{"id":27897,"date":"2026-09-30T19:02:39","date_gmt":"2026-09-30T17:02:39","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/influencers-e-commerce-2026-study\/"},"modified":"2026-10-07T15:54:50","modified_gmt":"2026-10-07T13:54:50","slug":"estudio-influencers-e-commerce-2026","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/es\/estudio-influencers-e-commerce-2026\/","title":{"rendered":"Estudio influencers &#038; e-commerce 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27897\" class=\"elementor elementor-27897 elementor-27763\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7efbeba e-flex e-con-boxed e-con e-parent\" data-id=\"7efbeba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5688011 e-con-full e-flex e-con e-child\" data-id=\"5688011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299c8b7 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"299c8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00a1Descubre c\u00f3mo los influencers est\u00e1n transformando el ecommerce!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd66b1e e-flex e-con-boxed e-con e-parent\" data-id=\"fd66b1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6414fe e-con-full e-flex e-con e-child\" data-id=\"b6414fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40e8740 elementor-widget elementor-widget-text-editor\" data-id=\"40e8740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este nuevo estudio de SocialPubli, <strong>hemos analizado c\u00f3mo los creadores de contenido influyen en las decisiones de compra online, desde el descubrimiento de un producto hasta la decisi\u00f3n final<\/strong>. Exploramos el poder de sus recomendaciones m\u00e1s all\u00e1 de la visibilidad.<\/p><p><strong>Adem\u00e1s, profundizamos en qu\u00e9 plataformas y formatos destacan a la hora de generar conversiones y qu\u00e9 factores facilitan o frenan la compra.<\/strong> Por eso, te damos las claves para entender el papel de la confianza, los descuentos y la afinidad entre producto y audiencia en una estrategia de creator commerce.<\/p><p><strong>Desc\u00e1rgate este estudio y descubre c\u00f3mo adaptar tus campa\u00f1as de influencer marketing<\/strong>, conectar contenido y ecommerce y aprovechar el potencial de los creadores en cada etapa del proceso de compra.<b><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eb8560 e-con-full e-flex e-con e-child\" data-id=\"4eb8560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7408ec elementor-widget elementor-widget-text-editor\" data-id=\"c7408ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><b>\u00bfQu\u00e9 hace que una recomendaci\u00f3n despierte inter\u00e9s y qu\u00e9 necesita para convertirse en una venta? \u00a1Te lo contamos! <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d4137 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"47d4137\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div 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href=\"https:\/\/socialpubli.com\/corp\/advertisers\/politica_de_privacidad\"> Pol\u00edtica de privacidad<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_comcomercial_study elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_comcomercial_study]\" id=\"form-field-field_comcomercial_study\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_comcomercial_study\">\n Acepto comunicaci\u00f3n comercial de Socialpubli<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a1Descubre c\u00f3mo los influencers est\u00e1n transformando el ecommerce! En este nuevo estudio de SocialPubli, hemos analizado c\u00f3mo los creadores de contenido influyen en las decisiones de compra online, desde el descubrimiento de un producto hasta la decisi\u00f3n final. Exploramos el poder de sus recomendaciones m\u00e1s all\u00e1 de la visibilidad. Adem\u00e1s, profundizamos en qu\u00e9 plataformas y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27745,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-27897","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio de Influencers y E-commerce 2026 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo influyen los creadores de contenido en las compras online en 2026: datos, tendencias y claves de social commerce para marcas y e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/influencers-e-commerce-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio de Influencers y E-commerce 2026 | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo influyen los creadores de contenido en las compras online en 2026: datos, tendencias y claves de social commerce para marcas y e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/influencers-e-commerce-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T13:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2026\/09\/Frame-23-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/\",\"url\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/\",\"name\":\"Estudio de Influencers y E-commerce 2026 | SocialPubli Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Frame-23-1.png\",\"datePublished\":\"2026-09-30T17:02:39+00:00\",\"dateModified\":\"2026-10-07T13:54:50+00:00\",\"description\":\"Descubre c\u00f3mo influyen los creadores de contenido en las compras online en 2026: datos, tendencias y claves de social commerce para marcas y e-commerce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Frame-23-1.png\",\"contentUrl\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Frame-23-1.png\",\"width\":800,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/influencers-e-commerce-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/socialpubli.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudio influencers &#038; 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