{"id":1905,"date":"2016-08-24T12:43:36","date_gmt":"2016-08-24T10:43:36","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=1905"},"modified":"2025-08-21T11:34:05","modified_gmt":"2025-08-21T09:34:05","slug":"consejos-para-crear-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/consejos-para-crear-marketing-de-contenidos\/","title":{"rendered":"Consejos para crear marketing de contenidos"},"content":{"rendered":"<p>En el mundo de las empresas est\u00e1 en boca de todo el mundo el marketing de contenidos, \u00bfpero <strong>sabes exactamente lo que es y c\u00f3mo crearlo<\/strong>?<\/p>\n<p>Se trata de ofrecer una serie de contenidos atractivos e interesantes para nuestra audiencia con el fin de <strong>aportar valor a nuestra marca<\/strong> y es una forma de fidelizar a nuestros clientes.<\/p>\n<h2>Define tus objetivos<\/h2>\n<p>Antes de lanzarte a la piscina y comenzar a escribir a lo loco, debes <strong>pensar qu\u00e9 objetivos quieres conseguir<\/strong> (visibilidad, tr\u00e1fico, reputaci\u00f3n\u2026) y tener muy claro a qu\u00e9 p\u00fablico queremos llegar.<\/p>\n<p>Hay que saber de qu\u00e9 lugar partimos, es decir, analiza tu actual reputaci\u00f3n y el valor entre nuestro p\u00fablico.<\/p>\n<p>\u00a1No te olvides de tu competencia! Echa un vistazo a lo que est\u00e1n haciendo y qu\u00e9 resultados est\u00e1n consiguiendo. No se trata de copiarles, pero<\/p>\n<h2>Qu\u00e9 tipo de contenido utilizar<\/h2>\n<p>Una vez que tengas claros cu\u00e1les son tus objetivos <strong>piensa qu\u00e9 tipo de contenido utilizar\u00e1s<\/strong>. Puedes crear un blog, preparar informes, archivos para descargar en PDF, newsletter, v\u00eddeos\u2026 \u00a0\u00a1El que m\u00e1s se adapte a tu target!<\/p>\n<h2>Estrategias para los contenidos<\/h2>\n<p><strong>Planifica bien qu\u00e9 contenidos vas a elaborar,<\/strong> averigua el contenido que tu target espera de ti, qu\u00e9 tipo de contenidos pueden utilizar y qu\u00e9 t\u00e9rminos relacionados con tu empresa son buscados en internet.<\/p>\n<p><strong>Crea contenidos excepcionales<\/strong>, que llamen la atenci\u00f3n del lector. De este modo, conseguir\u00e1s que vuelvan a pasar por tu p\u00e1gina.<\/p>\n<p>Recuerda optimizarlos para SEO, as\u00ed conseguir\u00e1s atraer usuarios que quiz\u00e1 no conoc\u00edan tu marca o no empatizaban con ella y han llegado buscando un t\u00e9rmino relacionado.<\/p>\n<p>Es importante que seas<strong> interactivo con ellos.<\/strong> Da pie a que comenten el contenido, lo comparten e interact\u00faen con \u00e9l.<\/p>\n<p>Ten en cuenta que el marketing de contenidos<strong> se elabora a largo plazo,<\/strong> crea un calendario editorial, fija una periodicidad fija y vete planificando a largo plazo contenidos.<\/p>\n<p>Por \u00faltimo, es fundamental que analices c\u00f3mo funciona tu contenido.\u00a0Este paso ser\u00e1 fundamental, tiene que saber qu\u00e9 contenido les gusta y cu\u00e1l no a tu audiencia.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo de las empresas est\u00e1 en boca de todo el mundo el marketing de contenidos, \u00bfpero sabes exactamente lo que es y c\u00f3mo crearlo? Se trata de ofrecer una serie de contenidos atractivos e interesantes para nuestra audiencia con el fin de aportar valor a nuestra marca y es una forma de fidelizar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[180,94,102,181],"class_list":["post-1905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","tag-brand","tag-consejos-de-marketing","tag-contenidos","tag-empresas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consejos para crear marketing de contenidos | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"En el mundo de las empresas est\u00e1 en boca de todo el mundo el marketing de contenidos, \u00bfpero sabes exactamente lo que es y 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