{"id":2667,"date":"2017-09-21T16:09:25","date_gmt":"2017-09-21T14:09:25","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2667"},"modified":"2025-08-22T10:45:53","modified_gmt":"2025-08-22T08:45:53","slug":"el-poder-de-los-microinfluencers","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/el-poder-de-los-microinfluencers\/","title":{"rendered":"El poder de los microinfluencers"},"content":{"rendered":"<p>Hoy en d\u00eda, es muy com\u00fan que muchas marcas incluyan en su <strong>estrategia de marketing<\/strong> una acci\u00f3n con influencers. Ahora bien, a la hora de elegir con qui\u00e9n crear una campa\u00f1a: \u00bfQu\u00e9 es mejor: elegir celebrities o usuarios an\u00f3nimos en redes sociales? Con este art\u00edculo, queremos poner de relieve todas las ventajas de contratar herramientas como SocialPubli.com, que conectan <strong><a href=\"https:\/\/socialpubli.com\/\" target=\"_blank\" rel=\"noopener\">microinfluencers<\/a> <\/strong>con marcas para construir relaciones efectivas.<\/p>\n<h1><strong>Qu\u00e9 es un microinfluencer<\/strong><\/h1>\n<p>Este t\u00e9rmino engloba a aquellos usuarios de redes sociales con comunidades modestas (menos de diez mil fans), pero con un poder prescriptor muy potente, gracias a que solamente colaboran con marcas afines. Es decir, estas personas solamente trabajan con empresas que van en l\u00ednea con su estilo de vida y tienen sus mismos valores.<\/p>\n<p>\u00bfC\u00f3mo puede esto beneficiar a una marca? Muy sencillo: su papel como prescriptor es muy relevante para todo su entorno como amigos, familia, etc. Por lo tanto, la recomendaci\u00f3n que haga un microinfluencer con su comunidad, impacta cualitativamente en su c\u00edrculo m\u00e1s cercano.<\/p>\n<p>El \u00e9xito de este tipo de colaboradores reside en la confianza, alcance y engagement que generan de manera natural. Como consecuencia, su recomendaci\u00f3n se percibe de forma sincera y, consecuentemente, efectiva, creando una rentabilidad en t\u00e9rminos econ\u00f3micos. Esa cercan\u00eda con la que realizan las comunicaciones se traduce en impactos de calidad, tan deseados por las marcas.<\/p>\n<p>Esta es la principal diferencia que tienen con las celebrities o macroinfluencers: su transpariencia para recomendar productos o servicios. En muchas ocasiones, vemos a estrellas de las redes sociales publicando cada d\u00eda una publicaci\u00f3n patrocinada por una marca. Esta saturaci\u00f3n puede ser contraproducente: no se perciben como colaboraciones naturales y, como consecuencia, los usuarios se alejan de la marca.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2675\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655.jpeg\" alt=\"El poder de los microinfluencers\" width=\"750\" height=\"500\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655.jpeg 1280w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-200x133.jpeg 200w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-300x200.jpeg 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-768x512.jpeg 768w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-1024x683.jpeg 1024w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-860x574.jpeg 860w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-680x454.jpeg 680w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-400x267.jpeg 400w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/09\/pexels-photo-175655-50x33.jpeg 50w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h1><strong>C\u00f3mo hacer una estrategia de marketing rentable\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h1>\n<p>Ahora que ya conoces bien c\u00f3mo son los microinfluencers, es el momento de comenzar a dise\u00f1ar una <strong>estrategia de marketing<\/strong>\u00a0<strong>de influencers<\/strong> eficaz:<\/p>\n<p>Gracias a la categorizaci\u00f3n que los mismos usuarios escogen cuando se registran en SocialPubli.com, las marcas pueden identificar a las personas m\u00e1s afines para sus campa\u00f1as. Por lo tanto, los impactos que recibas gracias a que ese usuario comparta tu contenido, ser\u00e1n m\u00e1s cualitativos: su comunidad lo percibir\u00e1 como una recomendaci\u00f3n honesta.<\/p>\n<p>Las marcas necesitan naturalidad y claridad a la hora de lanzar sus mensajes. Por ello, estos influencers se convierten en el veh\u00edculo ideal para hacer llegar sus campa\u00f1as. De esta manera, conseguir\u00e1n un movimiento \u201cboca a boca\u201d digital y muy efectivo.<\/p>\n<p>Esta tendencia ya est\u00e1 siendo objeto de muchos estudios, como el de <a href=\"https:\/\/www.nielsen.com\/content\/dam\/nielsenglobal\/apac\/docs\/reports\/2015\/nielsen-global-trust-in-advertising-report-september-2015.pdf\">Global Trust<\/a>, que afirma que el 83% de las personas conf\u00eda m\u00e1s en las recomendaciones de amigos y familiares. \u00bfY qui\u00e9n no lo har\u00eda? Son personas muy cercanas a nosotros y en las que confiamos ciegamente. Por ello, su consejo para comprar un producto o servicio u otros, es clave para convencernos.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, es muy com\u00fan que muchas marcas incluyan en su estrategia de marketing una acci\u00f3n con influencers. Ahora bien, a la hora de elegir con qui\u00e9n crear una campa\u00f1a: \u00bfQu\u00e9 es mejor: elegir celebrities o usuarios an\u00f3nimos en redes sociales? Con este art\u00edculo, queremos poner de relieve todas las ventajas de contratar herramientas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254,249],"tags":[245,57,86,246,113,244,25],"class_list":["post-2667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","category-microinfluencers-influencers","tag-estrategia-de-marketing","tag-marca","tag-marketing","tag-marketing-de-influencers","tag-marketing-online","tag-microinfluencers","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El poder de los microinfluencers | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Realizar acciones con mircoinfluencers en una estrategia de marketing 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