{"id":2744,"date":"2017-10-05T16:14:25","date_gmt":"2017-10-05T14:14:25","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=2744"},"modified":"2018-05-28T11:48:49","modified_gmt":"2018-05-28T09:48:49","slug":"publicidad-redes-sociales","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/","title":{"rendered":"Publicidad en redes sociales"},"content":{"rendered":"<p>Las\u00a0 redes sociales son una <strong>herramienta imprescindible de marketing<\/strong>. Las marcas hacen uso de influencers y microinfluencers para dar a conocer sus mensajes y llegar a un p\u00fablico m\u00e1s segmentado.<\/p>\n<p>Es una forma de alcanzar cualquier rinc\u00f3n de inter\u00e9s para las empresas, ya que est\u00e1 comprobado que los consumidores se f\u00edan antes de la opini\u00f3n de un conocido, amigo o familiar que de un anuncio publicitario.<\/p>\n<p>Dentro de este campo, existe una gran inc\u00f3gnita sobre c\u00f3mo presentar dicha publicidad en los canales de los microinfluencers, si deber\u00eda incluir los hashtag #ad o #ads o no. En EE.UU ya est\u00e1 regulado legalmente, y dichas publicaciones deben ir acompa\u00f1adas por los hasthags, informando de que se trata de <strong>publicidad en redes sociales<\/strong>. Al incluir ese hashtag, la atenci\u00f3n hacia el producto por parte de usuario puede distorsionarse, o al menos provocar p\u00e9rdida de inter\u00e9s, aunque no sea\u00a0 gran escala. Lo bueno: que convierte esta pr\u00e1ctica en profesional cien por cien.<\/p>\n<p>En Reino Unido tambi\u00e9n est\u00e1 empezando a regularse, y en Espa\u00f1a todav\u00eda no contamos con ning\u00fan tipo de regulaci\u00f3n o recomendaci\u00f3n al respecto de momento.<\/p>\n<p>Lo que est\u00e1 claro es que esta forma de anunciarse es una gran estrategia con grandes resultados para las empresas. En SocialPubli.com ponemos disposici\u00f3n de dichas empresas a miles de influencers y microinfluencers y as\u00ed proceder a la gesti\u00f3n de sus campa\u00f1as, en los diferentes canales sociales. Tanto Instagram, YouTube, Twitter, Facebook, LinkedIn y blogs son perfectas para difundir los servicios y productos de las marcas interesadas.<\/p>\n<p>As\u00ed es como, el CEO de SocialPubli.com, <strong>Ismael El-Qudsi, habla en los informativos de TVE<\/strong> sobre la publicidad en redes sociales:<\/p>\n<div style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/hz-hRtjCC5A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las\u00a0 redes sociales son una herramienta imprescindible de marketing. Las marcas hacen uso de influencers y microinfluencers para dar a conocer sus mensajes y llegar a un p\u00fablico m\u00e1s segmentado. Es una forma de alcanzar cualquier rinc\u00f3n de inter\u00e9s para las empresas, ya que est\u00e1 comprobado que los consumidores se f\u00edan antes de la opini\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,236],"tags":[23,168,48,86,113],"class_list":["post-2744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","category-socialpubli","tag-anunciantes","tag-campanas","tag-instagram","tag-marketing","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad en redes sociales | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"Las\u00a0 redes sociales son una herramienta imprescindible de marketing. Las marcas hacen uso de influencers y microinfluencers para dar a conocer...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad en redes sociales | Social Publi Blog\" \/>\n<meta property=\"og:description\" content=\"Las\u00a0 redes sociales son una herramienta imprescindible de marketing. Las marcas hacen uso de influencers y microinfluencers para dar a conocer...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Publi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-05T14:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-28T09:48:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\"},\"headline\":\"Publicidad en redes sociales\",\"datePublished\":\"2017-10-05T14:14:25+00:00\",\"dateModified\":\"2018-05-28T09:48:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/\"},\"wordCount\":301,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg\",\"keywords\":[\"Anunciantes\",\"campa\u00f1as\",\"Instagram\",\"marketing\",\"marketing online\"],\"articleSection\":[\"Redes Sociales\",\"Sobre Nosotros\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/\",\"name\":\"Publicidad en redes sociales | Social Publi Blog\",\"isPartOf\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg\",\"datePublished\":\"2017-10-05T14:14:25+00:00\",\"dateModified\":\"2018-05-28T09:48:49+00:00\",\"description\":\"Las\u00a0 redes sociales son una herramienta imprescindible de marketing. Las marcas hacen uso de influencers y microinfluencers para dar a conocer...\",\"breadcrumb\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg\",\"width\":960,\"height\":756,\"caption\":\"Publicidad en redes sociales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/socialpubli.