{"id":2586,"date":"2017-07-14T13:08:52","date_gmt":"2017-07-14T11:08:52","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2586\/"},"modified":"2021-01-19T12:04:46","modified_gmt":"2021-01-19T10:04:46","slug":"storytelling-o-el-arte-de-contar-historias","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/storytelling-o-el-arte-de-contar-historias\/","title":{"rendered":"Storytelling o el arte de contar historias"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si definimos \u2018arte\u2019 de una forma sencilla, lo haremos como toda forma de car\u00e1cter creativo, ya sea est\u00e9tica o comunicativa, con fines emocionales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">De alguna manera eso se pretende desde el <\/span><i><span style=\"font-weight: 400;\">storytelling<\/span><\/i><span style=\"font-weight: 400;\">, ya que se puede definir como una forma de arte. Y es que, con ello queremos contar historias de una forma m\u00e1gica y de este modo conectar con el usuario, buscando as\u00ed su empat\u00eda y trasport\u00e1ndole al mundo que se define.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y es que este concepto siempre ha existido desde la antig\u00fcedad. La forma en la que se contaban vivencias desde las pinturas rupestres, los cantos de los juglares y las historias \u00e9picas de tiempos pasados. Hasta nuestras generaciones recientes contando historias, desde los abuelos a los nietos, de padres a hijos\u2026 que te llevaban a vivir a otro mundo totalmente diferente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este pensamiento llevado al mundo del marketing se ha convertido en un punto muy importante. Porque conectar y destacar sobre el resto de marcas y buscar esa uni\u00f3n en el p\u00fablico puede ser dif\u00edcil, pero muy efectivo.<\/span><\/p>\n<p><b>Entonces, \u00bfcu\u00e1l es tu historia?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tenemos que enamorar con nuestro mensaje a nuestros clientes potenciales. Ser el Carlos Sobera del mundo digital y conectar marcas con personas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y por eso mismo, adaptarse al mundo digital se puede. Tenemos que conocer mucho a nuestros usuarios para poder impactarles. Y, sobre todo, saber que lo que cuentas genere confianza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Camuflar de una forma bonita los valores de tu marca utilizando palabras que lleguen a tocar la fibra, resulta dif\u00edcil pero no imposible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un buen ejemplo de storytelling es \u2018The Lego Story\u2019, donde cuentan de una forma animada c\u00f3mo logr\u00f3 el \u00e9xito actual desde su nacimiento. Al final nos cuentan c\u00f3mo ponen en valor la calidad y perfecci\u00f3n de su producto y que los ni\u00f1os son lo m\u00e1s importante para construir un mundo sin l\u00edmites utilizando la imaginaci\u00f3n. <\/span><\/p>\n<div style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/NdDU_BBJW9Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>As\u00ed que ya sabes, empieza a contar historias para llegar a los corazones de la manera m\u00e1s creativa. Adem\u00e1s con algunas <a href=\"https:\/\/socialpubli.com\/es\/blog\/mejores-app-para-stories-instagram\/\">Apps para Instagram Stories<\/a> podr\u00e1s crear historias a\u00fan m\u00e1s visuales y atractivas para tus seguidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si definimos \u2018arte\u2019 de una forma sencilla, lo haremos como toda forma de car\u00e1cter creativo, ya sea est\u00e9tica o comunicativa, con fines emocionales. De alguna manera eso se pretende desde el storytelling, ya que se puede definir como una forma de arte. Y es que, con ello queremos contar historias de una forma m\u00e1gica y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254,249],"tags":[94,71,181,241],"class_list":["post-2586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","category-microinfluencers-influencers","tag-consejos-de-marketing","tag-contenido","tag-empresas","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytelling o el arte de contar historias | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 es el Storytelling y c\u00f3mo se aplica al marketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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