{"id":2466,"date":"2017-04-20T14:16:52","date_gmt":"2017-04-20T12:16:52","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2466\/"},"modified":"2025-09-15T11:33:59","modified_gmt":"2025-09-15T09:33:59","slug":"estudio-redes-sociales-2017","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/estudio-redes-sociales-2017\/","title":{"rendered":"El 53% de los internautas buscan informaci\u00f3n en las redes sociales antes de comprar"},"content":{"rendered":"

IAB Spain<\/span><\/a> ha publicado su Estudio Anual de Redes Sociales 2017, con los datos m\u00e1s recientes de la situaci\u00f3n de las redes sociales. \u00bfCu\u00e1nto terreno le ha ganado Instagram a Twitter? \u00bfInfluyen mucho las redes a la hora de comprar por internet?<\/span><\/p>\n

Las tendencias de las redes<\/b><\/h2>\n

Hay 19,2 millones de usuarios de redes sociales en Espa\u00f1a (de entre 16 y 65 a\u00f1os) y cada uno usa unas 4,8 de media. Si hacemos cuentas… sale a muchos perfiles y muchos influencers. <\/span><\/p>\n

No sorprende mucho que el perfil que menos redes utiliza es el de hombres de 44 a\u00f1os de promedio, que se justifica por la falta de inter\u00e9s y las preocupaci\u00f3n por la privacidad.<\/span><\/p>\n

\"redes<\/a>
Gr\u00e1fica realizada por IAB<\/figcaption><\/figure>\n

WhatsApp reina Espa\u00f1a, con un 8,3 de valoraci\u00f3n, casi un punto por encima de Facebook. Los usuarios la usan m\u00e1s de 5 horas a la semana, aunque seguro que todos conocen a algu<\/span>ien que sube la media.<\/span><\/p>\n

Pero la tendencia de este a\u00f1o ha sido Instagram. Gracias a sus cambios, la mitad de sus usuarios han aumentado la frecuencia de visita y mucho p\u00fablico joven de Snapchat ha migrado a la aplicaci\u00f3n. <\/span>Instagram <\/span><\/a>ya se usa m\u00e1s que <\/span>Twitter<\/span><\/a>, que tiene una tasa de abandono del 13%.<\/span>
\nSiguiendo nuestro particular ritmo, entre las 20:30 y 00:30 es cuando se conectan m\u00e1s usuarios. Aunque haya m\u00e1s potencial para que vean contenidos, hay que tener en cuenta que tambi\u00e9n habr\u00e1 m\u00e1s competencia.<\/span><\/p>\n

\u00bfY las marcas?<\/strong><\/h2>\n
\"sectores<\/a>
Gr\u00e1fica realizada por IAB<\/figcaption><\/figure>\n

El estudio tambi\u00e9n presenta informaci\u00f3n interesante para l<\/span>as empresas, como que el 83% de los internautas siguen marcas a trav\u00e9s de las redes. Entre los sectores con m\u00e1s fans, el de entretenimiento, la cultura y los medios encabezan la lista.<\/span><\/p>\n

Muchos usuarios aprovechan las redes activamente. Un 53% suele buscar informaci\u00f3n en alguna red social antes de realizar sus compras en internet, especialmente en <\/span>Facebook<\/span><\/a>. <\/span><\/p>\n

El 66% valora positivamente los comentarios de otros usuarios, y el 53% afirma que los comentarios influyen mucho o bastante a la hora de decidir. Sin embargo, solo el 39% realizan los comentarios.<\/span><\/p>\n

Te dejamos el <\/span>estudio de IAB<\/span><\/a> por si quieres ver las estad\u00edsticas con m\u00e1s detalle. \u00bfQu\u00e9 dato te ha sorprendido m\u00e1s? Por ejemplo, \u00bfque el 20% de internautas utilice WhatsApp en el ordenador?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

IAB Spain ha publicado su Estudio Anual de Redes Sociales 2017, con los datos m\u00e1s recientes de la situaci\u00f3n de las redes sociales. \u00bfCu\u00e1nto terreno le ha ganado Instagram a Twitter? \u00bfInfluyen mucho las redes a la hora de comprar por internet? Las tendencias de las redes Hay 19,2 millones de usuarios de redes sociales […]<\/p>\n","protected":false},"author":2,"featured_media":2468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254,16],"tags":[40,57,25,43],"class_list":["post-2466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","category-redes-sociales","tag-consejos-instagram","tag-marca","tag-redes-sociales","tag-social-media"],"yoast_head":"\nEstudio sobre el uso de Redes Sociales en 2017 | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"IAB Spain ha publicado su Estudio Anual de Redes Sociales 2017. \u00bfCu\u00e1nto terreno le ha ganado Instagram a Twitter? \u00a1Desc\u00fabrelo aqu\u00ed con nuestro an\u00e1lisis!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/es\/estudio-redes-sociales-2017\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio sobre el uso de Redes Sociales en 2017 | SocialPubli Blog\" \/>\n<meta property=\"og:description\" content=\"IAB Spain ha publicado su Estudio Anual de Redes Sociales 2017. \u00bfCu\u00e1nto terreno le ha ganado Instagram a Twitter? 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