{"id":3404,"date":"2018-04-30T12:46:35","date_gmt":"2018-04-30T10:46:35","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3404"},"modified":"2018-05-28T12:01:04","modified_gmt":"2018-05-28T10:01:04","slug":"mitos-marketing-de-influencers","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/mitos-marketing-de-influencers\/","title":{"rendered":"3 mitos del marketing de influencers que deber\u00edan quedar en el pasado"},"content":{"rendered":"<p>El marketing de influencers ha ido evolucionando hasta convertirse en una de las fuentes de<strong> mayor inversi\u00f3n<\/strong> dentro del marketing <strong>online<\/strong>. A pesar de ello, hay varios mitos y <strong>concepciones<\/strong> <strong>equivocadas<\/strong> sobre el mundo de influencers que tienen que formar parte del pasado.<\/p>\n<h2>1 &#8211; Cuanto m\u00e1s grande, mejor<\/h2>\n<p>La influencia no depende de la <strong>cantidad<\/strong> de seguidores, sino de la <strong>calidad<\/strong>. Es decir, que los seguidores y fans <strong>conf\u00eden<\/strong> en el influencer y en su palabra. Para nosotros, el <a href=\"https:\/\/socialpubli.com\/es\" target=\"_blank\" rel=\"noopener\">marketing de influencers<\/a> de calidad se basa en <strong>comunidades<\/strong> que <strong>creen<\/strong> en el mensaje de las personas que siguen voluntariamente.<\/p>\n<p>Es por eso que nos hemos especializado en <strong>microinfluencers<\/strong>, usuarios con menos de 10.000 seguidores que tienen una comunidad fiel con la que <strong>interact\u00faan<\/strong> y que muchas veces est\u00e1 formada por sus <strong>amigos y conocidos<\/strong>.<\/p>\n<p>Esto se refleja tambi\u00e9n en la <strong>interacci\u00f3n<\/strong> que tienen sus publicaciones. Para conseguir un buen <strong>ROI<\/strong> en tus campa\u00f1as, debes fijarte en el <strong>engagement rate<\/strong> de los influencers, que es el dato m\u00e1s significativo a la hora de calcular la influencia <strong>real<\/strong>. Para que te hagas una idea de c\u00f3mo cambia la interacci\u00f3n seg\u00fan la cantidad de seguidores, en Markerly han preparado esta tabla:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3409 aligncenter\" src=\"https:\/\/socialpubli.com\/news\/wp-content\/uploads\/2018\/04\/engagement-rate-influencers.png\" alt=\"\" width=\"684\" height=\"379\" srcset=\"https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/engagement-rate-influencers.png 684w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/engagement-rate-influencers-200x111.png 200w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/engagement-rate-influencers-300x166.png 300w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/engagement-rate-influencers-680x377.png 680w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/engagement-rate-influencers-400x222.png 400w, https:\/\/socialpubli.com\/blog\/wp-content\/uploads\/2018\/04\/engagement-rate-influencers-50x28.png 50w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<h2>2 &#8211; No se pueden evitar los seguidores falsos<\/h2>\n<p>La compra de seguidores falsos est\u00e1 a la orden del d\u00eda, y es una realidad que <strong>afecta<\/strong> <strong>a todas<\/strong> las redes sociales. \u00bfC\u00f3mo se puede combatir con ella?<\/p>\n<p>En primer lugar, <strong>verificamos<\/strong> las cuentas de los usuarios que se registran, y si vemos algo <strong>fraudulento<\/strong> podemos proceder a <strong>banearlos<\/strong>. Por otra parte, recibimos <strong>avisos<\/strong> autom\u00e1ticos si un influencer consigue <strong>muchos<\/strong> seguidores de golpe. A veces, esta subida es provocada por <strong>sorteos<\/strong>, as\u00ed que tambi\u00e9n comprobamos estos casos a mano.<\/p>\n<p>Adem\u00e1s, el <a href=\"https:\/\/socialpubli.com\/news\/engagement-clave-campanas\/\" target=\"_blank\" rel=\"noopener\">engagement rate<\/a> es clave a la hora de participar en campa\u00f1as. Cuanto mayor sea el engagement, <strong>antes se notificar\u00e1<\/strong> al influencer. Es decir, cuantos m\u00e1s seguidores sean reales e interact\u00faen, m\u00e1s campa\u00f1as recibir\u00e1n.<\/p>\n<h2>3 &#8211; El marketing de influencers solo sirve para moda<\/h2>\n<p>Si bien la <strong>moda<\/strong> es uno de los mayores generadores de negocio, tambi\u00e9n hay influencers <strong>nicho<\/strong> en campos muy <strong>variados<\/strong>. Si los usuarios est\u00e1n interesados en algo, aparecer\u00e1n influencers. Al final, lo que buscamos es <strong>conectar<\/strong> con otras personas reales.<\/p>\n<p>Por ejemplo, \u00bfvendes productos de pesca? Sin problema. Hay <strong>comunidades<\/strong> nicho que podr\u00e1n interesarse en tu producto. Para conseguirlo, hay que dejar que el influencer exprese tu mensaje con <strong>sus<\/strong> propias <strong>palabras<\/strong>, d\u00e1ndole un toque de <strong>autenticidad<\/strong> \u00fanico. Si te gusta el resultado, en SocialPubli.com podr\u00e1s guardarlos en \u00ab<strong>Mis embajadores de marca<\/strong>\u00ab, y hacer campa\u00f1as futuras solo con ellos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing de influencers ha ido evolucionando hasta convertirse en una de las fuentes de mayor inversi\u00f3n dentro del marketing online. A pesar de ello, hay varios mitos y concepciones equivocadas sobre el mundo de influencers que tienen que formar parte del pasado. 1 &#8211; Cuanto m\u00e1s grande, mejor La influencia no depende de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254,249],"tags":[59,86],"class_list":["post-3404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas-redes-sociales","category-microinfluencers-influencers","tag-influencers","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 mitos del marketing de influencers que deber\u00edan quedar en el pasado | Social Publi Blog<\/title>\n<meta name=\"description\" content=\"El marketing de influencers ha ido evolucionando hasta convertirse en una de las fuentes de mayor inversi\u00f3n dentro del marketing online. A pesar de ello,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialpubli.com\/blog\/es\/mitos-marketing-de-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 mitos del marketing de influencers que deber\u00edan quedar en el pasado | Social Publi Blog\" \/>\n<meta property=\"og:description\" content=\"El marketing de influencers ha ido evolucionando hasta convertirse en una de las fuentes de mayor inversi\u00f3n dentro del marketing online. 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