{"id":3293,"date":"2018-03-29T09:24:16","date_gmt":"2018-03-29T07:24:16","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3293"},"modified":"2025-09-08T10:16:07","modified_gmt":"2025-09-08T08:16:07","slug":"estrategia-marketing-digital-instagram-stories","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/estrategia-marketing-digital-instagram-stories\/","title":{"rendered":"Por qu\u00e9 incorporar Instagram Stories en tu estrategia de marketing digital"},"content":{"rendered":"<p>Las Stories de Instagram pueden revolucionar tu estrategia de marketing digital d\u00e1ndole un giro a la manera de relacionarte con tus seguidores de manera que cumplas todos tus objetivos de negocio. \u00bfQuieres saber c\u00f3mo aprovechar al m\u00e1ximo su potencial?<\/p>\n<h2>Visibilidad de las stories<\/h2>\n<p>Los \u00faltimos datos de uso, de octubre de 2017, reflejan que hab\u00eda <strong>300<\/strong> millones de usuarios activos diariamente. En comparaci\u00f3n con los <strong>800<\/strong> millones que usaban Instagram a diario en esa \u00e9poca, no est\u00e1 nada mal. Si a\u00f1adimos a <strong>Snapchat<\/strong> en el mix, las stories de Instagram tendr\u00edan cuatro veces m\u00e1s visibilidad que su competidor. Todos estos datos reflejan una cosa: no se puede ignorar este recurso a la hora de hacer una estrategia de marketing digital.<\/p>\n<p>Por otra parte, las publicaciones normales de Instagram est\u00e1n <strong>sufriendo<\/strong> por el <strong>gran n\u00famero de publicaciones y los cambios en el algoritmo<\/strong>, que hacen que sea m\u00e1s dif\u00edcil llegar a nuevos p\u00fablicos. Por suerte, ya hablamos hace poco sobre c\u00f3mo anteponerse a estas dificultados y hacer<a href=\"https:\/\/socialpubli.com\/blog\/marketing-en-instagram-2018\/\" target=\"_blank\" rel=\"noopener\"> marketing en instagram\u00a0<\/a>con \u00e9xito.<\/p>\n<h2>Qu\u00e9 publicar en las stories<\/h2>\n<p>Las stories presentan unas posibilidades comunicativas \u00fanicas: a las 24 horas, la publicaci\u00f3n desaparecer\u00e1. Antes era para siempre, pero ahora las cuentas pueden <strong>conservarlas en su perfil<\/strong> para que los usuarios puedan verlas en cualquier momento.<\/p>\n<p>De todas maneras, ese car\u00e1cter <strong>ef\u00edmero<\/strong> utiliza el <strong>FOMO<\/strong> (ansiedad por perderse algo en redes sociales) para que los usuarios busquen consumir <strong>activamente<\/strong> ese contenido. Pueden ser la clave a la hora de que un usuario siga a una marca. Por ejemplo, los usuarios no querr\u00e1n perderse las stories por si la marca publica un cup\u00f3n de descuento.<\/p>\n<p>Por otra parte, y como siempre en redes sociales, no hay que publicar por publicar. El contenido siempre debe ser de <strong>calidad<\/strong> y aportar valor. Cuanto m\u00e1s inter\u00e9s despierte en cada usuario, antes aparecer\u00e1 entre sus stories. Todo esto es especialmente relevante porque si dejan de seguir tus historias, no les volver\u00e1n a aparecer. Habr\u00e1s perdido tu oportunidad de visibilidad extra.<\/p>\n<p>Las stories pueden ayudar en tu estrategia de marketing digital <strong>humanizando<\/strong> tu marca a trav\u00e9s de p\u00edldoras en forma de fotos y v\u00eddeos con efectos que muestren el d\u00eda a d\u00eda de tu empresa. Por otra parte, tambi\u00e9n puedes hacer <strong>encuestas<\/strong> r\u00e1pidas con tus seguidores. Aunque no sean muy serias, pueden acercarte a conocer los gustos de tu p\u00fablico.<\/p>\n<p>Pero lo que m\u00e1s nos gusta de las stories es que permiten <strong>a\u00f1adir enlaces<\/strong>. Hasta que llegaron, tan solo se pod\u00eda poner un solo enlace, en el perfil. Aunque ahora se pueda comprar desde la misma aplicaci\u00f3n, las stories son el mejor recurso para llevar tr\u00e1fico a tu web.<\/p>\n<p>Para a\u00f1adir enlaces, las cuentas deben tener m\u00e1s de <strong>10.000 seguidores y ser perfil de empresa<\/strong>.<\/p>\n<h2>Instagram Stories en SocialPubli.com<\/h2>\n<p>Como sabemos todo el potencial que tienen las Stories, tenemos el placer de anunciar que <strong>muy pronto<\/strong> podr\u00e9is hacer <strong>campa\u00f1as<\/strong> con Instagram Stories a trav\u00e9s de nuestra plataforma. Esperamos que as\u00ed aumente el tr\u00e1fico y visibilidad de vuestra marca en los nichos de audiencia de los influencers.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-3299 size-medium aligncenter\" src=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-300x169.png\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-300x169.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-200x113.png 200w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-768x432.png 768w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-1024x576.png 1024w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-1680x945.png 1680w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-860x484.png 860w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-680x383.png 680w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-400x225.png 400w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o-50x28.png 50w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/03\/29495772_10212630188930273_6284913832800288768_o.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las Stories de Instagram pueden revolucionar tu estrategia de marketing digital d\u00e1ndole un giro a la manera de relacionarte con tus seguidores de manera que cumplas todos tus objetivos de negocio. \u00bfQuieres saber c\u00f3mo aprovechar al m\u00e1ximo su potencial? Visibilidad de las stories Los \u00faltimos datos de uso, de octubre de 2017, reflejan que hab\u00eda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[94,113],"class_list":["post-3293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","tag-consejos-de-marketing","tag-marketing-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 usar Instagram Stories en marketing? | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"Las Stories de Instagram pueden revolucionar tu estrategia de marketing digital d\u00e1ndole un giro a la manera de relacionarte con tus seguidores. \u00a1S\u00e1cales provecho!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/es\/estrategia-marketing-digital-instagram-stories\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 usar Instagram Stories en marketing? 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