{"id":3598,"date":"2018-06-06T12:36:29","date_gmt":"2018-06-06T10:36:29","guid":{"rendered":"https:\/\/socialpubli.com\/news\/?p=3598"},"modified":"2025-09-15T11:23:23","modified_gmt":"2025-09-15T09:23:23","slug":"estudio-iab-spain-influencers","status":"publish","type":"post","link":"https:\/\/socialpubli.com\/blog\/es\/estudio-iab-spain-influencers\/","title":{"rendered":"El 72% de los usuarios espa\u00f1oles sigue a influencers – Estudio IAB Spain"},"content":{"rendered":"

En su estudio anual, IAB Spain<\/strong> ha recogido los \u00faltimos datos de consumo de redes sociales<\/strong> en Espa\u00f1a. Tuvimos la suerte de asistir<\/strong> a su presentaci\u00f3n, y ahora queremos compartir<\/strong> con vosotros los datos m\u00e1s significativos del panorama digital de influencers<\/strong> y redes<\/strong> sociales<\/strong>.<\/p>\n

https:\/\/twitter.com\/socialpubli_es\/status\/1003912071971565568<\/p>\n

Contexto actual en Espa\u00f1a<\/h2>\n

Entre los 30 millones de espa\u00f1oles<\/strong> entre 16 y 65 a\u00f1os, el 85% son usuarios de redes sociales<\/strong>, un dato que se ha mantenido estable en los \u00faltimos a\u00f1os.<\/p>\n

Hay un empate en cuanto a red m\u00e1s utilizada<\/strong> entre WhatsApp<\/strong> y Facebook<\/strong>. Por otra parte, Instagram<\/strong> recorta distancias y supera a Twitter<\/strong> por primera vez.<\/p>\n

\"\"<\/p>\n

En cuanto a la valoraci\u00f3n de cada red social, Facebook es la red que m\u00e1s baja, y eso que el estudio se produjo antes de los numerosos esc\u00e1ndalos.\u00a0La mejor valorada, por supuesto, WhatsApp<\/strong>.<\/p>\n

\"\"<\/p>\n

Sorprende el dato de que los espa\u00f1oles solo pasan una hora al d\u00eda<\/strong> conectados a las redes, pero claro, es de media<\/strong>\u00a0entre todas las edades, y no han contado con menores de 16 en su estudio. Eso s\u00ed, Instagram<\/strong> es la reina en cuanto a frecuencia de visita<\/strong>.<\/p>\n

\"\"<\/p>\n

No hay muchas sorpresas en el uso de redes seg\u00fan el dispositivo<\/strong>, aunque s\u00ed que es destacable que un 20<\/strong>% y un 14<\/strong>% de los usuarios se conecten a WhatsApp e Instagram, respectivamente, desde el ordenador<\/strong>.<\/p>\n

\"\"<\/p>\n

Influencers y marcas<\/h2>\n

El 38<\/strong>% de los usuarios realiza comentarios<\/strong> en redes sociales, y el 55<\/strong>% afirma que influyen mucho<\/strong> o bastante en su decisi\u00f3n de compra<\/p>\n

\"\"<\/p>\n

El 72% sigue a influencers<\/strong>, especialmente en Facebook, Instagram, Youtube y Twitter. En Tinder no se siguen (por suerte), as\u00ed que mejor no hacer campa\u00f1as all\u00ed.<\/p>\n

\"\"<\/p>\n

Esta cifra aumenta en la generaci\u00f3n<\/strong> Z<\/strong>, por lo que las campa\u00f1as con influencers<\/strong> se convierten en casi una necesidad<\/strong> a la hora de hacer una estrategia de marketing orientada a ese p\u00fablico.<\/p>\n

\"\"<\/p>\n

En cuanto a los profesionales del marketing<\/strong>, un 46<\/strong>% ya ha contado con los servicios de influencers<\/strong>, especialmente en Instagram. As\u00ed se sienten<\/strong> despu\u00e9s de las acciones:<\/p>\n

\"\"<\/p>\n

Si quieres ver el resto del Estudio Anual de Redes Sociales 2018<\/strong> de IAB SPAIN, puedes hacerlo en este enlace<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

En su estudio anual, IAB Spain ha recogido los \u00faltimos datos de consumo de redes sociales en Espa\u00f1a. Tuvimos la suerte de asistir a su presentaci\u00f3n, y ahora queremos compartir con vosotros los datos m\u00e1s significativos del panorama digital de influencers y redes sociales. https:\/\/twitter.com\/socialpubli_es\/status\/1003912071971565568 Contexto actual en Espa\u00f1a Entre los 30 millones de espa\u00f1oles […]<\/p>\n","protected":false},"author":2,"featured_media":3610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[23,94,59,86,25],"class_list":["post-3598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-anunciantes","tag-consejos-de-marketing","tag-influencers","tag-marketing","tag-redes-sociales"],"yoast_head":"\nEstudio sobre usuarios espa\u00f1oles e influencers | SocialPubli Blog<\/title>\n<meta name=\"description\" content=\"En su estudio anual, IAB Spain ha recogido los \u00faltimos datos de consumo de redes sociales en Espa\u00f1a. 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