{"id":2433,"date":"2017-03-29T10:47:04","date_gmt":"2017-03-29T08:47:04","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2433\/"},"modified":"2025-08-12T13:31:24","modified_gmt":"2025-08-12T11:31:24","slug":"collection-facebook","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/collection-facebook\/","title":{"rendered":"Collection, el nuevo formato publicitario de Facebook"},"content":{"rendered":"

Cada semana, la red social de Mark Zuckerberg nos sorprende con nuevas herramientas o funcionalidades (ya te contamos hace unas semanas c\u00f3mo est\u00e1 desarrollando su propia <\/span>Inteligencia Artificial<\/span><\/a>). En esta ocasi\u00f3n, queremos centrarnos en Collection, el nuevo formato publicitario que Facebook acaba de presentar en su <\/span>blog<\/span><\/a>.<\/span><\/p>\n

Contexto<\/b><\/h2>\n

Es imprescindible adaptarse al dispositivo m\u00f3vil y Facebook lo sabe muy bien. Es muy com\u00fan que los usuarios utilicen su smartphone para realizar sus compras de manera online. Por tanto, surge la necesidad de que la publicidad, al igual que los ecommerce de las marcas, se adapten cien por cien a todos los dispositivos. <\/span><\/p>\n

En este sentido, hay que destacar que muchas compras hechas con el m\u00f3vil no llegan a producirse, por el tiempo empleado en cargarse las webs o porque no se aprecia demasiado bien el producto. Con este contexto, el equipo de Facebook ha desarrollado un anuncio con el que poder solventar estos problemas: Collection.<\/span><\/p>\n

\u00bfQu\u00e9 es Collection?<\/b><\/h2>\n

Con este nuevo anuncio, la plataforma social hace m\u00e1s accesibles los productos que quieren mostrar las marcas en su venta digital. Gracias a Collection, el usuario podr\u00e1 realizar una compra de manera inmersiva y \u00e1gil. <\/span><\/p>\n

El formato muestra hasta 50 productos, cada uno de ellos con una propia p\u00e1gina donde aparecen los detalles. Se aumenta, por tanto, las posibilidades de ver en perfectas condiciones los productos que queremos comprar. \u00a0No obstante, no solo permite subir muchas fotograf\u00edas de los productos, sino que, tambi\u00e9n, se pueden subir v\u00eddeos. <\/span><\/p>\n

El anuncio redirige de manera muy r\u00e1pida al sitio de compra. Una vez est\u00e9 en el proceso de compra (a pantalla completa), el usuario puede visualizar las diferentes im\u00e1genes del producto. Por otro lado, el formato tambi\u00e9n realiza recomendaciones de compra. Por ejemplo, en el sector moda, se pueden incluir productos que formen un conjunto.<\/span><\/p>\n

\"\"<\/p>\n

Mejoras para los anunciantes<\/b><\/h2>\n

Adem\u00e1s, para mejorar las estad\u00edsticas de los anuncios, <\/span>Facebook ha anunciado en su blog <\/span><\/a>que aportar\u00e1 m\u00e1s datos sobre el rendimiento de los anuncios experienciales, como son Collection y <\/span>Canvas<\/span><\/a>. En este sentido, la red social se ha comprometido a proporcionar en su anal\u00edtica los clics que redirigen a los usuarios fuera de la plataforma. Todo ello, con el objetivo de satisfacer las necesidades que los anunciantes de la plataforma tienen.<\/span><\/p>\n

Si quieres que los usuarios disfruten de nuevas experiencias de compras con tu marca, \u00a1collection es tu formato! De momento, marcas como Adidas<\/a> y Tommy Hilfiger<\/a> ya lo han utilizado para crecer sus ventas en esta plataforma.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cada semana, la red social de Mark Zuckerberg nos sorprende con nuevas herramientas o funcionalidades (ya te contamos hace unas semanas c\u00f3mo est\u00e1 desarrollando su propia Inteligencia Artificial). En esta ocasi\u00f3n, queremos centrarnos en Collection, el nuevo formato publicitario que Facebook acaba de presentar en su blog. Contexto Es imprescindible adaptarse al dispositivo m\u00f3vil y […]<\/p>\n","protected":false},"author":2,"featured_media":2434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254,16],"tags":[226,224,29,225,25,43],"class_list":["post-2433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","category-redes-sociales","tag-anuncio","tag-collection","tag-facebook","tag-formatos-publicitarios","tag-redes-sociales","tag-social-media"],"yoast_head":"\nCollection: formato publicitario de Facebook | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Cada semana, la red social de Mark Zuckerberg nos sorprende con nuevas herramientas o funcionalidades, como Collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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