{"id":8758,"date":"2020-10-14T13:33:07","date_gmt":"2020-10-14T11:33:07","guid":{"rendered":"https:\/\/socialpubli.com\/blog\/?page_id=8758"},"modified":"2025-09-15T10:48:49","modified_gmt":"2025-09-15T08:48:49","slug":"estudio-anunciantes-influencers-2020","status":"publish","type":"page","link":"https:\/\/socialpubli.com\/blog\/es\/estudio-anunciantes-influencers-2020\/","title":{"rendered":"II Estudio de Anunciantes con Influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8758\" class=\"elementor elementor-8758\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc8432 e-flex e-con-boxed e-con e-parent\" data-id=\"adc8432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-689f8c0 e-con-full e-flex e-con e-child\" data-id=\"689f8c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-773041c elementor-widget elementor-widget-heading\" data-id=\"773041c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">II Estudio de Anunciantes 2020<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de0e07a e-flex e-con-boxed e-con e-parent\" data-id=\"de0e07a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6840fda e-con-full e-flex e-con e-child\" data-id=\"6840fda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2df87e6 elementor-widget elementor-widget-text-editor\" data-id=\"2df87e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"margin-top: 0px;\">\u00bfFunciona el marketing de influencers?<\/h2><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8794 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon1-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Para el II Estudio de Anunciantes con Influencers de SocialPubli 2020, encuestamos a 200 anunciantes profesionales en los sectores de redes sociales, publicidad y medios, marketing y relaciones p\u00fablicas de <strong>m\u00e1s de 15 pa\u00edses en Norteam\u00e9rica, Latinoam\u00e9rica y Europa. <\/strong><\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8800 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon3-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Tras preguntar a nuestros anunciantes sobre sus opiniones y experiencias con marketing de influencers. Hemos obtenido sus conclusiones sobre la eficacia del <strong>marketing en redes sociales, el retorno de inversi\u00f3n, los mejores momentos para usar influencers en sus estrategias, as\u00ed como los desaf\u00edos m\u00e1s grandes que les presenta el marketing el influencers.<\/strong><\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-8797 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon2-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>Los anunciantes tambi\u00e9n compartieron con nosotros, <strong>qu\u00e9 buscan en un influencer, el n\u00famero \u00f3ptimo de seguidores que deber\u00eda tener perfil as\u00ed como los m\u00e9todos preferidos para contactar<\/strong> a los influencers.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8803 alignnone\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01.png 210w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01-150x150.png 150w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2020\/10\/icon4-study2020-01-77x77.png 77w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/>En este estudio, veremos c\u00f3mo el 42% de anunciantes piensan que<strong> el Marketing de Influencers es el canal que genera el mejor ROI (retorno de inversi\u00f3n)<\/strong> comparado con social ads, SEO y email marketing. Adem\u00e1s, el 89.2% de anunciantes confirman que el marketing de influencers es muy efectivo, una cifra 5,2% m\u00e1s alta que la del <a href=\"https:\/\/socialpubli.com\/es\/blog\/estudio-anunciantes-influencers-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00faltimo estudio del a\u00f1o pasado<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c26833 e-con-full e-flex e-con e-child\" data-id=\"2c26833\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87251c1 elementor-widget elementor-widget-text-editor\" data-id=\"87251c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"margin-top: 0; color: #E02482;\">Descarga el II Estudio de Anunciantes 2020 en PDF:<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfa9e3 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"9bfa9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form II Estudio anunciantes ES\" aria-label=\"Form II Estudio anunciantes ES\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"8758\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9bfa9e3\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Estudio de Anunciantes con Influencers 2020 | SocialPubli 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for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_dc1fd34 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_dc1fd34\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTel\u00e9fono\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_dc1fd34]\" id=\"form-field-field_dc1fd34\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_dfe0974 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_dfe0974\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_dfe0974]\" id=\"form-field-field_dfe0974\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_426d7c8 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_426d7c8]\" id=\"form-field-field_426d7c8\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_426d7c8\">Acepto la <a href=\"https:\/\/socialpubli.com\/corp\/advertisers\/politica_de_privacidad\" target=\"blank\" rel=\"nofollow\">pol\u00edtica de Privacidad<\/a>\n<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_404b7bb elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_404b7bb]\" id=\"form-field-field_404b7bb\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_404b7bb\">Acepto comunicaci\u00f3n comercial de Socialpubli<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>II Estudio de Anunciantes 2020 \u00bfFunciona el marketing de influencers? Para el II Estudio de Anunciantes con Influencers de SocialPubli 2020, encuestamos a 200 anunciantes profesionales en los sectores de redes sociales, publicidad y medios, marketing y relaciones p\u00fablicas de m\u00e1s de 15 pa\u00edses en Norteam\u00e9rica, Latinoam\u00e9rica y Europa. Tras preguntar a nuestros anunciantes sobre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8758","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio de Anunciantes con Influencers 2020 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"\u00bfDe verdad funciona el marketing con influencers? 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