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicidad en redes sociales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#website\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"name\":\"Social Publi Blog\",\"description\":\"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.\",\"publisher\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialpubli.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#organization\",\"name\":\"SocialPubli\",\"url\":\"https:\/\/socialpubli.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"contentUrl\":\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png\",\"width\":284,\"height\":53,\"caption\":\"SocialPubli\"},\"image\":{\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63\",\"name\":\"Redacci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n\"},\"url\":\"https:\/\/socialpubli.com\/blog\/es\/author\/redaccion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publicidad en redes sociales | Social Publi Blog","description":"Las\u00a0 redes sociales son una herramienta imprescindible de marketing. Las marcas hacen uso de influencers y microinfluencers para dar a conocer...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/","og_locale":"es_ES","og_type":"article","og_title":"Publicidad en redes sociales | Social Publi Blog","og_description":"Las\u00a0 redes sociales son una herramienta imprescindible de marketing. Las marcas hacen uso de influencers y microinfluencers para dar a conocer...","og_url":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/","og_site_name":"Social Publi Blog","article_published_time":"2017-10-05T14:14:25+00:00","article_modified_time":"2018-05-28T09:48:49+00:00","og_image":[{"width":960,"height":756,"url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#article","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/"},"author":{"name":"Redacci\u00f3n","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63"},"headline":"Publicidad en redes sociales","datePublished":"2017-10-05T14:14:25+00:00","dateModified":"2018-05-28T09:48:49+00:00","mainEntityOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/"},"wordCount":301,"commentCount":0,"publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg","keywords":["Anunciantes","campa\u00f1as","Instagram","marketing","marketing online"],"articleSection":["Redes Sociales","Sobre Nosotros"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/","url":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/","name":"Publicidad en redes sociales | Social Publi Blog","isPartOf":{"@id":"https:\/\/socialpubli.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg","datePublished":"2017-10-05T14:14:25+00:00","dateModified":"2018-05-28T09:48:49+00:00","description":"Las\u00a0 redes sociales son una herramienta imprescindible de marketing. Las marcas hacen uso de influencers y microinfluencers para dar a conocer...","breadcrumb":{"@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#primaryimage","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/10\/8464661409_32aa7a26a6_b.jpg","width":960,"height":756,"caption":"Publicidad en redes sociales"},{"@type":"BreadcrumbList","@id":"https:\/\/socialpubli.com\/blog\/es\/publicidad-redes-sociales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/socialpubli.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Publicidad en redes sociales"}]},{"@type":"WebSite","@id":"https:\/\/socialpubli.com\/blog\/#website","url":"https:\/\/socialpubli.com\/blog\/","name":"Social Publi Blog","description":"Tendencias en marketing de influencers, branded content y estrategia en redes sociales.","publisher":{"@id":"https:\/\/socialpubli.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialpubli.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/socialpubli.com\/blog\/#organization","name":"SocialPubli","url":"https:\/\/socialpubli.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","contentUrl":"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2017\/01\/logo-blog.png","width":284,"height":53,"caption":"SocialPubli"},"image":{"@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/26d7b037bc6b8f6a7086b73d14ce5d63","name":"Redacci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/socialpubli.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8eea57b285bdc2d2ad728ea4041506a69ae8e302228a422a8ef819d284c07da2?s=96&d=mm&r=g","caption":"Redacci\u00f3n"},"url":"https:\/\/socialpubli.com\/blog\/es\/author\/redaccion\/"}]}},"_links":{"self":[{"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/posts\/2744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=2744"}],"version-history":[{"count":1,"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/posts\/2744\/revisions"}],"predecessor-version":[{"id":2747,"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/posts\/2744\/revisions\/2747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/media\/2746"}],"wp:attachment":[{"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=2744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=2744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialpubli.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=2744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}