-editor\" data-id=\"9a0d735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para la elaboraci\u00f3n de este estudio de influencers hemos encuestado a casi <\/span><b>3.000 influenciadores<\/b>\u00a0<b>de 20 pa\u00edses diferentes<\/b><span style=\"font-weight: 400;\"> registrados en la plataforma de SocialPubli. Gracias a esto, hemos conseguido una visi\u00f3n global sobre el trabajo de los y las influencers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e44ca elementor-widget elementor-widget-text-editor\" data-id=\"50e44ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"margin-top: 0; margin-bottom: 30px;\"><span style=\"font-weight: 400;\">Descarga el III Estudio de Influencers en PDF<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff19770 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"ff19770\" data-element_type=\"widget\" data-e-type=\"widget\" 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e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>III Estudio de Influencers \u00bfQu\u00e9 tienen en cuenta los y las influencers a la hora de colaborar con una marca? Highlights del estudio Instagram sigue siendo la red social favorita para los influencers por tercer a\u00f1o consecutivo. TikTok se posiciona en tercer lugar y Facebook sigue siendo una de las plataformas m\u00e1s utilizadas. El pago [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11696,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11655","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>III Estudio de Influencers | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Descubre con nuestro estudio de influencers las novedades m\u00e1s frescas del mundo de los influenciadores a lo largo del mundo. \u00a1Inf\u00f3rmate ya con los datos m\u00e1s nuevos!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/es\/estudio-influencers-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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