{"id":3189,"date":"2018-02-21T19:26:57","date_gmt":"2018-02-21T17:26:57","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3189"},"modified":"2025-09-03T11:54:49","modified_gmt":"2025-09-03T09:54:49","slug":"engagement-clave-campanas","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/engagement-clave-campanas\/","title":{"rendered":"Ahora el engagement es la clave para participar en campa\u00f1as"},"content":{"rendered":"<p>En SocialPubli.com siempre hemos defendido que<strong> #TodosSomosInfluencers<\/strong> porque la cantidad de seguidores no es lo que hace al influencer. Sabemos que las publicaciones de Cristiano Ronaldo tienen un alcance de millones, pero nosotros apostamos por la <strong>autenticidad<\/strong> y la <strong>interacci\u00f3n<\/strong> que ofrecen los microinfluencers.<\/p>\n<p>Por eso, queremos darle la importancia que se merece al <strong>engagement rate<\/strong> (ratio de interacci\u00f3n). Esta cifra se obtiene dividiendo\u00a0la <strong>interacci\u00f3n<\/strong> de las publicaciones (likes, comentarios, retuits, etc) entre\u00a0 la <strong>cantidad de seguidores<\/strong>.\u00a0En el caso de <strong>Youtube<\/strong>, la relaci\u00f3n se har\u00e1 entre las visualizaciones y el n\u00famero de seguidores, por lo que la cifra ser\u00e1 m\u00e1s alta.<\/p>\n<blockquote><p>(interacciones\/followers)*100<\/p><\/blockquote>\n<p>Ahora, los influencers podr\u00e1n ver el engagement rate de las \u00faltimas campa\u00f1as que han hecho desde SocialPubli.com en su perfil. Ten en cuenta que tan solo se tiene en cuenta las<strong> tres \u00faltimas campa\u00f1as<\/strong> para calcular el porcentaje.\u00a0As\u00ed, si en alguna has tenido malos datos y la interacci\u00f3n de tu cuenta ha mejorado, podr\u00e1s dejarlo atr\u00e1s.<\/p>\n<p>Queremos <strong>recompensar<\/strong> a aquellos influencers que, aunque no tengan muchos seguidores, posean una<strong> audiencia fiel<\/strong> que conf\u00ede en sus palabras e <strong>interact\u00fae<\/strong> con sus publicaciones.<\/p>\n<h2>C\u00f3mo afectar\u00e1 a los influencers<\/h2>\n<p>Aunque ya comprobamos uno a uno si los influencers han comprado seguidores o utilizado alguna otra t\u00e9cnica parecida, esperamos que este cambio reconozca a los usuarios que se centren en ofrecer <strong>contenido de valor<\/strong> en sus redes.<\/p>\n<p>Este ratio estar\u00e1 basado \u00fanicamente en las campa\u00f1as de SocialPubli.com en las que se haya participado, y<strong> los anunciantes no podr\u00e1n verlo<\/strong>. Esperamos que, con este cambio, sus campa\u00f1as tengan <strong>mejores resultados<\/strong> y que los <strong>influencers<\/strong> con el mejor contenido y seguimiento est\u00e9n mejor recompensados.<\/p>\n<p>Esto no significa que si tienes un engagement bajo no puedas participar en campa\u00f1as. El <strong>precio se seguir\u00e1 calculando seg\u00fan el n\u00famero de seguidores<\/strong>, pero las campa\u00f1as llegar\u00e1n antes a los influencers con mejor interacci\u00f3n. Es decir, si tu porcentaje en Twitter es de 0.17%, te llegar\u00e1 un correo avisando de la campa\u00f1a <strong>unos minutos antes<\/strong> que si tuvieras un 0.15%<\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfTienes alguna duda? D\u00e9janos un comentario o env\u00edanos un correo a info@socialpubli.com y estaremos <strong>encantados<\/strong> de ayudarte.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En SocialPubli.com siempre hemos defendido que #TodosSomosInfluencers porque la cantidad de seguidores no es lo que hace al influencer. Sabemos que las publicaciones de Cristiano Ronaldo tienen un alcance de millones, pero nosotros apostamos por la autenticidad y la interacci\u00f3n que ofrecen los microinfluencers. Por eso, queremos darle la importancia que se merece al engagement [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236],"tags":[58,59,21],"class_list":["post-3189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialpubli","tag-engagement","tag-influencers","tag-socialpubli"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El engagement es clave para las campa\u00f1as | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"En SocialPubli siempre hemos defendido que #TodosSomosInfluencers porque la cantidad de seguidores no es lo que hace al influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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